a sudden outbreak, make our lives a lot has changed, even the most common go shopping have become a luxury, we may have to continue to live, eat and drink daily expense can be purchased online, then by express home delivery. Even if you must go out, private car travel than public transport safety. Buying a car can be such a thing, the Internet can do? Many manufacturers in the recently proposed quot; 0 contact with the car quot; service to consumers when buying a car as little as possible contact with people.
that such quot; 0 contact with the car quot; service is now held at the moment of the epidemic is still a way to promote the continuation of the service it? It depends on what the services are included, compared to the traditional model of car or without the advantages?
quot; 0 contact with the car quot; processes
Now manufacturers introduced quot; 0 contacts purchase quot; what are the services? The first online exhibition, VR hall, online talks, which are part of understanding the car, the car usually there; the second is to send test drive, consumers can test drive the car to make sales to the door, look at the field of car and test drive; the third is the online formalities, will purchase the required formalities have run the internet without meeting people; fourth delivery car door, the car just as a courier, was sent to the home.
Under ordinary car flow line
said now called quot; 0 car contacts quot ;, say that the most common the process line car.
car, this is second only to house large little likelihood of impulse spending will appear in the general Chinese families, most people buy a car is quite rational, while the process of buying a car but if a draft.
is like a quot; 25 Wan 7 seater quot; the theme of the draft. The first round of all eligible players have come, the judges (buyers) says, you, you, you ugly, straight out of a part. The second round than the ability to look through, MPV collective almost killed. The third round of the static experience, work space and then eliminated part. The fourth round driving experience, it might eliminate some. The fifth round of price competition, Selecting the winners. This two before the draft can be completed on-line, the third round of competition at the beginning of the line is.
distinguished line under the
line
primary season, this makes no difference, usually look online. To the next line to see the car, the difference stand out, and the next line we can see a lot of car models with time of day, the domestic 4S shop is often more concentrated also easy to see the variety of models on the same day; send the car door experience, no matter how arrange a day at most 3 cars. Test drive, for about a good day trial forty-five car models is not a problem; you can make an appointment online and make an appointment to see one car completed. Out of the car and put the car last, the difference is not great.
from the two kinds of the car model can be seen, the traditional car more efficient mode, the vehicle can be completed more than a dozen times a day static experience, can also be done forty-five car models test drive with the time of day. And quot; 0 contacts purchase quot; can only see three day also, if they wish to read through more than a dozen alternative, at least about a week of work we usually have something, we can not about every day, if only for about one week one day on-site experience, etc. complete experience more than a dozen vehicles, may be smaller six months have passed.
written in the last
Now quot; 0 contact with the car quot; can be seen as an uninterruptible initiatives under the current environment. Such a comprehensive service is based on the case of dealers have a lot of resources are idle, such as test drive it, can be a dozen consumer experience in the store one day under normal circumstances, after all, each consumer will test drive half an hour; send home experience, one day sent three consumers have a lot. So after the last outbreak dealer does not take resources on inefficient online purchase, consumers are less likely to choose a longer time-consuming full line of car. But the future is likely to develop into a line under the experience, drive, other procedures into car mode line.