2020 can be seen as a watershed in China’s auto market. Especially in the influence of the epidemic, we found that the car market has shown the following characteristics: First, the joint venture brand is minimal under the influence of the epidemic. This shows that when the user is in the epidemic, it will still tend to buy a more reliable. Second, the independent brand has been affected by the epidemic, and some small-scale independent brand companies have a huge loss, facing bankruptcy. Third, the new power company, but in turn in the past 2020, especially the especially the car, from the end of the death line, this shows that the development trend of new energy vehicles is unlafred.
Among them, individual autonomous brands are sluggish, and we will talk about these brands in this article. Let us first say how much they lose in 2020.
Zhongtai Motor: It is expected that the net loss is 6 billion yuan to 9 billion yuan in 2020;
Beiqi Blue Valley: It is expected that the net loss is 6 billion yuan to 6.5 billion yuan;
[123 ] Hippocampus car: It is expected that the net loss is 900 million yuan to 1.35 billion yuan in 2020;
Lifan: It is expected that net profit is $ 0.4 billion to 880 million yuan;
[1] Zhongtai, hippocampus, Lifan is because of the transition failure
As the saying goes, unfortunate people are similar, happy people have their own happiness. These three companies are like this. All three companies have a brilliant stage. In the early days of their own brand development, Zhongtai Automobile once is the top 10 car companies in the country, and the hippocampus is also due to the joint venture experience with Mazda. Lifan is a good development because of the previous motorcycle business, and it has also realized export companies very early.
But these three companies face similar problems, that is, no transformation is successful.
Zhongtai Motor relies on the home of the cottage, after the sales volume, did not continue to work hard in independent research, and this cottage atmosphere, in the automotive industry In the change of development, it must be eliminated.
Hippocampus, although the joint venture with Mazda has a good foundation, but with time, there is no independent research and development, and the dividend of Mazda has gradually squeined.
Lifan cars, the small achievements made in the past, although the overseas market expansion is good, the sales of overseas markets is very low, and China is the market that should pay attention to and developing, and because of subsequent research and development Insufficient, failure to transform in time.
Beiqi new energy is too dependent policy Beiqi Blue Valley new energy is very serious in 2020, and Beiqi is still a state-owned enterprise. In Beijing, there is policy support. And 2020, the entire new energy vehicle market development is still very good, the ideals, Xiaopeng, and sales are very good. Even Wuling Hong Kong MINI EV can reach annual sales of more than 100,000. But why don’t I don’t work? Two reasons. First, the transitional reliance policy, product development lags. Second, the product quality control is not strict, and it is self-contained multiple times. Northern Automobile New Energy started at the beginning of China’s new energy vehicle development, sales high. Because Beijing is restricted to the fuel truck, it will make new energy vehicles explode in a short period of time. Beijing’s auto, Shanghai’s SAIC, these companies have grown quickly. But the dependence of the Beiqi transition also leads to the company to despise the research and development of subsequent products. The car is in the end is to see the product, not the policy. The policy can help it, but can’t help for a lifetime. There is also the quality problem of the product quality of Beiqi New Energy Vehicles in 2020, leading to brand reputation collapse. In addition, the company’s competitiveness is insufficient, and the consumer is decisively choose to give up. [123 [3] After 2021, the automotive industry still accelerates the shuffle Although these companies are not developing well, thin The dead camel is big, Beiqi new energy is still strong because of state-owned enterprises, so the anti-risk ability is still very strong, and it is not very worried on subsequent funds. Lifan cars have been taken from Geely. With the help of Geely, although Lifan brand is not, the factory and employees have not yet unemployment. In 2021, I believe that there are still many independent brands to face the crisis of survival, in fact, this is a very normal phenomenon. Because there are also these mature car markets like Europe and America, there is no such car brand like China. This is a normal industrial upgrade. I believe that through several years of mergers and final eliminated, the ultimately left automobile enterprises will become a world giant. Independent brands also truly realize internationalization.