Automobile News ] March 6, 2021 news, Volkswagen is accelerating the transformation of the software drive-type mobile travel service provider. Volkswagen believes that software integration and digital user experience will become core competitiveness, data-based business model will open new income sources. By 2030, the public car will realize the wide application of automatic driving. On the other hand, pure electric vehicles will occupy the 70% of the sales of Volkswagen in the European market, accounting for 50% of its sales in China and the US market. Volkswagen passenger car brand CEO RAU RALF BRANDSTAUML; TTER said: ldquo; electric car is just a beginning, the real change is still in front. Through this strategy, we will accelerate the pace of digital future. In the next few years, the Volkswagen will usher in an unprecedented change. RDQUO;
2016, ldquo; change 2025 + rdquo; strategy release marks a high-profile transformation of the Volkswagen, the industry’s largest electricity offensive Start. Now, through the Accelerate strategy, Volkswagen is committed to transforming into ldquo; the most attractive sustainable travel RDQUO ;. Volkswagen will accelerate transformation around three strategic value elements: ldquo; brand value rdquo;, ldquo; scalable platform RDQUO; and ldquo; valuable enterprise RDQUO;, each specific measures and magnificent goals will be these Support for elements.
Software integration will become one of the core competitiveness of the Volkswagen
Volkswagen’s huge sales will provide necessary guarantees for the smooth implementation of software expansion work within the group. Therefore, the in-vehicle software integration and digitization user experience will become the core competitiveness of the Volkswagen. In order to achieve this, the public car is in id. Family as a guide, is actively exploring the user-centered digital ecosystem. Volkswagen has built a quick response ability ID. Digital project group, to realize regular remote wireless upgrade services for related consumers, keep the vehicle’s vehicle in the product cycle and pass acquisitionThe new feature is upgraded. Through a full interconnected vehicle, the user can also directly feedback to the public.
Business Model 2.0: New User Group and New Income Source
At the same time, the Volkswagen will greatly optimize the complexity of the product line, and the different versions of the models in the future will be reduced to fewer quantities. When you buy a car, the vehicle configuration will not only be different from the hardware mounted: users can add the required functions through the digital ecosystem of the vehicle. This will significantly reduce the complexity of production.
Clear profit growth plan
Volkswagen will invest about 16 billion euros in 2025 for future trends for electric vehicles, hybrid power and digitalization. In order to provide funding to future large-scale projects, the company will systematically improve efficiency through Accelerate strategies. By 2023, the Volkswagen target reached at least 6 percentage of business profit margins and kept this level for a long time.
The focus of the program is to face market fluctuations to maintain stronger adaptability. To this end, the Volkswagen Plan is 5% in 2023, and the factory production efficiency increases by 5% per year, and the material cost is reduced by 7% and ensures long-term profit in all regions. In South America and the United States, the Volkswagen Goal is a balance of payments in the year. At present, even if the sales of North American market declines 15%, the sales volume of South American market declines 30%, and the mass car still has the ability to achieve profitability.
Faster expansion electric travel
Volkswagen plan again accelerated its global electricity offensive: to 20In 30 years, the share of electric vehicles in Europe’s European sales will increase to 70% or more, twice as previously planned 35%. In the same period, the Volkswagen target increased its electric vehicle in the US and China’s sales share to 50%. In order to achieve this goal, the Volkswagen will launch at least a new pure tram type annually. Volkswagen Program launched four-wheel drive ID.4 GTX in the first half of 2021, and the sport type ID is introduced in the second half of the year. In addition, the Volkswagen Plan has been developing an electric model with a level than ID.3, and the implementation of the program is advanced to 2025. In China, the Volkswagen will launch the pure electric suvid.6 x and id.6 crozz designed for the Chinese market this year.
Volkswagen will continue to optimize the modular electric drive platform (MEB) to enhance its acceleration, charging capacity, and battery life. Volkswagen will also play a leading advantage in the field of vehicle platform in the development of the SCALABLESYSTEMS Platform platform, the SCALABLESYSTEMS Platform (Extended System Platform). In 2026, the platform will be applied to the flagship project of Volkswagen Motors Trinity.
TRINITY will expand automatic driving technology
Our consumers will be able to experience Volkswagen for future planning. The TRINITY project will contain each element. Relevant models will establish new standards in three aspects: technology, business model 2.0 and new production methods for Wolfsburg factory.
TRINITY will initiallySupports automatic driving of L2 + level, then realizes L4-level automatic driving. Ralf BrandStauml; Tter Represents: ldquo; From a sense, Trinity will be our time to develop the user, help them save time and reduce the pressure. However, this technology is not exclusive for elites, which is why we continue to expand this technology to make it applicable to the prolong. RDQUO;
Volkswagen brand sold about 6 million cars every year, will provide strong support for the expansion and promotion of automatic driving technology with high R & D requirements. Starting from the 2026 Trinity project, the Volkswagen brand will build a nerve car Internet network, and a continuous data exchange between its comprehensive interconnected models (such as road conditions, obstacles, or accidents) will lead to the group innovation. This will prompt the Volkswagen to create a system that is beneficial to the group’s brand consumers, cover millions of cars and has autonomous learning ability.
Ralf Brandstauml; Tter Represents: LDQUO; Volkswagen will usher in a profound change. We will not only be committed to environmentally-friendly electric travel, but also provide people with charming digital user experience, new business model, and automatic driving. We have made a solid foundation for this over the past few years. Now, we will further promote the digital process through the Accelerate strategy. RDQUO;