On February 9, Great Wall Auto “Greetings from the future” World of New Energy “Online Live Conference held in Thailand, officially launched a GWM brand for the Thai market, and brings a third of the Thai people expected. Muver H6 and Euli Cats two models. At the same time, Great Wall Motors issued a Thai market core strategy: focusing the user’s voice, continuously creates a new user experience, is committed to becoming new energy vehicle leaders, and will launch a nine models mainly based on electric vehicles in three years. In the future, Great Wall Motors will create new consumer experiences in many aspects, helping Thailand and Southeast Asian electric vehicle industry development.
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Great Wall Car released GWM brand in Thailand
The conference was in the form of a story, the audiovisual effect of science fiction, taught the Thai people to travel a new world picture that Great Wall will bring. Great Wall Vice President and ASEAN Regional President Zhang Jiaming and Vice President Wang Shihui and Narong Sritarayon, General Manager of Great Wall Auto Thailand Marketing Attended the event. Mr. Thailand, Mr. Supattanapong Punmeechaow, Mr. Suriya Jungrungreamkit, Thailand, Mr. Suriya Jungrungreamkit, Ms. Duangjai Asawachintachit, Secretary-General of the Thailand, also witnessed the release of the GWM brand.
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Zhang Jiaming, Vice President and ASEAN Regional President, Great Wall Motor
Zhang Jiaming said: “This is a smart world that can touch technology – Today, we are not only developing, production And deliver the best car, and continue to work with heart to polish technology, promote the subversive innovation of the new era. Our technology has huge energy and is full of temperature. “
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GWM brand officially launched 9 models
On the eve of the Chinese Lunar New Year, through a super valueful live broadcast method, the GWM brand is officially met with Thai people, and the third-generation Haval H6 and Euler’s good cat will be taken first, and the two models of the Thai consumer enthusiasm. The two models of Haval and Euler brand have been planned this year to meet the enthusiastic expectations of Thai fans.
As the best-selling in China, it is also a very successful SUV product, the third generation Haval H6 episode advanced technology and innovation experience, accumulated sales have exceeded 3 million; The cat is the first pure electric car launched in Thailand in Thailand, which will lead the industry standards in a fascinating retro futurism design and forward-looking three-electric technology.
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Great Wall Cars will take the lead in importing the third generation Haval H6 and Eule Cat
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Adhering to the “user-centered” concept, Great Wall cars officially released Thai market strategic goals. Narong Sritarayon, General Manager of Great Wall, Thailand, said: “Great Wall Motors attaches great importance to the sound of Thai users, and has a large number of investigations and collectsThe insights and sounds of the fees are tailored to our R & D and production plans to meet the different needs of Thailand, thus forming our core business strategy.
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GWM brand released live
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Dedicated to become new energy vehicle leaders –
According to the “9IN3” program, Great Wall Motors will launch 9 different models to the Thai market within 3 years. Under the leading cleaning technology strength of the Great Wall Automobile industry, these new models will be mainly used by electric vehicles, redefine the driving pleasure and cost performance of future travel, and GWM brands will also be committed to become new energy vehicle leaders, injecting Thailand New vitality and contribute to the development of a better world’s sustainable ecosystem.
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GWM brand will launch 9 models to Thailand within 3 years
Focusing User Sound –
Since entering the Thai market, Great Wall cars have attached great importance to the sound of Thai consumers. In the future, the GWM brand will continue to focus the user’s voice, and make a marketing party for consumers.Law and service operation strategies ensure that the expectations of Thailand consumers can be met in best aspects.
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Focusing user sound
creation New user experience –
Based on the consumer sound, Great Wall Motors will also reshape design thinking, bringing new user experience, compare, test drive, purchase decisions, financial services from product survey, test drive, purchase decisions, financial services , Car distribution, after-sales service, to establish brand customer relationships through O2O (online). Thailand is the first market for the implementation of this strategy for GWM brands, which will establish new benchmarks for customer satisfaction.
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Create a new user experience 
Thailand Luo Yong factory put into production in the first quarter
Live activities, GWM brands also To Thai consumers, Great Wall car leading technology strength and perfect global layout showed that Great Wall cars entered the Thai market, providing local consumers with the sincerity and strength of quality travel services.
Currently, Great Wall Motors have released three major technical brands of “lemon, tank, coffee intelligence”, and this is constantly creating, and strives to bring more excellence, more efficient, and more richMore diverted experience. It officially launched NMX-free battery products in 2020, and highlights the strength of Great Wall Cars in Clean Technology.
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Great Wall car Thailand Luo Yong factory overlooking
Being a global strategy, Great Wall Motors current sales network have expanded to more than 60 countries around the world, forming global research, production, supply, sales layout, including “Seven Ten Lands” global research and development system, including Thailand Luo Yong “12 + 5” global production layout in the factory and 5 overseas KD plants.
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Great Wall Auto Globalization Layout
Wake Thailand Luo Yong factory ownership fully reflects the determination of Great Wall Auto deep-cultivation Thailand and Southeast Asian market. At present, the Thailand Luo Yong plant is in accordance with the Great Wall Global Intelligent Car Factory Standards, which will be officially put into production in the first quarter. By then, the plant will meet a variety of new energy vehicles, including hybrid vehicles (HEV), plug-in hybrid vehicles (PHEV) and pure electric vehicles (BEV), etc., fully fit the GWM brand Thailand strategy.
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The official release of this GWM brand and Thailand market strategy is not only a key step in the Great Wall Motor to enter Thailand and the Southeast Asian market. It is also an important measure in Great Wall Auto Globalization Strategy. In the future, Great Wall Motors will continue to accelerate the global layout, providing the best product and services to meet consumer needs, and establishing an emotional link with more global users, achieving higher quality global development.