Subsiders, epidemic effects, 2020 new forces brand wants to ask for students in a difficult environment, and have to pay greater efforts, especially for which to squeeze into “new forces first echelon”. Survival is more inevitable.
With the improvement of the product sequence, the sales volume of the car also has improved, and the cumulative sales of the car exceeded 15,000 vehicles in 2020, the year-on-year increase of 51%, and it is changing the trend. Its monthly sales also exceeded 3,000 units.
More importantly, where the car enters the fast lane, which in January this year is 2195 vehicles, a year-on-year increase of 119.3 percentage, ushered in 2021 opens.
However, in terms of brand image and “Sound”, the brand is still a small gap in the same period of Xiaopeng, Weima, etc. It is always in a state where it is not hot.
Which car doing the “morning head”, what big movements will there be in 2021? 
which 吒 U, which 吒 V full line upgrade
[123
First is at the product level, which 吒 u, which will be changed in 2021.
Which of which is in March 2021 or in April, will usher in a model, its battery life will reach 610km (the new model NEDC battery life is 400km / 500km) and is equipped with 22 sensors to increase the L2-level auxiliary driving system.
In fact, which is the main science and technology, intelligence, in addition to the breathing lights at the front grille, which is both practical and sci-fi worldwide. The first mass production transparent A column, the competitive advantage of itself is quite strong.
Only in terms of battery life, only 500km (NEDC working condition) is also only 500km (NEDC working conditions), which is indeed unrestrained than other brands. .
And this year, the new version of the new version of the model will be upgraded to 610km, and when which u. U will officially catch the domestic pure electric vehicle market to end the first-class echelon.
Further, the next generation of the official name will also pre-load laser radar, it is worth looking forward to.
Select which 入 入 级 吒 ,吒, in order to obtain more female consumers, according to the plan, will launch sports and girls at the mid-2021 The version of the model, which will also be equipped with a L2-level auxiliary driving system and support 9 major voice recognition systems.
If there is a reasonable addition, it is reasonable, and it is believed that which 吒 V can seize many market share of many entry electric vehicles.
In addition to selling products, the new product of the car is also announced. Many information.
EUREKA 03 Gas production based on whichThe new architecture platform for car investment of 2 billion yuan is formed, which is positioned in the coupe model. The new car will be officially unveiled at the 2021 Shanghai Auto Show. 
The most surprise is that this car will adopt the incremental power system. The integrated battery life will exceed 1100km. According to the manufacturer staff, 1100km battery life is still very conservative, pure electricity The endless mileage or will do about 300km.
In intelligent driving, Eureka 03 mass production car will be equipped with 3 laser radar, 5 millimeter waves, 12-channel ultrasound, 18 cameras, in the next generation Based on the controller, the EUREKA 03 mass production car will implement L4 automatic driving under some scenes.
And, based on the Ethernet SOA architecture, the EUREKA 03 mass production car will continue to evolve, realize the full life cycle OTA software upgrade and function diversification, to meet different consumption Personalized demand for different periods.
Which dynamic form provides pure electric / increased, which is a different vehicle demand for more users, if the user has a charging pile, Or there is no long distance driving demand, pure tram type can meet the urban commuter.
If it is the only or main vehicle of the family, there is no fixed parking space or has a long-distance travel demand, then the extension version is a more appropriate choice.
Marketing mode, shift electrical way to change
[123
In addition to product diversification, which car is in marketing mode, corporate management and shift electricity Also made bigger innovation.
Marketing mode, 2In 20020, which car was transformed into direct sales + distribution models from the previous distribution model. At present, the 19 stores in 13 cities have been opened, and 34 stores are in the store, the team is scheduled.
In 2021, the car plan will expand more than 50 direct stores, more than 150 dealerships to better serve users.
In addition to the promotion of which is the introduction of which is charged and charged, the first quarter of 2021, the latest to the second quarter, which is the car will launch Battery Bank, let consumers have a decrease in the purchase of cars, and choose more freedom.
In addition, in the power-on mode, which 吒 u will also introduce which of the U-mesh version of the U.S. megadownload megadownload megadownload megadownload. It is reported that the car is planned to focus on 5 cities in 2021, and the layout of 100 shift stations is perfect for the rescue layout.
The advantage of electrification is self-evident, as an effective way to solve the problem of electric vehicles, which is worth learning.
Which car, the captain head
[123
“15,000, the year-on-year increase of 51%” is the sales transcript of the car 2020 . In contrast the new power of the head, this data may not be too bright, but it does a small milestone for us. I think I can play 60-70 points to myself. “
Which car joint founder and CEO Zhang Yong, said in a modest in 2021 New Year Media Communication.
For 2021 development planning and goals, Zhang Yong said: “20In 21 years of sales goals, we set up between 4-500,000. “Of course Zhang Yong also said:” Compared to sales targets, we are more willing to do product technology, do the operations and user experience, although it is very important, but we will still follow your own day.
In many new potential forces, regardless of the successful listing, Xiaopeng, or from the rising japanese of Dongfeng Group, these cars There is no exception to the unique family skills.
Which car looks like to walk is a collection of integrated routes for hundreds of people, technology investment Golden Baiyin R & D, the service is studying in the industry, the marketing method has the direct store plus distribution store double layout.
Which car who seems to be “头 做” Thickness is thin!
[Writing | Xie Tian Shuang]