What if a model popular in the market? Meets consumer tastes? Whether to become hot style?
to answer these questions is not complicated, just need to come up with sales figures will suffice, after all, these numbers do not lie. Before we could hear a word called “praised” may be used to describe some of the reputation is better, but not many consumers choose products.
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However, with the above problem, who do not want their own products to both critical and commercial success, at this point I might think of a car is Honda’s shadow Hao, not only after the listing to quickly enter into a joint venture intermediate SUV mainstream position, but also come up with a good sales report card.
After the listing, brisk sales data
alone is certainly difficult to convince your mouth and say, naturally bring the data speak. The following is the transcript of Hao shadow after the listing:
after the listing in November 2019 orders for the next day break million.
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in April 2020, monthly sales break million to 11,012 vehicles, indicating that this product has gained consumer recognition in a short time, and the continuing rise in numbers but also make them Guangzhou Honda’s sales in a new pillar.
a month after this, in 2020 May, in addition to the continued rise in sales, to note that the hybrid car sales reached 2,673 units, growth of 33.3 percentage, in consumers increasinglyFocus on power and economy combining market demand, the white shadow with their own strength and advantages, continue in the minds of consumers left a more profound and vivid impression.
In June 2020, for Hao shadow, it ushered in an important time node, monthly sales exceeded 20,000, a record high. Since listing in late November last year, the cumulative sales of more than 70,000 average monthly sales over a million sufficient to call it burst models in the market. And under the influence of the epidemic, sales rise, not fall, highlighting the force behind product support.
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in September 2020, the monthly sales level is still able to reach 15,316 units, sales levels have been shoulder to shoulder Accord, since the market, cumulative sales exceeded 10 million units from January to September, total sales 108,519 units.
product support sales force up
When consumers get to know a car, the product is designed to be the simplest and most intuitive part. Hao shadow applied the Honda family, the latest design elements, different from the past to add some “eye-catching” design elements on top of the vehicle, Hao shadow using the “subtraction aesthetics”, which is in fact in many of the industrial design above all applications, which from the side, the practice, in line with the current mainstream aesthetic consumers
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we first saw the white shadow will feel when this car with little or future said the atmosphere of science and technology, in order to streamline the main body, with no exaggeration chrome trim, headlights streamer with the body of changing light and shadow, with a 19-inch large-size wheels, able to deduce that a strong sense of quality, and also in daily use among lead to betterExperience.
In addition to appearance, Hao Movies reflected in terms of the product of the force is more intrinsic, in particular two power train, are the TURBO SPORT (sharp middot; T moving) and SPORT hYBRID (sharp middot; hybrid) third Generation i-MMD two-motor hybrid system, consumers in the present vehicle dynamic response and fuel economy are considered when sharp middot; hybrid is undoubtedly the best choice for the moment one.
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plus motor support so that the power output of the vehicle is more direct, and the motor transient high torque characteristic allows the vehicle to have a acceleration characteristics similar 3.0L V6 engine, are not only awkward, also very smooth; in addition, the third generation i-MMD two-motor hybrid system as compared to a second-generation i-MMD hybrid systems, the range of maximum thermal efficiency increased dramatically, with a series of mechanical structure optimization, the power output more powerful at the same time, fuel economy has been further improved.
In fact, we can see from the sales data, sales accounting for hybrid vehicles has been increasing, reflecting consumer acceptance for this type of product, and this but not least, Hao shadow relative to some other brands or SUV models in the same category among the unique advantages configuration, with sufficient force for product support.
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power system can be said that this car hard power, in addition to smart technology configuration and intelligent security, respectively HondaCONNECT 2.0 Chilean guide interconnected system with Honda SENSING (safety extra sense) intelligent driver assistance systems for users providing help, these two extra attention in what is now among the younger consumer groups, which allow Hao film audiences have a more comprehensive coverage.
summed
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explosion models of products in the market is not short-lived, the need is adequate support force behind the products close to the market demand and product ideas. SUV increasing homogenization of the moment, how to stand out, make the product of choice for consumers, naturally can bring higher value to the user, as to how to judge whether or not meet these requirements? Nature is sales talk, most natural sounds cruel, but it is an indisputable fact.
With Hao shadow since listing, has become the hottest models rank among the market, even at the same level of explosion models, this time may ask, emboldened and confident where did it come from? The sales report card will be able to describe the problem. [Author | Chuyun Wen]