2004 – 2020, Mazda is willing to usher in new adjustments in China to determine the new direction.
According to our latest news, in 2021, Mazda will become a joint venture from the previous two joint ventures in the Chinese market, and 1 joint venture is converted to a technical partner.
FAW Mazda will compete with Changan Mazda to complete the business, Mazda will open its own technology to cooperate with FAW to create new energy automobile projects.
In 2021, why is it 1.5 Mazda?
If standing in 2004, Changan Ford Majin Da Auto Co., Ltd. Nanjing company factory construction site, looked at the first pile slowly, I believe that no one will think of more than ten years later, Mazda in China The development of the market will be so varied.
After China entered the WTO, the sales volume of the automobile market rose sharply, and took the lead in entering China Mazda very well got a grab. However, when the market has fluctuations, Mazda has been questioned in 2014. As the market continues to increase in the 2019 market, once the time, FAW Mazda and Changan Mazda will merge the message.
In 2021, Mazda integrates its own existing joint ventures, FAW and Mazda no longer conduct joint ventures, received the relevant owners’ rights, Mazda related team, responsible for future models, domestic introduction, and sales service Waiting for traditional business. The new equity is expected to be announced in June 2021. FAW Mazda has a relevant team of 200-300 people. You can choose to integrate the new system of Mazda, dismiss, enter other joint venture, and enter the new joint venture business in Mazda. Membership 10 percentage.
No joint venture between FAW and Mazda will be transferred to cooperation. At present, Mazda is looking at the FAW Group to seek new cooperation methods, open sharing Mazda existing technology, cooperative development to build electric vehicles.
In 2021, in the China Auto Market, there will be 1.5 Mazda, 1 is Mazda, is a complete Mazda joint venture, dominated by Changan Mazda, 0.5 Mazda, is Mazda and FAW Group Related technologyWork.
The contradiction between the joint venture is solved
Station trajectory of China’s automotive industry trajectory, Mazda’s business merger, nearly one will happen.
The core reason is that Mazda’s own system capacity is not enough to match 2 joint ventures, the model is not enough, the advanced technology is not enough, the cost is not enough.
Mazda and China’s joint venture process, there are actually 5 participants, including FAW Group, Changan Group, Hainan Mazda, Mazda and Hert Holding Mazda’s Ford.
When I first introduced China, Mazda’s Chinese market layout was more confusing. FAW Mazda and Changan Mazda were originally due to the production + sales rights of the vehicle, but also because of this competition, Mazda 3 did not catch the opening of the Chinese compact sedan market. Mazda 3 After the incident, with the rapid growth of the overall sales in the 2008 market, it covered a lot of hidden conflicts. Northern Ma Mazda received its own relevant sales share. However, with the market fluctuations before and after 2015, the sales trend of the two joint ventures began to fluctuate. The market negative growth in 2019 has accelerated changes.
In 2019, Mazda’s China market was 22,7750 units. FAW Mazda was 91416 units, Changan Mazda was 136334. There are many reasons why sales decline, but the core is 2 points, 1. The two joint ventures’ models are incomplete, no opportunities for consumers; 2. Mazda’s own technical ability and era mismatch, cost Weak allocation.
When the sequence of models is reflected in: When consumers enter Mazda related 4S shop, the FAW Mazda exhibition hall only has both exhibits, Mazda CX-4 exhibits, Changan Mazda is slightly better, but only Mazda 3 Angara, Mazda CX-30, Mazda CX-5, Mazda CX-8 total 4 exons. Alternative models for consumers left, almost 0.
Technology ability does not match reflect: cut-offBefore, Mazda did not introduce the modular platform, still the traditional single platform to play the world, the direct result is that its model is slightly low, and the brand is expected to be high in the same level.
Mazda Acz official guidance price: 17.58-2478 million, 158 hp of 2.0L range of 17.58-198,800, 192 horsepower 2.5L ranges from 19.98-2478 million. 
As a comparison, Honda Accord official guidance price: 17.98-2598 million, 194 horsepower 1.5T range of 18.98-2298 million, the mixed version of 19.98-2598 million.
Nissan Tianzhu official guidance price: 17.98-2698 million, 156 hp of 2.0L range of 17.98-19.98 million, 243 hp of 2.0T range of 21.68-2698 million.
In essence, Mazda brand system capabilities can support the normal development of a joint venture company, not 2. In the future, Mazda’s main body of the joint venture company in China is mainly in Chang’an Mazda. The relevant staff of FAW Mazda (about 200-300) will enter a new company system. In the future, Changan Mazda will gradually pick up the introduction of Atz replacement, Mazda CX-4 replacement models and market promotion.
For Mazda’s development in the Chinese market, the lack of product line sequences, the problem of consumer selection will be resolved, and it is expected to further improve its brand’s current sales status.
After 0.5 Mazda’s back, why?
In terms of open technology cooperation in Mazda, in terms of open technical cooperation, it will be a new energy automobile project according to the news we got.
Mazda and FAW Group are discussing new energy vehicle projects, active, actually in the hands of the FAW Group.
Mazda has a corresponding technical male label in the fuel-saving era, but with the traditional fuel car production to modularity, architecture and transformation, with the development of new energy vehicles, Mazda’s large-scale mass production technology reserves Be onThe high level of a single platform mode is also the mainstream technical level of 10 years ago.
In its automotive process, the current achievement is not ideal. Overseas market, Mazda currently launched MX-30 compact pure electric cross-border cars, power battery is 35.5 kWh, and the battery life is 200 km in WLTP operating conditions. In conjunction with its price, endurance mileage, configuration performance, such product performance is far from the development of China’s autonomous brand new energy vehicle.
Mazda cooperates with the electric car of the FAW Group. On the one hand, Mazda is seeking technology innovation, and on the other hand, it is possible to complete quot; self-policy quot; similar to the rotor engine like the year .
The Japanese government has been constantly seeking to promote the related integration and reorganization between car companies. Mazda and Toyota’s merger news is not a sudden appearance in 2018, and the rotor engine is famous, because of Mazda The last century relying here to save your own quot; independent label quot ;.
However, the future result is that everything can only have an answer after the test.
About Mazda’s development in China after 2020, now has basically a preliminary framework.
It is manufactured in the Chinese market, which will become a new version of Changan Mazda as the main body, and existing staff in FAW Mazda conducts recombination and integration. Moreover, it is expected that this new business model will begin to strengthen more of the rollies in the joint venture process.
In terms of key cooperation, Mazda sought advancement of open technology and FAW Group to carry out new energy vehicles. In fact, this company must make up the homework.