the face of adversity, in addition to strength, but also a spirit.
We have never doubted the strength of Dongfeng Yueda Kia, but the company can not be sure whether they have to face tough spirit.
until December 2019, this brand silence for a long time, gives the answer, expressed this attitude.
In December, KIA achieve end retail sales of 31,258 units, the chain surged 42 percentage, in which a new generation Sportage sales of over a million, growth of 61 percentage; a new generation of KX5 sales are up 40 percentage; whole new generation of K3 sales are up 35 percentage. December KIA strategic vehicle sales proportion of 86 percentage restructuring significantly.
automobile spectators, never boring relationship data, data hiding behind only love story, really strong, has never hidden his experienced bleak time, in those days, they improve their own, savings and strength, once again look forward to his breakthrough in the eye.
China auto market wind, blew out a public car prices fiery passion, dejected cars most of the law, part of its own brand of life and death decisions, so China’s auto market, has become so cruel.
may KIA’s strong recovery, so a lot of silence brand, fog in the automobile market, saw a ray of hope.
KIA in 2019, a year of gathering strength, brand sales 289,895 vehicles (which sold 31,190 units in overseas markets), terminal retail 296,387 vehicles, 258,705 vehicles to mention cars. Annual dealer inventories fell 37,700. The end of December to 45,156 units dealer inventory, inventory control than in the benign range of 1.5 or less.
This has been achieved, although not really bright, can be slow and steady style and spirit Qierbushe, is the basis for KIA squat rebound.
In the automotive industry as a whole down the background, KIA was steady development, slowly charts. Finally jumped in December, a strong recovery.
In terms of products, a whole new generation proud to run the country listed devaluationThe premium package, the implementation of the New Deal a new car, causing a strong reaction of consumers and support, to achieve the first month on the market in December to mention cars 6,155 vehicles, 3,336 retail units, Dongfeng Yueda Kia has successfully created a star explosion models car.
In terms of brand, to create “young, fashion, sports, science and technology,” the brand image, strengthen brand identity propagation techniques, to demonstrate outside the new Dongfeng Yueda Kia brand image. In terms of quality, KIA ranked the forefront of the global forefront of the industry and Hyundai-Kia, IQS and CSI both won first place in the mainstream auto market.
extraordinary strength, fearless spirit, let the market acceptance of the KIA’s insistence, the rapid increases in sales, trusted products that enable dealers to see a brand hope and prospects, 22 distributor network back to sleep again and return success after the return, greatly boosted the confidence of dealers.
Guiche: 2019 recovery to the good, it is not easy achievements, the recovery in the winter, the difficulties faced is imagined. But with product development strength and spirit of enterprise, never afraid of the cold, we would like this is just the KIA brilliant start. Looking forward to 2020, Dongfeng Yueda Kia to achieve “magnificent turn.” Contribute to the development of China’s automobile market.