Since 2016, ten generations after the Civic listing, hot sales quickly became regulars on the sales list, and also naturally become the benchmark for the a-class models. So-called “people more than non-red”, many car companies could not understand the attitude “arrogant” Civic in the A-class car market, so have resorted to their own special skill, hope to build based on product attributes and positioning of a Civic can compete with models. The modern Festa is these “rebels” who have more in combat.
2018, with “Civic Terminator” Modern Festa officially listed, the official guide price for the new car 11.98-15.48 million cars Yen selling high value and strong power. I have to say this wave of modern marketing techniques really clever, new car market before and after the first rub a heat Porth domain to attract young consumers understand, then by virtue of the Civic higher than the value of the Yen and power performance make them mutually between two vehicles tangled, this time guided by intraoperative language about sales, most consumers will eventually choose Festa. Therefore, the initial Festa sales is remarkable, the average monthly sales can be maintained at about 8000, or even to break up to 2 million or more, once so modern hope.
However, just as everyone thought Festa help through the difficult period of modern times, has suffered Festa sales of Waterloo. In 2020, due to the impact of the epidemic, the first half of the domestic automobile market basically in a “semi-paralyzed” state, Festa belong to the poor performance of the bounds of reason. Into June, as the epidemic has been effectively controlled, most car prices and sales have recovered to earlier levels, thought Festa able to continue to force, but the reality is that the average monthly sales volume remained at Festa 5000, and a far cry from past 8000 level, even in just the past nine months, sales fell below 3000, only 2905. In contrast, Civic sales in September 19020, this year from January to September total sales reached 165,103, JaneSingle point that, even if the remaining months of the Civic does not sell, Festa could not catch up. From now on sales to 20,000 monthly sales of only 2,000 more than a year’s time, this decline can not help but feel unnatural confusion is what causes Festa fall so fast?
“special for the car” identity and less with the question
Many car prices for consumers in different regions for each car demand, will collaborate with local manufacturers teamed up to launch the region’s exclusive models, that is, we often say “special for the car.” But people for the “special for the car,” the impression is not very good, so the domestic market, especially for the most mediocre car. Speaking on behalf of the domestic special for the car, then it is natural and ultimately Volkswagen Lavida. On the market just a few years, the cumulative sales have broken million, has become a household name, “God car.” Sunny success in gaining such a success, largely thanks to the people for the public recognition of the car, saying that white is because of the aura of the brand. In contrast with the Festa is special for the car, because the modern brand in the domestic market gradually lower, led to the impression that the modern is getting worse, even dividing it into three lines joint ventures. So-called “consumers do you dislike what you do is wrong”, there is no halo effect of this modern brand identity plus special for car, suffered negative consumer is also expected.
The main reason for the above-mentioned people “special for the car” is less with a bad impression. Because it is not global models without strict adherence to high standards around the world, coupled with the domestic market, there is not much in this regard stipulates that so many car prices also easy to see in our position to cut corners, especially in passive safety.
Mediator research turned out not only broke with many brands on the idea of security, but also for many special for the car visible. PICC research 25 percentage offset crash test, Festa due to the A-pillar kink, resulting in the car being squeezed, so get “P” poor results, which will undoubtedly make the consumers Festa security have questioned. Imagine, for a car company even the most basic security can not do, we should also be able to count on it in other aspects of SeikoCarving?
blindly properties
Festa Civic order to obtain comparable acceleration, using the current power output of most smooth combination of power – turbo + double clutch. 1.6T maximum engine horsepower 204, peak torque 265nm, can promote the complete accelerated Festa 0-100km / h within a time of about 7s. But it also brought a negative impact, for cost reasons, Festa dry dual clutch, not as good as congenital smooth shifting of wet dual clutch, coupled with the more radical policy shift, resulting in low speed walking Festa go-go traffic in the transmission will produce significant setback, a serious impact on car experience.
summary
Unfortunately, Festa did not wish such as modern can play a role to boost brand sales . However, modern it does not seem worried, because a few days ago, a whole new generation Elantra officially listed, the official price of 9.98-14.18 million, almost overlapping both the price is easy to see from the modern want Festa take a back seat, the a-class car facade give Elantra, and if the future Festa sales are still no improvement, then it may choose to stop production.