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What did you do if you have to win the market / 15 new cars in 2020?

2020 is destined to be an extraordinary year, the new crown epidemic makes many car companies forced to work, and the pressure of the dealer sells vehicles has increased, and many car companies have begun to further implement new plans in 2020. TAK is one of the most comprehensive car enterprises in the model matrix. In the face of the epidemic, the Buick brand has been satisfied in 2020 with a new technique of technologies and continuous introduction.

According to statistics, the SAIC’s general-purpose car Buick brand is sold in 128,591 units in December, an increase of 62.2 percentage year-on-year, and the monthly sales implementation increased for 9 months. And create a new record of 2018 to this month. 2020 Buick brand accumulated 926,328 vehicles, achieving a year-on-year increase of 6.3 percentage. It is worth noting that the sales volume of Buick high-end models reached 58%, and the product structure and sales quality continued to optimize. In November last year, I realized the total sales of 12 million units in the Chinese market. The glory of this milestone is enough to conquer consumers with the strength of the Buick brand.

15 new cars into the city

Why is the Buick brand can have such excellent results in 2020, and the root will continue to launch a new car and update technology with this brand. . 2020 Buick brand re-layout market, launched nearly 15 new or change models, forming MPV, SUV, sedan three families and Avenir Avenir Avia, GS two high-end brands and microsystem branded brands Product matrix.

Several models to be the hottest of Buick, is a business MPV Buick GL8, medium-sized sedan Regal, Jun Yue, SUV Ang Kwawa, etc. And the new energy models micros 7 and micros 6 also have a place in this market. As for the Synchronous launch of Angkewei S, Angkegi, the corresponding Avenir Avian model, so that consumers re-recognize the luxury of Buick.

Specific sales level, otherThe new generation of GL8 models this year. In December, this car planted 19,988 new cars. After the November, he refreshed the single month sales history, and the total sales of 156,879 vehicles were sold all year round, a year-on-year increase of 5.9%. GL8 serves as a medium-sized column in the business MPV market, and the all-year-old tyrants account for the position of the sales list. With the launch of the four version of the Avenir Aveni, let GL8 business is more rich. The success of GL8 is never limited to it is an MPV, but Buick puts people’s demand for MPV in this car, this is why GL8 is so hot in China.

Not only that, Buick GL6 also launched a new model with a 48V light mix system in 2020, and equipped with the latest iterative Buick Econnect 3.0 Intelligent Internet Technology, Double 10.25 吋 HD full color instrument controlled the connection, competitiveness is significantly improved.

The SUV market is also an important part of Buick in 2020. In January-December, the sales volume exceeded 228,800 units, the year-on-year increase of 43.4% . Buick SUV flagship Angke’s series sold 4,736 units in December, of which the flagship model and Angkeani Avia have been stable to nearly 50%. Angkeani and Angkewei S be Buick’s two heavy SUVs launched in 2020, not only on the details of the exquisite details, but also the latest technology, the configuration and power of the use of Buick, in the intelligence The same level is proud of the security configuration.

The sedan, Buick is more than 190,852 vehicles in January-December, a year-on-year increase of 16.7%, and 2021 Buick Regal is in December A total of 15,517 new cars were placed, and the best results of single month sales history were created, and the 15.0th million owners were ushered in the month. After launching a model and light mixed model last year, sales have risen rapidly, 42,233 vehicles sold in December, creating a new record of single monthly sales, continuously maintained in the same level first echelon.

New energy field Buick 2020 also has a very excellent performance, in December, a total of 2,823 vehicles, increased by 35.1% from the previous month, accumulated in January-December 16,061 units were sold, an increase of more than 4 times year-on-year.

Software technology continues to upgrade

Buick not only updated a variety of new cars in 2020, but also did not stop footsteps for technology iterative upgrades. SAIC’s general car Buick brand released V2X technology, and announced that it will launch the mass production model with this technology in the year, leading intelligent transportation innovation with advanced technology. At the same time, Buick Econnect 3.0 Intelligent Internet Technology ushered in a new upgrade, a large-scale innovation of cloud interconnection and services for users high frequency, high frequency.

Buick Brand This release of the mass production V2X (vehicle to everything) technology can realize the car and vehicle (V2V), car and road foundation Information interaction and sharing of facilities (V2I). At the same time, Buick V2X technology will fuse the function of the advanced driving assistance system (ADAS), bringing more secure, more efficient travel solutions.

Buick ECONNECT 3.0 Intelligent Internet Technology ushered in comprehensive evolution, new light application platform, intelligent service push, one-click registration, etc. The performance of interaction, car navigation, etc., and further optimizes the display interface, and the practicality of human interaction is significantly enhanced.

2020 Sales Satisfaction No. 1

Whether a car company is selling well is not only a good new car, sales satisfaction is the bridge connect new cars and customers, in JD Power in this year. (Jun Di) In a number of survey reports for the China Auto Market, Buick Brands ranked first in the Charm Index List and Sales Satisfaction List. As we all know, as a global authority, consumer insights and market research institutions, J.D. Power is independent and justThe real data evaluation system is sufficient to make consumers convince.

The model, sales, after-sales service, etc. are all one-piece service for a car, self-selling car to after-sales service, less, Car companies are incomplete. Sales Satisfaction is very strict for sales of skills training, and also the first threshold for car enterprises for consumers to buy cars in the store, let customers and consumers have a very comfortable atmosphere while negotiating, always adhering to customer first. The principle is the most meaningful thing that the Buick brand has been doing from the beginning.

Write in the last:

It can be called the hardest year in 2020, this year, the branch of the two, relying on the brand’s solid system competitiveness, constantly promoting new cars. The market development, the whole can be described as an orderly, eventually gain a good market feedback, can be said that Buick is successful in 2020. With the strong support of 12 million users, the Buick brand takes more energetic and higher, more technologies, and more young rejuvenation, towards 2021.

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