February 21, Great Wall Motor Company Limited (hereinafter referred to as the “Great Wall Motor”) issued 2019 annual results Letters. 2019, Great Wall Motor to realize an annual total revenue of 96.455 billion yuan, net profit of 4.526 billion yuan, the second half of 2019, net profit of 2.975 billion yuan, up 94.3 percentage increase, maintaining the full development toughness.
In the automobile market environment increasingly grim situation, to build a comprehensive obtains the results, thanks to the Great Wall car brand four solid growth in sales and brand promotion of a strong boost, as well as the competitiveness of the global system.
the second half of revenue, net profit double by highlighting four brand development toughness
winds Supergrass, cold of winter party experience.
2019, in the domestic automobile market as a whole cold environment, continuing to strengthen the Great Wall car brand strength and product strength, operating performance continues to improve, the annual total revenue of 96.455 billion yuan, of which attributable to parent company shareholders excluding non-recurring gains and losses net profit of 3.982 billion yuan, compared with 2018, an increase of 2.4 percentage. At the same time, from the beginning of the second quarter of 2019, Great Wall Motor net profit ratio continues to improve, third quarter net profit rose 84.7 percent to 1.4 billion yuan, compared with the fourth quarter net profit rose 12.5 percent to 1.575 billion yuan. Overall revenue in the second half, double net profit growth, total revenue increased by 9.0 percentage, growth of 33.1 percentage, net profit rose 94.3 percentage, growth of 91.8 percentage.
Over the past year, Great Wall Motor by strengthening brand building and optimize the product structure and accelerate iterations, hard-core “ice-breaking”, whole annual sales of more than 1.06 million, an increase of 0.69 percentage, the fourth consecutive year exceeded one million sales mark, boosting growth for the company.
2019, “Chinese SUV global leader in” Harvard brand with 769,000 outstanding achievements, the 10th consecutive year won Chinese SUV market, annual sales champion; WEY brand annual sales again exceeded 10 million units since the brand was born cumulative sales of more than 320,000; Euler brand new car sales39000, A00 segment achieved sales growth of the first; the Great Wall pickups achieve annual sales of 149,000, an increase of 7.85 percentage, for 22 consecutive years to maintain domestic and export sales double first.
automobile market in transition, competition among enterprises from competing products, to brand competition, the value of marketing is more prominent. Over the past year, Great Wall Motor to “User thinking” change in the marketing level from “product thinking” by the China Aerospace hand in hand, to build factories wisdom marathon IP, help the movie “Chinese captain” and a series of innovative marketing initiatives, and the establishment of a user the real emotional connection, help the Great Wall car brand lift.
to accelerate technology-driven global strategic layout
in the complex market environment, Great Wall Motor operating performance continues to improve, it has also benefited from the global deep plowing strategy of sustained, focused on building a global competitive system. 2019, Great Wall Motor in the global market has made fruitful achievements, new car sales in overseas markets 65000, surged up 38.68 percentage.
the face of global competition in the automotive industry, Great Wall Motor to strengthen the competitiveness of overall system, has built research, production, sales of globalization system layout. In the research and development level, Great Wall Motor insist on research and development “over-investment”, has set up overseas R & D centers in Japan, the United States, Germany, India, Austria and South Korea, build Baoding headquarters as the core, covering Europe, Asia, North America, the “seven eleven countries the “development pattern, and in the car,” the new four modernizations “in the field bear fruitful results provide strong support for the global strategy.
By the end of 2019, Great Wall Motor has planned Baoding Xu water, Tianjin, Yongchuan, Zhangjiagang, sunshine, Pinghu, Taizhou and Tula, Russia nine production bases and 5 KD large plant, forming a “9 + 5” of the global production system. In the channel construction, Great Wall Motors overseas markets covering Russia, Australia, South Africa, Chile, Saudi Arabia, Argentina and more than 60 countries and regions, established more than 500 high-quality dealer network.
2020 years, Great Wall Motor to accelerate global layout. Following the January and General Motors reached an agreement to acquire the Indian Tali Gang factory, February 5, the Great Wall and the Great Wall Haval car carrying its brand debut EV Delhi International Auto Show, and formally announced its entry into the Indian market, to create a complete study in India, production and marketing system; February 17, Great Wall Motor and General Motors signed an agreement on the acquisition of Thailand’s Rayong plant, the plant will serve as the third overseas Great Wall Motor, the world’s tenth process a whole vehicle manufacturing base, and Tula, Russia factories, Indian Tali Gang factory, jointly assist Great Wall Motor advanced global strategy to further expand overseas profitability.
moment, pneumonia epidemic spread to the stock market has entered the Chinese automobile market resulting in a more difficult challenge. But the crisis in the organic, Great Wall Motor will grasp the logic of confidence, face risks and challenges, the core of a comprehensive global strategy to focus, in winter Munetomo exercise, we continue to move forward.