Unlike many other new power companies, Evergrande is most widely known to real estate companies, so a real estate company has carried out a very big controversy. More than one person thinks that the Evergrande is for a circle, and it will not seriously go to the car. However, it has made many people to make the strength of the car since the announcement of the car.
Other model strength companies are very low, but constant is very high
China is most Part of the new power company is very low.
The reason is that, first, the new power company itself is in a wind, and public opinion includes the attention of the media itself is relatively high. Once a high-profile acting, there is a mistake in one step, and the public opinion will bring a lot of pressure to the brand, which is not conducive to the long-term development of the brand.
Secondly, the automotive industry is a heavy asset industry. Even if there is some old car company, due to the failure of one or two models, the entire company will fall into the financial crisis, let alone the new car new Forces. Therefore, for the New Force Company, the most important thing is to put more time and energy in product development and production. For brand promotion and communication, it is mainly due to the mouth of the consumer, not advertisements.
Third, the company’s new forces companies need continuous financing expansion during the initial development stage. It is not like traditional automakers, there is a strong financial strength, and traditional automakers have natural advantages in the after-sales, and the new forces are in the after-sales, natural shortcomings.
So the current new forces in the Chinese market, in fact, in the old road of Testla, that is, work hard to use one or two explosive products to detonate the market, get consumers Recognition, which is actively expanded at the same time. Although Tesla is very hot now, Tesla is also very low in the first 10 years of development.
Hengda Auto and other new forces have gone a completely different way, fromAt the beginning, it was very high. Of course, this is also from Evergrande, it is funded by the real estate company.
But in such a short period of time, it can quickly establish a process of developing all the processes to produce, even after a year or two, has finished using a dozen years twenty years. The road only after a few years, this is still not trustworthy for the public. But recently, we have seen the organizational architecture of Evergrande Automobile Global R & D. The feeling of giving people is that the starting point of the Evergrande is very high, and it really spent a lot of money, and it is developed on the car.
Among the researchers of the Global Battery Research Institute, there are many Samsungs, LG, SK. Even the feeling of people is that the Evergrande Automobile is based on the R & D of the battery, and the most advanced R & D engineers throughout South Korea will convene them.
We also know that in the world’s largest new energy car battery supplier, we are more powerful in China, in the Ningde era, it is quite pine in Japan, and in South Korea, LG, including SK, A large new energy vehicle battery supplier in the world. It is also a considerable part of the battery provided by LG in Domestic Tesra Model 3.
Unfair money constant cars, convene the world’s very powerful professionals, and conduct battery development. From the perspective of the personnel, a super cow team has been formed. It is not difficult to imagine that Evergrande will have a fast technology accumulation and breakthrough in the future of new energy automotive batteries.
The future constant cars must be developed towards the new energy car direction, so the battery is the weight of the middle, then there are cars It involves all aspects of it. Therefore, Evergrande cars from Dongfeng, Geely Auto, Siemens, Chrysler, Beiqi, Guangzhou Automobile, GM, Guanui Automobile, Ford Car, Ford Motivation, etc.
So why is it so high?
First, I think that the current car new forces of the first wave have been formed, they are a Jewa, Xiaopeng Auto,I want the car, Weima, most of these companies have been listed in the United States, and some are ready to go public, so the start time of Evergrande is late. Therefore, if you want to make a rendrone, you have to come up, otherwise it is easy to be eliminated by the market, and the market will not be able to accommodate so many new forces.
Second, it is possible to see that Evergrande cars is to compete with other new forces, and consumers’ universally feel that most of the new forces companies are still in the financing stage, and the anti-risk ability is relatively low. A car is often going to open 5 ~ 10 years, so in case the new forces are bankrupt, then the value of the vehicle, including future maintenance is a trouble, but Evergrande is more strong due to funds, so anti-risk ability is also It is relatively large, and consumers can be reduced from a certain extent.
Third, the consumer has already felt that it is a car, the ideal car is not reliable, but the founder of the car, ideal The founder of the car is still a car industry in the early years, so they are clear about the user’s demand, and the Evergrande Auto itself is a family of real estate companies, and has no experience in automobile manufacturing. So in this high-profile manner to show your strength, it is also showing consumers. Evergrande is not casually talking, nor is it for circle, but wants to make a car.
So everyone looked at the above picture, will it feel that the Evergrande is to make money?