Recently, Japanese media reported that Mazda will not launch a new car or a major facelift before March 2022, means that the next two years, Mazda does not have any replacement or new release. For businesses, their quality in order to maintain their popularity in the market, but Mazda seems to be “cults”, is this why?
2019, Mazda’s annual sales in China 227,000, down 16.37 percentage. In January 2020, Mazda sales in China to 20,963, down 8.23 percentage than in January 2018 fell 38.3 percentage. In addition to sluggish domestic market, Mazda’s performance in the global market also true, in 2019, Mazda global sales of 1.56 million, failed to achieve the sales target of 1.62 million in early.
2019, Mazda’s full-year operating profit of 83 billion yen, of which the third-quarter net profit of about 6.5 billion yen (about 413 million yuan), and Toyota’s 2019 third-quarter profit of 662.3 billion yen. In other words, Toyota only two weeks a year will be able to earn enough money to Mazda!
In the case of sales revenue both fell, the Mazda as a “small factory” is bound to cut costs to ensure the normal operation of enterprises, combined with Mazda’s existing products life-cycle perspective, the moratorium on new technology research and development seems to be the best method? But Mazda did not do so.
As the saying goes, do not put your eggs in one basket, or is likely to lead to irreparable consequences. But for Mazda at this stage, it seems most drastic is the best way to reverse the situation. Two years no new product launch, which means it can put all the R & D investment will be used to hold back the big move: after the legendary straight six driving a new car.
in March 2019, Mazda announced the new car development program, claiming that they will launch a new rear-wheel drive platform, and develop a new longitudinally mounted inline six-cylinderEngine and eight-speed automatic transmission (there may still love letter OEM), this combination will be applied on a whole new generation of Mazda 6 models, and do not exclude that they will launch more high-end products.
in the next two years, Mazda will have the most energy and money put into this new architecture models in development. Look at Mazda in recent years pitiful revenue performance, while developing a new platform architecture and powertrain, if let Mazda existing models were redesigned replacement, it is clearly not realistic.
There is no doubt himself. Mazda has always been a very confident brand, they dare to do something drastic thing at this time, to prove that they have very confidence in the current product layout, they believe existing products enough to respond to market changes in the next two years, then The fact the case?
we take a look at the Mazda existing mainstream products are in what stage.
from the smallest car, this generation Mazda 2 released in October 2014, so far there is less than six years, middle experienced mid-term facelift, but Age is also considered an older car, the Mazda 2 if no replacement product, has been insisting to March 2022, then, when it will be close to the age of 8. Contrast whole new generation of Honda Fit (GR) and a whole new generation of the Toyota Yaris, Mazda 2 will have no competition at all.
Mazda 3 is Mazda’s latest car, the car in November 2018 Los Angeles Auto Show debut, so for its vitality is completely without worry. Mazda 3 biggest bright spot is SkyActiv-X compression ignition engine first mass production, but currently is only sold in some countries and regions, the domestic market is still in a bounce state.
and look through the grapevine, domestic horse power level 3 compression ignition version is not better than the 1.5T and 1.4T Honda, Volkswagen, and perhaps even more in terms of fuel consumption edge. Combined with domestic horses 3 168 900 price point of view, domestic3 compression ignition horse starting price is likely to be close to 180,000, the amount you want to go relied almost impossible.
Ma 6 (A Tezi) as the current flagship sedan Mazda entire department, as early as 2012 officially released, so far, nearly eight years, although for the latter US markets joined the 2.5T engine, but still can not change the fact that it is slightly fatigued. 2019 in the country to complete a mid-term facelift, the appearance of the interior has some adjustment, but there is not much change in nature.
According to Mazda’s plan, a whole new generation horse 6 will be released in 2022, which means still have to hold cash Ma 6 2 years, reaching close to 10 years of product cycle. Japanese look the same as the Accord, Teana, Camry have replacement, do not know the competitiveness of the Mazda 6 left a bit.
Similarly, the Mazda SUV product line is not optimistic.
smallest CX-3 released in November 2014, still the same platform with the Mazda 2 it sold in Europe and Japan, but in the United States and China market very miserable. Americans really no such interest in the car, China’s CX-3 is actually a net importer of identity, high prices and tight spaces natural sell. 2 is a horse of a different and, Mazda intends to waive now seems CX-3 in this product line, because they have a better alternative: CX-30.
blue sky architecture first SUV model, CX-30 in March 2019 Geneva Motor Show as the second generation Chong Chi, played full count nor to 1 year old, this CX-30 a lot of people think that globalization works CX-4 is, in fact, the positioning of the two there are still differences. CX-30 style prefer the traditional small SUV, and CX-4 is a cross-product.
CX-30 for some time regarded as Mazda’s main vehicle, and it has a better ride quality and the latest design language with horses 3 platform, according to conventional product replacement six years of time to count, CX-30 can at least hang on until 2025, when Mazda’s next-generation architecture already mature, CX-30 then it is nothing more difficult the replacement.
familiar friends all know that Mazda, CX-4 is a Chinese special for the car, so for its vitality in the global market and there is nothing to evaluation. It is worth mentioning that this market into China to build a coupe Mazda SUV is actually in the country’s best-selling SUV, beyond the global car CX-5.
CX-4 in April 2016 Beijing auto show debut, in 2019 conducted a mid-term facelift, has been upgraded for the exterior, interior, and soundproofed aspects. Before CX-30 domestically listed, CX-4 is still a carry handle Mazda SUV’s in China. The
in September 2011 Frankfurt Motor Show, Mazda Chong Chi blue sky architecture model CX-5’s first episode, so far, more than 8 years. This generation CX-5 is introduced domestically in 2013, due to the small space, big noise and other ills cause its sales are not good, it is difficult to join the competition mainstream models.
November 2016, the mid-term facelift CX-5 release, the new model change with a new design language, the interior is also more refined fashion, but for older owners criticized rear seat comfort, noise and other issues has been improved. CX-5 improved conventional level can only be said, still not able to reach class-leading levels. According to the plan Mazda, CX-5 should be at least 2022 before updating, then its life cycle will reach 11 years!
CX-8 is a main Asian market flagship SUV, 2017 Nian 10 was officially released in December 2018 domestic version of the market. As a standard for large SUV Highlander, CX-8 to CX-5 using the same platform, even CX-5 may be referred to as L, the width of the track and not changed, only the elongated wheelbase and the car long.
bigger problems in the power, the Japanese market CX-8 using a 2.2T diesel engine, while the domestic market is only a 2.5L naturally aspirated engine, drag 1.8 tons of heavy CX-8 is really very difficult, 2.0T of Bihanlanda’s not competitive at all. Next door TNGA Highlander been listed abroad, the fastest this year will be made in China, CX-8 living conditions in the large SUV market can be described as worse.
on the CX-8 is really の flagship CX-9, and then I heard the Mazda to the domestic medium and large SUV, I always thought CX-9 is the most suitable Chinese products because Chinese consumers need is a large enough size, space is large enough, enough power of big SUV, rather than the long-wheelbase CX-5.
CX-9 issued in November 2015, the current flagship US market, in line with the size of the mass transit Aung, powered by a 250 horsepower, 420Nmiddot; m the 2.5T engine. But it is very regrettable that such a seemingly perfect SUV, Mazda did not put it into the mainland market, and its performance in the United States is not satisfactory.
If you want to Mazda is also developing a new architecture used in CX-8, CX-9 on both medium and large SUV, which is actually two cars and so too on, but at that time, I am afraid the two of them would have been forgotten market.
Finally is the October 2019 release of MX-30, which is a pure electric compact SUV, the use of design of the door, but the 200km endurance level is really guilty in 2019 the identity of electric vehicles. Mazda MX-30 also made it clear that will not spread to the global market, they are more like a tentative electric vehicles, but based on its 200km of life, competitiveness can imagine.
Speaking of which, I am sure the Mazda’s existing product line already has a very clear understanding, except for 2019 released horses 3 and CX-30 , the other partial models widespread age-old. Even Mazda successfully developed a new rear-wheel drive platform, the most they can use in horses 6, CX-8 and CX-9 and most of the main CX-5 is still no replacement opportunities, life cycle and may even exceed 11 years! Really think about all that difficult.
If the success of Mazda’s two-year program, the best result in the high-end market reputation and sales double harvest, and to implement them “second-tier luxury brand “to enter the dream. Because now more and more manufacturers to engage in small-displacement engine, also in 2022 after the successful launch of a straight-six engine drove very attractive indeed.
only in accordance with Mazda’s product line and sales point of view, two years does not send a new car and new technologies, the brand most likely to be eliminated once the financial distress, development of new architecture simply talking nonsense, that time will be faced with Mazda’s takeover situation. Moreover, the acquisition is likely to be its manufacturer Toyota.
using a horse 2 platform Toyota Yaris Sedan
Toyota coveted Mazda is not a day for two days, before the two also had a lot of cooperation. Toyota has a strong technical, financial, and supply chain integration capabilities, the right to speak in the global market is also one of the best. If Mazda really did become a sub-brand like Subaru Toyota Group, in fact, is a good thing, Toyota backing, Mazda’s R & D will be more smooth, and also shared platform architecture with Toyota, power systems, as a horse some powder actually looking forward to it!
In fact, as early as 2017, Toyota and Mazda reached a cooperation agreement to exchange shares, Mazda, Toyota holds shares 5.05 percent, Toyota and Mazda holds 0.25 percent of the shares. If Mazda really reached a critical moment for Toyota, Mazda will indeed be a good opportunity to incorporate their own camp. In addition to Mazda, Toyota is still in February 2019 to acquire 4.94 percent stake in Suzuki, Subaru some time ago also share holdings to 20 percentages, Subaru will officially become their own subsidiaries. According to Toyota’s rhythm, if the Mazda into the unit, probably will be the birth of a new super Automotive Group. Toyota, Subaru, Mazda, Suzuki, Lexus five major car brands to achieve interoperability exchanges in various fields. The various technologies will also be good at sharing, for small plants that Mazda is bound to be a good thing.
Mazda’s seemingly crazy behavior may already do a good job going to fail, the compromise has not been the creed EGL BMW, Mazda and I hope it can win this turnaround, even though the chances of success are very slim.