The 2020 is so special, so that looking for the annual keywords become a more incapacitation. In the “Yangliang Museum” in the year of China’s auto market, some brands are getting stronger and not from the heart, so that they have to withdraw from; some are strong, and they are constantly dead with their own ceiling; some are not burnt After a year of hard work, I got a new hope.
“Touch” “Encouraging” and “Looking forward” is the three key words of the deputy general manager of Beiqi Xin Energy, the President of Arcfox ‘s President in the heart of the country. After all, this year, the Arcfox extreme fox “leader”, is deemed to be self-ended, sales, user operations and cooperative relationships in the product layout, sales, user operations and cooperative relationships, and started a “life and broken boundary”. New road.
New energy car consumption upgrade independent brand high-end seizures
For example, the listing of the ARCFOX polar fox brand’s first mass production Car – Alpha T has achieved more than 700 excellent results. It is worth noting that the average price of Alpha T reached 2.70,000, which not only confirmed its “pure electric high-end intelligent SUV” product positioning, but also broke the price of the autonomous brand high-end product.
In fact, the pre-sale period of Neptone Alpha T is only less than one month. This means that the extremely fox has been praised by consumers in a very short market test water, and it also proves that the company’s own powerful product verification and production system.
Another thing that is worth mentioning is that the SHIL AEL T sales is entirely from the two city experience centers in Beijing and Zhenjiang. If you look at the operating efficiency of single stores, this data is more even better than Tesla, Yulai, Xiaopeng, Mercedes, BMW.
“These are enough to illustrate the ‘quick move number of Arcfox’s extreme fox’.” An analyst who is familiar with the China New Energy Car Market said that for new brands, product performance indicators of “hard Strength “,” soft strength “and” soft strength “of brand image and improve operational efficiency are unable.
For example, Alpha T launched three type 5 models, which provided more choices for consumers.NEDC battery life 653km is the longest pure electric SUV in the market.
The inside of the ARCFOX polar fox is revealed that the company has “more satisfied” on the “Sale” in the company.
The so-called “acting” refers to “on the basis of giving users better product experiences and services, small steps are running quickly, so as not to get lost and not sustainable.” Since the first product, since the end of the world, he led the team to go back and forth between the Jiangsu Zhenjiang, Jiangsu Zhenjiang, where the Beijing Headquarters and the Smart Plant.
Since its inception, Arcfox “Since the” broken trace “has woven a huge” friends circle “, which has both active layout of 5G human car interconnected Huawei, and there is also a luxury car manufacturing field. Magna, accumulated in a hundred years. More importantly, as the friend circle is getting bigger, the extension of the Arcfox brand will grow more and more.
In the country, it is believed that the product that is supported by technological innovation and system capability is the first step, and the service is the second step, “the two are unable to”. Since I insisted on that I am communicating with users every day, he often hits: “As a new brand who doesn’t give yourself, we will add addiction. One day does not go to Arcfox extreme fox app, I I will feel that this day seems to be almost. “
Internet companies have a general practice, like to give decision-making power to data, and Arcfox polar fox brand decided to transform the traditional game of the automotive industry with user thinking.
Taking channel construction as an example, the “starting” of the ARCFOX polar fox brand is neither relying on certain leadership to shoot the brain, and does not rely on the experience, to give decision-making power to the market, hand it over Data, give it to the user. ”
It is understood that after opening the door in Beijing and Zhenjiang, the poor fox will continue to build “1 + 1 + 1” channel consisting of “Space” experience center, “center” service center and “Cube” Mo Cube. mode.
“Provides independent channels, independent and high-end service systems, and quickly respond quickly, more flexible channel construction, so that the products can be better GroundDocking with markets and consumers. “Analysis believes that the practice of ARCFOX polar fox brand” small step “has achieved an eye-catching effect.
Xiaooti fast run a combination After the Arcfox polar fox brand “taking the scripture”
“, he must insist on the user’s sincere service. “Yu Li Guo once said that all executives of the Arcfox polar fox brand must participate in the delivery of users every two weeks. Every two weeks must go to the door to test drive. According to reports, the engineer of the extreme fox will also regularly regularly Into the user group, listen, communicate, exchange problems, solve problems, many people have become good friends with users.
On the Xinhua News Agency, he said on the round table, he confidently: ” The user-centric concept has become the core part of the team culture. “Previously, the original Tencent Automobile Director Wang Qiufeng joined the great fox, and the vice president of the Polar Automobile, which was the main catching marketing and branding. This is also seen by the outside world as a pole fox brand insisted on the injection of the Internet gene.
this A series of “combined fists” is being harvested. On the extreme fox app, many users become the adverse propaganda ambassador of Arcfox, they can play cards on the app almost every day, upload a variety of car information and improve suggestions, and for the community Other friends do sharing and answering.
It is like this. If a friend is a family interaction, the fuser is able to make an opinion in the shortcomings of the ARCFOX’s pole fox. Some users are The message on the app said: “The fast response of the pole fox is not only in the line, but also the after-sales service. From the homeview of the scene, I will remember the night! “
Some people say that” a big change in the hundred years “means that the China Auto Market will have a new inflection point in the industrial cycle. In 2020, it is 蔚 来, small Peng and Ideal-based new forces climbed; one side is the “National Team”, such as the “National Team” and other “national team” and other “national team”. In the new strength of the national team, the North Air Blue Valley is combined with Magna. The Arcfox Nevilian brand that Huawei jointly built is undoubtedly in the forefront.New road.
Arcfox polar fox brand’s popularity and the market evolution behind it, is the continuous transformation of China’s independent brand, China’s automotive industry continues to upgrade the epitome.
“Looking forward to China’s new energy automotive industry in 2021, in addition to Tesla, Yulai, Xiaopeng, BYD, Geely, Guangqi, Chang’an, etc., there will be more excellent players to join this game. Road. Future New Energy Automobile Industry will certainly compete more intense. We will also usher in the great era of Qianfan, and the great era of hundreds of people. “Just as the country said to the employee’s New Year’s public letter, with The motorization of automobile industry, the advancement of intelligent upgrades, the high-end brand of autonomous brands, especially the main smart electric vehicle, gradually reveals the advantages of “post-labor people”.