Where is the Chinese brand ceiling? nonexistent

Grasping the tail of the holiday and talking easily. Although it is a holiday, several electric car brands are not idle, and the sales transcripts in April have been released. Although the problem of shortage of chip is still existing, it seems that it seems very good from the data they posted. In April, the delivery volume of the awareness was 7102, and the ideal one delivered 5,539 units. Xiaopeng delivered 5,147 units, which did the car sales were 401 sets, and the delivery of zero-run cars also reached 2,770. These brands, whether it is year-on-year, which is a substantial growth, and the momentum of development is quite good.

But this, actually be used by several Internet people with a traditional car enterprise, at the beginning, almost no one optimistic electric vehicle track Achieved. Not exaggerated, they didn’t break the ceiling, but found that China’s brand has no ceiling in the electric vehicle field, it is completely a new sky.

Is this price? From the hot extent of the extreme 氪 001, you know the answer.

This also gives the company-free joint venture brand electric car, has a new problem. All foreign brands, including BBA, have to re-examine this one of the familiar and strangers that suddenly emerged.

I briefly collected some data released by the official: Xiaopeng P5, 53 hours during the Shanghai Auto Show, broke through 10,000 units; the amount of U PRO orders that have just been listed have exceeded 5,000 units; Saishua is a weekly order of SF5 listed for a week, the order has exceeded 6,000 units; Hongguang Miniev Makaron opened for 5 days, the order exceeded 23,000 units; even the Arcfox polar fox Alpha S also claimed to be launched for 2 days, each model accumulated orders more than 1000 station.

But then said, I also drive with my family in the province in the holidays. On several highways from the East, the figure of the pure electric vehicle is quite rare, but it can see the “green card” increase or PHEV shuttle from time to time, and the ideal one is the highest. .

This shows that although the NEDC endless mileage of the mainstream brand electric car now reaches 500km +, more and more charging facilities, but true Dare to use the electric car as a holiday long distance, a small number, after all, the road conditions of holidays are more difficult to control, increased incremental or PHEV is more peaceful.

In my opinion, there are of course a lot, like car culture, lifestyle, vehicle scene, consumer psychology, ideological concept, etc. It is a key factor, of course, some “you know” policies, etc., you can use the difference between “national conditions”, which leads to a significant difference in consumption choices at home and abroad.

Just as many years ago, the hatchback was very popular in Europe, but consumers who like sedan cars in China always account for the vast majority; when Europe vigorously promoted the diesel car, there was no promotion in China; The SUV boom in the Chinese market will gradually spread to other foreign markets; many Chinese special version of the model can continue to sell, once again proven that Chinese consumers are different.

As in Europe, Renault, Peugeot, Citroen, Fiat, Japanese Suzuki, selling a good song in the United States, etc. The Chinese market is also selling well. Toyota’s flagship crowns, got soft Peugeot 308s in Europe, which was discontinued in the country.

There are many similar examples, not just the problem of the product itself or technology route.

I think that with China’s national strength, the enhancement of national self-confidence, China’s consumers have become more and more concerned about how other countries have, but it is a huge market potential to put here, will let more Foreign companies have to go to study the characteristics of the Chinese market, thinking about why we are different from China. “How to keep up with China’s development”, trying to cater to Chinese consumers.