Auto News Network reported ] 2020, both the magic year of the netizens, is also a challenge. In the automotive ring, 3/4 scale of the new category SUV’s Haval Dogs were born. It took more than half a year, not only quickly became a top flow, and sales broke through 10,000 vehicles after 66 days of listed, becoming One year-old black horse. Then this ldquo; cute pet RDQUO; what can do in this extraordinary 2020, create such a colorful result? Just in the last few days of 2020, Havaldog convened nearly 300 large auto industry, to a line of Talk Show, and thickered with Havaldog 2020!
hug fan economy, users create ldquo; raise dog RDQUO;
What is the most economical form in 2020? The answer is of course a fan economy with live band-derived. But for this traditional industry of the car, I want to really embrace this unprecedented business new proposition will be a big change in marketing model. Obviously Havaldog is a new type of model launched in 2020. It is the break of this marketing change. With ldquo; users create RDQUO; concept as the core, create a full life cycle Havaldog development model, create a Delivery model with deep innovation.
The so-called user is creating, it is to be a ldquo with the user; friend RDQUO; let it participate in every link to the brand, even decisions, develop users Become an emotionally connected ldquo; fan RDQUO;, let the user can become the owner of the brand. In 2020, most of the Havverdog dogs had a shadow with users, the most eye-catching, it is necessary to collect naming events from the entire network before and after. 
In June this year, Haval’s LDQUO; a word of Wanjin RDQUO; the incident of the 3/4 scale, the new model collection, the whole network, final Open cerebral cave, ldquo; big dog RDQUOThis name stood out, this event not only rewritten the naming rules of Haval H, F two major product sequences, but also the entire car circle is also a cross-time meaning. Then, the Havaldog is also getting farther on the road to the name, the model is named, and the car color matching, even ldquo; the name of the Cheyou Association, the name of the friend of the netizens, can be contributed, you can contribute to the imagination of netizens It is said that Havverdo not only realizes the brand and user’s benign interaction, but also gives ldquo; big dog develops model RDQUO; a good foundation.
Playing the new marketing of the cross-boundary to create a big dog tide to play DNA
As a model of the young market, Havaldog dogs play in the current game Young people play together, based on the basis of users, and will have a new height of the cross-border model that is popular with young people and successfully print the trend of DNA in the big dog. Soon after the first debut from Havaldog, it is incarnative ldquo; play teaches RDQUO;, join hands with fun music, tiger, Sogou three platforms, play entertainment, life, social three different circles, young people, LDQUO; The tide does not spend money rdquo; unlocking tide to play new experience.
After the Havaldog puppy will engage in the LDQUO; bigger RDQUO; in August, with China’s new saying 2020 strong, Haval The big dog high-profile official announced, becoming the official designated car of the program, causing strong repercussions in the young people, including Weibo topic # 大 狗 and new speaking playing # 更 # # 阅 量 阅 220 million.
But the Havaldog said that the cross-border said a circle, and it is far more than the brand implant. In order to further attract the tide, Havaldog successfully borrowed the singing elements, establish the first brand of car circle, invited the King Zou City, the first star manufacturer of Havaldog, with the whole people The trend is playing. Also released a song, “the big dog era” and “my big dog”, in China’s new song 2020, the Havaldog re-releasedPounds, the contract, the champion of the season, Li Jialong is the main manager, and the big dog is hitting the CP, and the Havaldog is once again pushed to the peak of traffic.
Tomby outlock unlocking car marketing more gameplay 
If the crossover is a mark of playing the big dog, then Havaldog The series of tricks is a game, and the Havaldog is based on the user to create and unlock the car marketing more gameplay. Beginning from Havaldog Poodle, to Dunhuang test drive, trend autumn shooting, Chaole sharing will play two-in-one gameplay, it is to be able to build Harvard’s big dog to play a full network!
September 5th, the industry’s first creation, Havaldog AMP; Jingdong trend creates a pre-sale conference held in Beijing, e-commerce field and the most popular LDQUO in the automotive field; Two cute pet rdquo; cross-bound group CP, another successful eye-catching, becoming a hot discussion on the industry, and pushing the blind box, bringing a new game experience for the new generation. Just a week after the pre-sale meeting, a team of a mighty, including media, star, net red, locomotive, and users have a team of hundreds of people, open a one-week ldquo; The guard guard, Dunhuang time-haired travel RDQUO;, a deep experience of playing the Havaldog tide play, opened a trend of Dunhuang culture and the game concept collision.
Next, in the trend of the autumn shooting in September 25, it is also an alternative form of tide auction, inviting four top flow to help the big dog C As a result, the most popular fans in history also created the most special listing of the car circle. After that, the Havaldog Dog 2.0T four-wheel drive model in the Guangzhou Auto Show officially launched pre-sale at the Guangzhou Auto Show, and took the car to LDQUO; the gathering of the buddhous RDQUO, and invited Haval Dogs Tide Children, with the Hado Bang members to open a do not open the tidal sharing, the first singing gold songs BIG DOG, a more traditional auto show becomes a big dog owner, fan party carnival playing ceremony .
In addition, Havaldog’s tricks also penetrates the long-distance test drive activities, from crossing the motherland – North Bichi to LDQUO; all the way to LDQUO; Guizhou trip, there are recent LDQUO; brave Allah Good wild rdquo;, Havver dog has no exception to crown the name of the game; in December, the 3/4 of the 3/4 scale of the 3-last-month, which has been interpreted from different angles 3 / 4 Timed life attitude, guide young people to pursue wonderful life. 
If the new category created by the Havaldog 3/4 scale is a gene that achieved the model of Havver Dog explosion models; then Taking the user to create a model as the core, play with a series of cross-border tides, the pattern of the pattern will be Harvard LDQUO; packaging rdquo; becoming a top flush, is the heritage of Havaldog achievement. As a representative of an independent brand innovation, Havver Dogs, a series of marketing, will have an extremely important location in automotive marketing changes. In the upcoming 2021, I believe that Haxverdog will continue to create more fun, and have a deep marketing incident, and sales will also achieve the richness of the monthly sales. Help more young people pursue 3/4 scales of wonderful life. 