The birth of the 1810 birth is the earliest to produce industrial appliances. The Lion’s brand LOGO was born in 1850, symbolizing the sawtooth, tough and wear, and the performance of the toughness, the performance of the saws. In 1890, when the first Peugeot car came, in order to show that it continued the spirit of nearly a hundred years, the company decided to still use the “Lion” trademark.
, the standard global brand CEO Linda Jackson said: “At the beginning of the design, the lion is accompanied by the standard brand. Peugeot the most obvious logo. The lion is a symbol of strength and confidence. It has been a representative of brand identity, instinctivity and strength for many years. “
In addition, the new logo of the Peugeot is based on three Design, never time, personality, quality. As Linda Jackson said, there must be a long history like us to constantly improve them to address changing customer needs. Logo shows confidence, is identity, is a vision.
It is reported that the new logo of Peugeot will gradually affect the entire Peugeot Ecosystem, Application, Website, Communication, Sales Point will gradually replace this new LOGO. The first model of using this new LOGO will be new Peugeot 308 on March 18.
The gasification and intelligent transformation level, the legal brand is low-key, but it doesn’t mean that they have no enthusiasm for this. In fact, this rejg LOGO is a certain extent, which means that the brand officially blows the angle of electrification transformation.
Peugeot Global Brand CEO Linjie said that the standard brand will achieve full electrification in 2025, and the current standard brand is 50% of the products sold in the European Exhibition Hall have been electrified. The LCV family will be electrified this year, and this transformation will be expanded to the world in 2025.
How to do Dongfeng Peugeot?
In the past few years, Dongfeng Peugeot experienced the difficult period of brand development. Since 2020, Dongfeng Peugeot has conducted active adjustments to the strategy of the Chinese market, issued a comprehensive transcendence of national and industry “three packs” standards. It includes: 7 days retry – any quality problem guarantees that the user has no damage, at the same time, the full return of the purchase tax, insurance, the card, etc. 5 years worry-free – 5 years 150,000 kilometers of vehicle warranty, give 6 basic maintenance; if the customer’s service commitment is not until it is not available, the official rescue is not arrived free of charge.
This counterattack strategy can obviously see the phased progress has been made. In January, Dongfeng Peugeot realized sales year-on-year increased by 107.7 percentage, an increase of 15.5 percentage results. It not only has grown since the last five months of last year, but also maintained the momentum of continuous growth in the year of December last year.
, in China, DongfengPeugeot will also introduce 3 new cars this year, which is Dongfeng Peugeot New 4008, New 5008 and 4008 PHEV 4WD models. The new car is currently put into production in Chengdu, which will be officially launched during the 2021 Shanghai Auto Show held in April. It is reported that the new car will change the state of the “top matching version” in the past.
The three models simply upgraded the standard new generation of design languages in the appearance, using a new lion-type front face design, dot matrix intake grid, buttons. Fuel Edition Dongfeng Peugeot 4008 and Dongfeng Peugeot 5008 power continues to use 1.6T and 1.8T engines, the power output is 170 horsepower and 211 horsepower, peak torque is 250 cattle MIDDOT; rice and 300 cow middot; rice, and match 8 speed automatic transmission.
The Dongfeng Peugeot 4008 PHEV 4WD will be equipped with a plug-in hybrid system composed of 1.6T engine + front and rear dual motors, and provides a full-wheel drive system.
Now the brand of the brand is the “booster” that continues to move forward for Dongfeng Peugeot. It is also the opportunity of Dongfeng Peugeot to open China’s development chapter, leading new french trends, delivers brand value, and accelerates landing brand strategy. Therefore, it is believed that the sales of Dongfeng Peugeot this year will remain upward, we may wish to wait and see.