After the new energy electric vehicle will become a new trend in the future, it is a journey of continuous improvement of the user experience, opening the “circle marketing” and “customer first” dual-core driver. According to the National Terminal Retail Data released in the central Air Machine Center, in February, the traditional sales of this tradition, it is an excellent data, expounds its hard core strength, sales of 5,739 units in February, becoming the only luxury brand in the month. China New Energy Brand of Camp. Among them, the Safe ES8, ES6 and EC6 have obtained sales of 1,351, 2,277 and 2,111 units. The three models form a joint force, leading the opponent, and firmly occupy a place in the pure electric SUV market.
[123 Personally, 蔚 来
In February sales can exceed the outstanding, it is benefited from the “all-weather marketing” direct marketing system with the online line of the line to build online. In the offline part, in February as an example, 428 activities were carried out in the country, covering 3,106 users, including Nio Gifts, a gift-20121 cover, NIO Game-2021 cattle cup | 神 霸 霸 and the new spring temple class Activity, as well as the Spring Festival, the exchange, one-click powerful service; while the online part is dominated by live broadcast, community cloud year activities, FOTA push festival and other forms of interactive program, among which 158 games, viewing 280000+ people; community cloud New Year activities detonated community interactions more than 17,000; FOTA push festival human machine interactive program is on the car inside the New Year concert, the first game of the driver, triggers millions of interactions.
[123 Secondly, the product of itself is not to be underestimated. Especially in terms of security, it is always committed to safeguarding user security, and constantly from usersThe experience criteria departure, improve the system capability of its forward research and development. In the recently released China Insurance Auto Safety Index evaluation, 蔚 来
EC6 is in the “Car Safety Index”, “Car Outper Safety Index”, “Vehicle Assist Security Index”, all It has achieved excellent (G-level) evaluation to showcase the safety level of the luxury car.
[123 As early as in the early days of product design, it has set high safety standards, not only satisfied with CNCAP, China’s main research and other China super strict standards, but also synchronized to Europe ENCAP “Wushang” standard, independently included ENCAP Standard column tissue test, the US standard 80 kilometers touched, 60 km high-speed side touches, “car on the car” collision. Faced with the three-way arrangement, high-voltage circuit safety, collision structure safety three-way challenge, and it is also a sufficient technical reserve, and its high-pressure protection strategy can do 0.011S to break electricity, large leading industry standards. At the same time, the safety of the body structure is ensured by torque box, one-piece multi-cavity threshold and post-protective hub cast. Not only that, in the face of the technical challenge of the Queen’s co-driver, the electric shifting structure, the engineer has innovated by the topic of the top-type co-driver airbag technology to ensure safe use, more than the “multiple collision automatic brake system” To alleviate safety hazards after touching accidents.
蔚 来Excellent service system and excellent product power are gaining more and more users’ recognition. Product and service double arrows, is an upward force, which will continue to advance, walking at the forefront of the times.