Impression of many people In the middle, a model originally imported is after domesticization. In the quality, the word of mouth has dropped. Is the luxury car after domestic production really so bad? Today I will take two brands as an example, analyze the reasons.
Perhaps the most attention is the brand of Lexus. For Lexus, no matter whether it is the lowest. Lexus ES two million outstanding version or? The most expensive Lexus LS500h is in a full imported approach. It is not that the domestic manufacturer has a sloppy, how is the workmanship of workers, in fact, because in the context of industrial globalization, most manufacturers have the quality of people on the equipment, they have tended to be consistent. And there are also many autonomous brand manufacturers to introduce foreign advanced production equipment, including various robots, assembled robots, and more. However, for a conservative Lexus, use all imported ways, from some extent, the reputation of its products can be guaranteed, because most people choose Lexus main cause, or is the quality of the import.
In the hearts of many older generations, the whole imported car represents quality in a sense, represents excellent reliability. . Because in many years ago, domestic manufacturers, regardless of the standards of production, the quality of personnel, or machines, etc., they can’t compete with foreign manufacturers. In this case, the advantages of imported cars are very obvious, so the imported cars is a kind of belief. In the case of sufficient budget, the imported car must be a preference.
As for the Porsche brand, he chooses all imported ways, and it is consistent with the idea of Lexus in a sense. Whether it is a word-of-mouth, or work, etc. For many consumers, the imported Porsche is the real Porsche.. If Porsche is selected, choose the domestic foundry factory for production, then for a large wave of Porsche fans, for Porsche’s belief will collapse, because they think that imported cars will be more distinguished than domestic cars. After all, consumers at this level are not very sensitive to prices. They pay more attention to whether a car can bring more social attributes, because Most of Porsche’s models exceed 500,000, so Social attributes are factors that this level of consumers have considered. If Porsche has declined a lot, this will also make the Porsche’s original social attribute decline, which is unacceptable at this level of consumers. 
Maybe for foreign consumers, the car is only a stepwork tool, and the tool attribute is generally relatively strong, so even some of the wealthy European consumers, when they were at the car, most of the cases would only choose some very cheap sumcted trolley. Maybe seeing this, many people will be surprised, why consumers still do not choose a more luxurious model in the low price, in fact, not they can’t afford, but because there is no need. Because, in their interpersonal interaction, the car is not a very important factor. For domestic consumers, tool attributes have not been able to meet the needs of consumers, and they want more social attributes because a luxury car, such as Lexus’s ES300h or Porsche’s 911. For consumers, it is possible to effectively enhance their status in a circle of friends. Moreover, because these models are imported, it will also be named by the surrounding people. If these cars are domestic cars, the ending may be completely different.
Of course, it is not a bad car after domestic production. Whether it is Mercedes-Benz or Mercedes-Benz E-Benz, or the 3 Series of BMW, 5 Series is a quite a good model. However, after domestic production, these models have been made in the price, which is also Lexus or Porsche is reluctant to see. Because the price of a car is so much, then the surfriend of the subsequent used cars will decline accordingly. This is also what consumers are not willing to see, so these manufacturers prefer to useHigh production costs. It is also a good choice to make the car buying the consumer.
In fact, for this luxury brand, it has not been used to measure. Because they don’t have better premium rates, but in history, they are more a long time relative to other brands. Like Lexus or Porsche has an extremely long history of car, this is also a consumer value, and they are more willing to trust the import models of these brands rather than country-yield models, so for these manufacturers, although imported way The cost will be heavier, and the final transaction price is far more expensive than the model of the same level. But consumers are not very concerned. It belongs to a willing to fight one is willing. So, do you think that the import truck is really better than domestic luxury cars? 