The recent news that Guangzhou Auto’s new energy brand of Eyne, might split out independent operations, is expected to be officially announced on the eve of the Guangzhou Auto Show 2020 , may in future seek Branch board listing.
As at present, the official did not respond positively to this.
Although Eyne independent brand it has not quot; clinches quot ;, but assuming it, Eyne brand if truly independent, it will be what kind of impact?
Eyne independent brand, it is a wise choice
must first be mentioned that the brand does have Eyne quot; independent of conditions quot ;.
According to the official Guangzhou Automobile sales data show: In September, sales of its own brand of new energy passenger car segment for 7061, and Eyne series of sales reached 6876, accounting for more than 97 percentage; which Eyne Eyne S series is the best-selling car, September sales ranked fourth, 1–9 months total sales volume ranked second, occupies an important position.
while Eyne S, for example, subsidies from rising price Eyne S is 139,800 yuan, while the same level of EV and the BYD Qin Beiqi EU5 subsidies newcomer are priced at 129,900, Eyne after the top with subsidies S is priced at 205,800, a relatively expensive BYD Qin EV more than 30,000 yuan, compared to the higher Beiqi EU5 nearly 4 million.
In addition to the higher average price, in the traditional new car prices in energy, Eyne brand models do more good mileage: Eyne S maximum life reaches 510km, more than BYD Qin EV and Beiqi EU5, later Eyne LX maximum life 650km, so endurance level, now, second only to domestic Tesla Model 3, and P7 Xiaopeng just listed ARCFOX pole Fox αT.
So Based on the above, Eyne end brand sales in a good performance, while the average selling price, the point of view of the strength of the product itself, Eyne brand positioning is actually higher, not taking into account the future development It is quot; shackled hand and foot quot ;, in fact, is a relatively independent operationsWise choice.
resource-oriented, Eyne brand can quot; flex its muscles quot;
After Eyne independent brand most obvious benefit is that you can enjoy more resources.
According to the news that Guangzhou Automobile new energy from the original registered capital of 7.8 billion yuan to 1.419 billion yuan, an increase of more than 81 percentage, the move is seen as Guangzhou Automobile new energy for the preparation done by independent brand Eyne , and in addition to capital, Guangzhou Automobile new energy is likely to put more resources to tilt the brand Eyne, Eyne brands also have enough capital quot; flex its muscles quot ;.
and proved for the development of independent brands will play a positive role.
The most typical is the Great Wall, now has the WEY, Harvard, pickups and Euler four brands, each operates independently, to gain a firm foothold in their respective market segments, thereby quot; comprehensive flowering quot ;.
and Guangzhou Automobile Group itself is actually a precedent: Guangzhou Auto launch time for new energy vehicles can be traced forward in 2014, while in July 2017, Guangzhou Automobile new energy to operate independently from the separation of passenger cars in Guangzhou Auto , moving steadily and achieved good results, so to say, Eyne independent brand to some extent it is hoped that the success of engraved Guangzhou Automobile new energy made so far.
As Eyne brand after independence, the role of a great extent, R geometric standard consistent with Geely Automobile SAIC pure electric, is to focus on high-end electric car market, future opponents will gradually upwards, is probably the ultimate aim homemade Tesla.
written in the last
Eyne positioning the brand itself is biased towards high-end, whereas in the market have a certain base and subscriber base in the future, choose independence in fact is a wise choice for the future development to provide better protection. After independence from Eyne brand news, Guangzhou Automobile Group stock situation all rosy view, for Eyne brand of independent investors is relatively optimistic, so did indeed prove to be a good move.