Why can Guangqi Honda, who dominate small SUV market?

With the young people, young people are keen on pursuing the appearance of personal fashion, advocating the technology, paying attention to the price ratio and economy. Such consumption features make those small SUVs selling their people again and young fashion, it is easier to be accepted after 90, 95.

Therefore, major automakers have launched the corresponding products to meet consumer demand. Despite the fierce market competition, there is still a model in the market that has been dominate this field. And this year’s 1, in February, it took a small SUV to sell crown. This car is one of the global models of Honda. Everyone is familiar with Guangqi Honda.

As the first global small SUV model in Honda, the performance of the Bangxue series in the global market is quite eye-catching. Since the launch of the Japanese market in 2013, the Matrix Series model has been in the world’s circle powder, and only nearly 4.5 million in the world has achieved a total of nearly 4.5 million global SUV markets. sheep”. Vezel is also very popular in China. Since the launch of 2014, it has been sold in China, has exceeded 900,000 vehicles, and the first echelon of the market is ranked. In 2020, Guangben’s accumulated sales reached 150,363, from April 2020, it was more than 10 consecutive months. It can be held in 7 years, but how does GAC Honda do? Today, I will discuss with everyone.

1. The value of the value can be a strong, space lesk is key

As a product towards young consumers, The value is naturally important. To this end, Guangqi Honda places a lot of young designs with the times with the times: flying wing front face, wing-style LED headlight, fierce body waist line, and chic hidden door handle. These elements have created the high-level feelings and fashion sensation of the boutique small SUV.

Entering the car, the Bang’s interior is highlightedYoung people unique vulnerable, vibrant contrast design, with asymmetric aviation cockpit, this design is very popular, is quite popular. 8 “central control touch big screen, multi-change magic cup holder and other configurations are equally very fluent, and enjoy the other side of their pragmatic.

More importantly, positioning the smart SUV, the space is not small. Although its three-fence (long / width / height: 4340/1790 / 1605mm) is only in the same level mainstream level, it is benefited from the power of Honda “Space Master”. The competition is bigger, and it is more flexible, can’t help but feel the “MM” Dafa!

In addition, the rear rows of the rear row, which also uses unique 4/6 divided design, and 2-level adjustable at the back angle. Further enhance the practicality of the ride space. With these intimate design, consumers deeply understand that the trolley can also have large space.

2. Two power supply selection, performance fuel consumption “double eugenics”

In addition to being good, space, car Dynamic performance is also a point that young consumers attach great importance. Taking into account the current personalized young people like a speed and passion, some of the love Buddha is calm, so Guangqi Honda provides 220TURBO and 1.5L self-suction dual power matrix to meet the difference between the current consumers. Demand.

Among them, the 220turbo engine can explode the maximum 177 horsepower, and 220 cow middot; rice peak torque. The strength of the cross-level power allows the zero hundred acceleration time of Bang to be within 9 seconds (8.9 seconds), so that it is “small steel gun” in the SUV model, easily gives the speed and passion you want.

The 1.5L self-suction power, the maximum horsepower 131, in a similar discharge self-suction engine, is still the strongest level of the same level. It is worth mentioning thatThis engine is also equipped with multiple “black technology” such as DOHC, VTEC + VTC, and uses Atkinson circulating and direct injection technology to greatly improve the engine’s combustion efficiency. While maintaining high power output, it also reduces fuel consumption, so that Britain has achieved power and fuel consumption win-win.

3. Word of mouth is very worn, and the value is high without losing the loss

A car is hot for a moment, but I want to It is necessary to sell for many years, then you have to rely on a good reputation. Since the introduction of 2013, the Bangbin series has been “circled” nearly 4.5 million users, accumulated a wide range of product reputation. In the 2020 “Consumer Report” reliability list, Britain has ranked fourth with 90 points, and became the most reliable model of Honda.

And, in many consumers worried about the problem of volatility, GAC Honda also handed a perfect answer. In 2020 “China Automotive Protection Research Report”, Zhuangzhi took a small SUV market in the preserved rate of 62.2 percentage!

British high-protection value stems from multiple aspects – the terminal price is stable, the product quality is excellent, the owner’s reputation is good, the marketing strategy, and the brand value can be approved by young users. It is also to rely on these, and Bang can have such a good value, becoming the first car that young people dare to buy, and want to buy.

Write in the last

In general, the prosperous growth of Bangsheng is not accidental, 7 years heat Behind the 900,000 grades, it is a comprehensive approval of its color, space, power, word-of-mouth, and rate of protection. There is no doubt that Bang is a successful demonstration of Guangqi Honda’s young strategy. Similarly, it is also a successful benchmark in a joint venture in the field, which is chased by an opponent. Hottest selling, in fact, it is actually reflecting the current car purchase needs, poetry and distant movements, as well as the exquisiteness of life.