Authority network report ] According to the manufacturer’s statistics, as of December 30, 2020, Chery is a total of 300,000 + a cumulative sales in the past 28 months. Among them, in December 2020, sales of 25,000+ vehicles, this is the highest record of single month sales since the birth of Quitie, 2018.
According to the target user requirements, the user participates in the product improvement number.
Chery Ji Tutu creates a product according to the needs of the target user, and actively listen to user opinions. Among the 300,000 users of Chery, more than 10% of users participated in the product research and development, which is the Chinese SUV brand car enterprise participating in the product improvement. Since the first product launched in August 2018, the Xi Tu X70 has been recognized by the market and consumers due to the demand for target population. In the first year, only 4 months of sales in the first year, and Become the first SUV product in China’s brand to export abroad. In 2019, the new generation of Xi Tutuan X70 debut, the product is further improved on the increasing demand for users in the original basis. In 2019, the annual sales of Xi Tu X70 series exceeded 120,000 units, and became the monthly sales of the launch of the month. Net red medium SUV products.
Left: Chang Xi X70, middle: new generation of Xi Tu X70, right: 途 x70 plus
October this year, Tautou X70 Plus listed It has many first, such as the first model with the third generation of the Beidou, and the largest models of the long-range models of the same level. In the first month of the listing, it broke through 20,000 orders, and the monthly sales have taken thousands of sales have become a fate model for the market.
Another star product of Chery Xi Xi Xi X90 deeply digs consumers’ potential needs, using large space, and the unique advantage of fun travel has obtained the recognition of the target population. And because of a reliable quality export overseas market, it will help Chery.
Left: Chang Xi X90, Right: New Generation Edition X90
This year, ldquo; theater level suvrdquo; a new generation of times X90 Listed, new car listed second month, breaking through 4000+ sales, and steadily ranking second in large SUV in China.
The first launch of ultra-long quality, millions of kilometers of testing makes quality secure.
After-sales service, Chery is the first to launch ldquo; 10 years 200,000 kilometers long warranty, engine 10 years 1 million kilometers warranty rdquo; Chinese car brand, this is not only It is only a self-confidence of the consumers to choose Chery, which is a self-confidence of its own product strength. In 2019, in the quality report of the new car, Chery was in the list of 19 faults in the average of 19 faults.
In fact, Chery is always following five major module quality management systems, from components to the whole vehicle, over 1.8 million kilometers durable test, thousands of exclusive authentication, 147 suppliers have verified, 530 test standards, 770,000 kilometers reliable road test certificate, etc. to ensure the stability of quality. Strict management of quality allows users to confidence in trip to travel.
Innovative service, the introduction rate is the first in China.
From 2018, it was established. Chery is interacting with users in the industry’s first family feast activities, and has continued to this day, and the 2020 family feast activities have reached 10% more than 10% of the user base. . Up to now, Jie has successfully held 674 home banquets, and there are 737 self-driving activities, 79 ecological circles experience activities, and 3 General Fan Culture Festival, etc. first place.
Guang and deep channel layout, which is also the cornerstone of the service concept into service experience, industry leading 91.4 percentBetter-market coverage, national 1800+ network channel layout, and 300+ online 4S shop, build a half-diameter 50 km car car ring, becoming a bridge of Chery and user smooth communication.
During this year’s epidemic, Chery is the first car enterprise in China’s brand to implement free upgrade new wind system, which spends 36 million car owners to upgrade the new wind system, and provide users with users during the epidemic. Four free service: free car disinfection and sterilization, free pick-up, free test, free to wash.
At present, Chery’s referral rate has risen from 10% to 30%, ranking first in China. Chery is also based on user demand continuous service innovation, ldquo; call thousands of experience official RDQUO;, ldquo; 24-hour free trial new car RDQUO; and other activities are the industry’s first creation.
Create surprise, ldquo; travel + rdquo; market layout industry first.
Can reach 300,000 parts of the amount in 28 months, inseparable from Chery to LDQUO; travel + rdquo; Chery is in ldquo; travel + rdquo; segmentation layout list industry first, users can get the corresponding preferential rights in the life cycle of the vehicle, enhance the user’s value identity, and the way Brand identity, creating a surprise experience in the process of using the car.
At this year’s Guangzhou Auto Show, Chery is the world’s first digital ldquo; travel + rdquo; lifestyle strategy, the original intention is to all touch user needs, solve Many pain points for users to travel, allow users to have more comfortable, smarter, and more pleasant travel experiences.
Chery will accumulate 300,000 users in 28 months, this is a valuable wealth. For the user, after the car, the service of Chery will always be accompanied by travel, the brand is closely connected with users. Users get services and travel rights. We have reason to believe in the future of Chery. Create more surprises. .