In 2020, China’s automobile brand sales list is ranked in accordance with the high sales, Geely First, Chang’an Second, the third, Wushang fourth in the Great Wall. Have you needed what people need, Wuling Mili, what is the current sales in the Chinese market is very good. In 2020, Wuling Brand achieved sales of 586,600. A year-on-year increase of 1.7 percentage.
We all know that Wuling Milk is the main price-effective car in the Chinese market, and the price is very cheap. The main model is Wuling Hongguang, the price is low means that the manufacturer’s profits are not very high. However, it is estimated that many people will not think that Wuling cars selling big sale are actually a loss.
What is the main reason for the loss of Wuli?
According to the announcement of Wuling Motors, the main reason for the loss is in the first half of 2020, the Group experienced the serious adverse effects of 2019 coronary virus outbreaks. In the relevant period, the Group’s operations face the significant degree of discontinuation and interference, and the necessary health and safety measures are required for production facilities, resulting in the net loss of the Group as of June 30, 2020. Has occupied by 294 million yuan and company owners should account for a loss of RMB 19.9 billion.
However, since the second half of 2020, the overall resuscitation of China’s economic environment, andAnd the group’s engine and related partial division, the strong increase in business volume and the power of automotive parts and other industrial service divisions have achieved remarkable improvement in the business and profitability of the Group.
I believe that the epidemic only leads to the surface reasons for the loss of Wuli, because the influence of the epidemic is not only a Wuling Motor, all of China’s car brands are subject to The impact. But the majority of joint venture brands, as well as Geely, Chang’an, the Great Wall, but there is no loss of Wuliango. This shows that the root cause of Wuli Loss is not an epidemic, but other aspects.
[2] Over-dependent low-end products, resulting in the low profit of Wuling 
From the sales structure of Wuling Motors, micro The sales volume of the face reached 63.11 percentages of sales total, and the proportion of miniature was 19.67 percentage. These two types of models are low-end models. Vendor’s profits are very low. The profit is relatively high, and the sales volume of medium SUV is more than 17%. So the direct cause of Wuling loss is actually due to excessive dependence on low-end products. Although Wuling has always given the brand image of the people, this kind of small profits, can earn profits when the market is booming, once the crisis of the epidemic, then the anti-risk ability of Wuling brand is greatly reduced.
[3] Wuling Hongguang Mini EV is successful, is not worth proud? 
Because Wuling Hong Kong miniev is less than 200 kilometers, it is not a subsidy, which is the only pure electric car that does not take a subsidy. It doesn’t have fast charge, no airbag (newOptional), low match without air conditioning, no automatic brake, fixed speed cruise, reversing image, automatically driving these high configurations. Although it has its own suitable consumer group. Positioning is also a walking tool. But such a car is also very low in the profit of the bicycle. And there is no technical amount of a technical content, it is the other car brand disdainable. Wuling Hongguang Mini EV’s competitors are no longer other pure electric cars, but an old age.
Therefore, in the future, for Wuling, it is most important to enhance the ratio of high value products. Wuling Kelie is a high-value product launched by Wuling in 2020. Its price is already around 100,000 yuan. However, the results of 16,000 vehicles all year round will not talk. Perhaps for users, Wuling’s brand image has been rooted in the user’s heart. It is synonymous with low-end cars. And if you continue, Mili still get rid of losses or small profits, and still have low anti-risk capabilities.
