220 car retail The list is officially released, and Nissan Xuanyi has no doubt that the annual champion of the segment is elected. The accumulated sales reached 540,000, the year-on-year increase of 13.9%, to know that the entire car market is basically half-stopped in the first half of 2020, such a market In the background, the symphomal sales will not fall, and the strength can be described as good. However, some people have natural and worry, and the past has been in the past, the list of orders, now only flexed the second, although the sales of new cars close to 450,000 new cars still have obvious advantages, but it is undeniable that Because it fell 8.5 percentage compared to 2019, the LaVida directly lost the championship, but the same year is growing, the first place will not be so suspense.
In fact, in 2019, the Switch Most time is ranked for the second or even lower rankings, the number of monthly sales champions Less and less, anti-view LaVida is very stable for more than a month to win the monthly sales champion, why is it called “God car” in just a year, why is it no longer an opponent?
Interestingly, the two cars should be selected in 2019, and the market competitiveness has been greatly improved. New LaVida benefits from the MQB platform height modular advantage, the body size has been unlimited close to the level of the medium-sized car, and it seems that there is even a sprinkled version of Passat.
The symphomal after exchange is changed before the greasy appearance, turns the young, and uses the latest V-Motion 2.0 design language with Nissan family. The visual effect is more dynamic, and the large space, low maintenance costs, and large sand seats are reserved, and the whole car comfort is modeled.
After briefly comparing two cars, it is difficult to subtract autumn, and the vehicle properties is highly coincident with the selling point, so it is not difficult to see that the problem is not caused by the product.
Nissan Double Car Strategy
The new and old Tong Hall sales in this marketing strategy were earliest from the public, but after retreat, there was no continuation of this tradition, but to choose a new car bicycle. This change will make it a big threshold to be high, and the consumers who have a lot of interest to buy old Radi are separated. Although the new LaVida terminal offer is very considerable, but the lowest one is less than 80,000. The price of the car is still high.
After the contrary, the new and old Tong Han sales strategy still continued, after the new 14 generations of Xuan Yi listed, the old sylphy shakes a classic sylphy And the price has also entered 100,000 yuan, plus the preferential offer of the terminal market, and successfully touched the price range that LaVida did not undergo. According to monthly data statistics, the new and old six symphi is basically at 6: 4, so, can be done the annual sales champion, classic sylphy is not.
Passat Zhongfang Capture
When 2019 close to the end of the year, the medium policy on Passat conducted 25%. Offset collision test, the result is very disappointing, and the A-column breaks the airbags directly let Passat have got a very bad evaluation, and in the previous test model, the number of push numbers is first, and Passat becomes the object of people, accumulating many years The market reputation is directly folded after this hit, and the sales volume has fallen into 20 times when the sales will fall into 20.
Although LaO is not participating in collision test, it is difficult because of the same as the product of SAIC, and it is difficult to defend. Do not let consumers do not doubt the safety of LaVida, so for consumers who are particularly valued by vehicle safety, they will give up LaVida, and choose FAW Volkswagen or other products, so we can see Sagitar and Bora. Rise.
The symphomy durability is better than
buying a car is equal to buying three major pieces, has always been a large area design defect Although the combination of this 1.6L + CVT has been used for a long time, after the continuous improvement, it is also available, and the integrated exhaust is all mainstream technology, but also satisfies the Six Six B standard, it can be said that it is quite appropriate on such a household car for about 100,000 yuan. As for LaVida, there is no problem, even 1.4T EA211 can be in the power output performance, the biggest problem is the DQ200 dry double clutch gearbox, facing the city’s congestion road, the temper is more obvious, for vehicles The driving quality has a large influence, and the failure rate is high in the CVT and the AT gearbox.
Summary
Although LaVida has declined with the past, the accumulated sales ranked second performance is enough to let The model outside the model headed down. Comparing these two cars is simply fairy fight, most of the projects are difficult to divide the winning and negative, which is the specific choice, according to their own car demand. 