independent consumer brand has been a hot topic. I do not know if you ever noticed that in recent years, independent brand really made rapid progress. From the modeling, design, technology, product configuration and other forces to the overall strength of quality, reputation, preservation rate, to enhance its own brand of eye-catching indeed for all to see. Moreover, the current car prices are no longer limited to making a best-selling models, more interested in brand promotion. Why own brands in recent years have undergone such a change? Today, Jiang brother on this topic to chat with you.
In fact, many of the domestic industry, in recent years have been gradually on the right track, even as the hottest “tea” drink, be a complete industrial chain (market research, product development, production, marketing, etc.), can develop to survive in the fierce market competition. As the automotive industry a national pyramid, of course, too, no longer limited to only build a prosperous moment models, but rather focus on sustainable development.
here have to mention “brand premium”, after all, the car is a strong brand attributes of products. Look at car sales charts in 2019, have to say, the brand’s sales force for bonus too real. In the A0-class car market, Bao Chun, Chevrolet, Kia and other brands poor models still capable of a war, but to the next higher market, did not their place to go, and the public in the strongest sense of the existence of the domestic market brand, but also is strong in the range of less than 25 million.
to the C-class car market, embarrassed, not so that the public car standard. In the C-class car market, the market BBA control wearer, if the D-class cars have statistics, I believe that the world is still the BBA. So, there is the brand for car prices force has a vital role.
However, this process, there is little need to mention, and that is to use look at the development market and brand power. In the past, BBA for the homes of ordinary people is rare thing, even the Audi saw a lot of people will be surprised, but now has to fly into BBAHomes of ordinary people.
Maybe you do not think, this year sales have tied the Audi A4L Volkswagen Magotan, perhaps one day, the luxury brand will become the new market mainstream models. By then, Volkswagen, Toyota, Nissan and other joint venture brands dropping, how should its own brand presence? So, its own brand in order to survive, they must enhance their brand strength.
first independent brand in the design of force, such as BYD hired former Audi designer Wolfgang middot; Iger, former Volvo design Teacher Peter middot; Huo Buli joined Geely, former GM designer Steve middot; Aime help Chery, great Wall of excellent design with Pierre middot; Leclercq has a great relationship. More heavy that the former Rolls-Royce designers joined the red flag. So compared to the previous, now a qualitative improvement on its own brand of exterior and interior design.
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is technically positive, independent brands. The basic powertrain no longer using outsourcing models, the emergence of a number of outstanding power Chery 1.6T, Changan blue whales engines. The chassis tuning is also more texture, like Geely / Volvo collar gram absorption of technology, BYD car chassis, designed by Hans middot; Kirk (former Mercedes-Benz chassis engineers) to build and so on.
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Jiang brother believes that many consumers ideas on domestic cars remained at the level of a few years ago, if you have the opportunity to test drive a new car, there is absolutely not the same feelings!
own brand of progress is obvious, however, we must recognize the fact that China’s auto market, now do not need so many car brands, especially withoutTo so many independent brands, with the mature auto market, it will certainly be a major reshuffle. And now the tide up its own brand, more like its own brand of self-elimination, can not be completed in time for self-improvement brands or models, delisting would be their final outcome. What do you think?