affected by the epidemic, for the entire automotive industry, the past two months some hardships.
but experienced numerous storms of Chinese car people, in such a predicament, described as “dangerous” in the “machine”, instead of complaining, not as comfortable with. In this without smoke ‘Contagion’, we see a large number of car prices due to play. For example, SAIC Volkswagen Co., Ltd. has donated 40 million yuan in the outbreak.
In addition to contribute to the fight against the epidemic, SAIC Skoda also put more effort and contribution of their own to fall. As early as February this year, SAIC will co-Skoda dealers nationwide launched the “triple love”, “protect eight” such as a public initiative. Take concrete actions to protect the health and safety of its customers and owners. In addition, in order to minimize cross-infection caused by contact with staff, SAIC Skoda brand also explore innovation, carried out online to see the car, micro-channel service appointment online service vehicles and a series of online business.
at the moment, although the domestic epidemic situation has improved, people have begun to gradually resume normal work and life, but spread abroad, the return peak and other uncontrollable factors make the prevention and control situation is still grim. Especially during outbreaks, for public transport regulation and health and safety considerations, more people choose to travel by car, whereby car and vehicle updates are also a lot of people on the agenda.
Then, during the epidemic into the store to purchase to ensure safe and smooth it? Policy advocacy manufacturers can effectively landing? Normal maintenance vehicle special period how should I do? With these questions, the car Granville new media in recent field visits a Beijing Skoda dealer.
store orderly and clean, disinfect protective measures appropriate
into the hall, a faint smell of disinfectant so that each customer into the store to see the car more peace of mind. While new media reporter Wei car in the parking lot has been carried out temperature checks and registration of personal information, but came to the store, a full-time customer service small sister gave reporters were detected and suggested that we use the secondary store for disposable sterilization sterilized eliminate hand sanitizerpoison.
In addition, according to the store director Mr. Lee introduced: to ensure that every outbreak period the safety of customers into the store, they carried out a series of effective protection measures. Including the establishment of an emergency epidemic prevention working group for each job the health of workers and their families to confirm before the return to work on February 10, and prepare sufficient quantities of masks, disinfectant, thermometers and other protective equipment. For factory and shop floor, reception, fully cleaned and disinfected at least twice a day hall, rest area off, test drive cars, emergency vehicles, canteens, workshops, office space, etc., all places to shop in the customer contact customer disinfection and sterilization immediately after leaving employees to register and to provide protective measures disposable gloves, disposable hand sanitizer as the customer into the store to look at the car.
-door test drive, live online multi-pronged approach, tends to pick up in-store traffic
beginning to return to work after the holiday, the number of customers affected by the epidemic into the store before the holiday compared plummeted. To address this situation, Skoda dealers actively adjust marketing ideas, and try to use a lot of new Internet platform. According to Mr. Lee introduced, in addition to publishing the new car information and sales policies through public micro-channel number, and each video website platform, they will organize a three times weekly shop to look at cars live online activities, sales network anchor himself to play through active interaction with users and answer questions they not only gain a lot of fans, but also attracted many potential passengers, effectively promoted the sales of new cars. In just half an hour on car prestige of the new media in-store visits, two customers have come to see the car and take the initiative demonstrated a strong intent to purchase.
In addition, in order to facilitate customers to buy cars during this special period, they also offer on-site test drive, door sign, home delivery of the vehicle and other services. Due to the current Vehicle, vehicle detection field during the epidemic is still in the stop state office, so the Skoda dealer for each purchase of a new car online customers apply for a temporary license, but also to ensure the car’s external unnecessary relief contact.
In addition to these dealers to facilitate the launch of initiatives, customers can also be understood through the brand website for products, compare, by two-dimensional code scanning to look at cars online, for 3D interactive choosing cars. Once the purchase intent and there is demand for credit and financial plan, you can also order a car online, credit assessment tool, a “good car finance SAIC easy loan” service requests, reducing the shop to complete the formalities, reduce security risks.
In addition, the car Granville new media also understand that the Skoda dealer store inventory situation is more optimistic. Cody Senanayake, Octavia speed to send and other sections of the model has a different configuration, the current car color for consumers to choose, a recent listing of the new Xin Rui Xin also now moving car to the shop. In the new car price and incentives, Lee said that the current discount rate and terminal-related policy was essentially flat with the year ago.
micro-channel maintenance appointments, 24-hour rescue service, during the epidemic to secure “car” experience
In addition to new car sales, after-sales maintenance services for Skoda dealers during this time is also under the foot work. As long as public concern and visit the official number, the “car assistant”, “service orders” micro-channel reservation, Skoda owners can enjoy for low contact, paperless maintenance services experience. Form
In Lee’s store, they are still the first time through a micro-channel circle of friends Docket No. public service consultants, as well as care for telephone notification point , the contents of the store service phone number on duty and precautions related to the customer. As long as the owners demand, there is a problem, they will try to help solve the first time. In order to allow owners peace of mind, they built Skoda customers exclusive micro-channel group, take turns on duty 24 hours a day sent online to answer user questions about the vehicle, insurance and other areas, and 24-hour rescue service. For the shop owners, the store will offer free car disinfection sterilization. For special needs or those difficult to store maintenance customers, Skoda dealers will also offer door off the car service.
With the improvement of the national epidemic, we have accumulated a few months and ordersDuring the outbreak of new car demand is gradually released. Such is the plight of war “plague” contribute to Skoda, a total of grams of the storm with the dealer brand, I believe they will eventually play into consumer confidence.