Introduction | Some people cry, some people laugh
review 2020 car market, domestic epidemic emergency, overall economic overall, and the automotive industry will fall into a sluggish. According to the data of China Stroller, the total sales volume of 25.31 million vehicles in 2020, a decrease in 1.9 percentage.
How do they completed the FLAG? Let’s talk together.
1. Complete the target car enterprise
According to incomplete statistics, companies that complete sales targets in 2020 are: Great Wall, Honda China, Chang’an Automobile, Beijing Mercedes-Benz, Toyota China, Jianghuai Auto, Geely Automobile and FAW Red Flag.
In 2020, Great Wall Auto has sold 1,111,598 vehicles all year round, an increase of 4.8% year-on-year, and completely complete 1020,000 sales targets all year round, the completion rate reached 108.8%, Statistical car companies have the highest completion rate. It is worth mentioning that the 2020 sales target of Great Wall Motors was 1.11 million, due to the emergence of the epidemic, the goal was lowered to 1020,000 in March 2020.
The self-employed car companies reached the goal include Changan Automobile Group, Jianghuai Automobile, Geely Auto and FAW Red Flag.
Changan Automobile Group’s 2020 sales target is more than 1.91 million, and the actual sales increase of 14.0% to 2,003,663 throughout the year, and the completion rate is 104.9 percentage. This achievement is the result of its independent and joint venture brands. Among them, Chang’an China has a total sales volume of 1504,000 units, an increase of 12.9% year-on-year; Changan Ford is 253,000, a year-on-year increase of 37.7%; Changan Mazda is 137,000, a year-on-year increase of 2.8 percentage.
Jianghuai Automobile 2020 has a total sales volume of 453,000, a year-on-year increase of 7.6 percent, slightly over 450,000 targets 1.4 percentage. In 2021, Jianghuai car sales will impact 500,000 targets.
Geely AutoThe car was sold in 2020, the sales volume was 1,320,217, and the year-on-year decline was 3 percentage, just achieved 1.32 million targets, the initial goal was 1.41 million, but due to the influence of the epidemic, Geely Automobile said in the medium-term report. The 2020 sales target will be lowered from 1.1 million units to 1.32 million.
It is worth mentioning that January 7th news, Geely Automobile 2021 target is 1.53 million, the total sales volume of 1.32 million units in 2020 increases by about 16%. Xingrui, KX11, leading Zero and other heavy new cars listed, or will help Geely Motors to complete the goals of 2021.
There is also a flash red flag, according to official news, Red Flag has completed 200,000 annual sales targets on December 25, 2020. The data of the multiplier showed that the Hongqi’s wholesale sales in 2020 were 196,684. Does the car gathering do not sure whether its official sales have an export?
As a local luxury brand, the sales of Hongqi in recent years rises rapidly: 30,000 vehicles in 2018, exceeding 100,000 vehicles in 2019, doubled by 20,000 vehicles in 2020. For 2021, FAW Hongqi will challenge annual sales of 400,000 units. If it is reached, it will surpass Lexus and Cadillac, and Tesla, a second-line champion.
The three major days of Japan, both fields exceeded the sales target.
The 2020 car sales released by this field showed that its accumulated sales in the Chinese market was 16.27,000, an increase of 4.7 percentage, compared to 1.55 million annual goals, and the completion rate was 105.0 percentage. In the two joint ventures of China, Guangqi Honda sells 806,600 units, an increase of 5.4% year-on-year; Dongfeng Honda sells 8.24 million units, a year-on-year increase of 4.0 percent. 
Toyota China is 1.8 million in 2020, a year-on-year increase of 10.9%, compared to 1.76 million annual goals, the completion rate is 102.3 percentage. Among them, 80,000 vehicles, FAW Toyota, an increase of 9% year-on-year, 103.9 percentages of 760,000 targets, not far from 2022 million goals; Guangzhou AutoToyota sales have a sales of 7.65,000, a year-on-year increase of 12%.
Lexus 2020 has sold 2.23,700 in China in the year, a year-on-year increase of 11.5 percent. According to its 2017 development plan, by 2020, 300, 2016 – Sales of 109,150 in China in China, so the 2020 sales target is 300,000. Accordingly, Lexus actually completed 74.6 percentage, not reached the target.
Beijing Mercedes-Benz has sold 6.14,500 vehicles in 2020, an increase of 9.8% year-on-year, and 600,000 annual sales goals were overloaded, and the completion rate was 102.5 percent.
While the goal is not completed, no matter whether it is Mercedes or Lexus, its sales have achieved rising, from the side instructions in the 2020 epidemic, there is no significant impact on the domestic luxury car market.
In the 2020 sales target completion rate is above 90%: Guangqi Group, SAIC Group, FAW-Volkswagen, Dongfeng Motor Group, Nissan China.
Due to the emergence of the epidemic, the sales target of Guangqi Group is reduced by an increase of 8% to 3% – 2019 sales of 2062,200, then 2020 sales target It is 2.12 million. Although the goal is lowered, the Guangzhou Automobile Group has not been completed. In 2020, the actual sales of 20.44 million units, a year-on-year weight drop of 0.9 percent, the completion rate is 97.1%.
For 2021, Guangqi Group said that it will challenge sales of 10% by weight, refer to its 20,40,000 sales data in 2020, and its 2021 sales target is about 2.25 million. Where is the air? The data shows that the sales volume continues to grow in July 2020. In addition, in order to challenge the 10% growth target, Guangzhou Automobile Group plans to launch two new models, a replacement model and a variety of change models.
SAIC Group strives to achieve 6 million units of sales of 2020 sales, actually selling 5.6 millionThe unit, a year-on-year decline in 10.2 percent, the completion rate is 93.3 percentage. Among them, the goal of the upper bodybuilding vehicle is set to 1 million, and the actual sales decline is 2.3 percent to 6.579 million, the completion rate is 65.8%.
Among them, the most dramous legs were SAIC Volkswagen, and its 2020 sales fell by 2001,800 vehicles in 2019 to 15.55 million, a year-on-year drop of 24.8 percentage. Behind the sales volume dropped with Passat “a famous name”. 
FAW-Volkswagen is very happy, it won the 2020 passenger sales champion with a score of 2161,900, and is also a single sales of more than 2 million passengers in 2020. However, there is still a distance of 2.32 million targets, the completion rate is 93.0 percent.
Brand subdivision Compared with their respective sales targets, 700,000, 200,000, to achieve the goal only Audi, the completion rate is 104%, the mass and Jetta dragged the hind legs, the completion rate is 90% and 78, respectively. percentage.
For 2021, FAW-Volkswagen has developed a higher sales goal: the large-scale brand goal is 1450,000, and the Audi brand is 780,000. 2021 will be a FAW-Volkswagen product year, and is not difficult to complete the goal?
According to its planning, the mass brand will launch in 2021 including id.4 crozz, SMV mass production model, eighth generation golf gti, medium-term reservation, and a code of code VW413 New car; Audi brand is expected to launch a total of 33 new models, including 16 new products / new products, as well as 17 CKD special versions of products. 
Dongfeng Motor Group’s 2020 sales target is 3.75 million, the actual sales of the whole year, 34.58 million vehicles, a year-on-year decline in 2.2 percent, and the completion rate is 92.2 percentage. Among them, the passenger car is dragged behind.
Dongfeng Infiniti, Dongfeng Yueda Kia, Dongfeng Fengshen, Dongfeng Qichen completion rate is lower than the overall level of the group, 76.5%, 71.2 percent and 70.2 percent, 48.8 percentage. In the face of 2021, Dongfeng Automobile Group has developed a higher sales goal: sales to win the market and challenge 3.85 million.
In the three major cars, the completion of Nissan compared to the three major cars, the completion of Nissan is very different. Its 2020 sales target is 1.6 million, and the actual completion of 14.567 million units, a decline in 5.8% year-on-year, and the completion rate is 91.0%. Among them, Dongfeng Nissan sales are 1.133 million, nearly half contributed by Sylphy (47%).
It is worth mentioning that the Nissan Automobile Plan increases about 30% of China’s market capacity by 2021. By then, China’s annual production capacity will increase from the current 1.8 million units. 
Chery Group sells 730,000 vehicles in 2020, 2 percent fell by 2 percent, compared to 900,000 targets (10,000 vehicles adjusted), the completion rate is 81.1%. Among them, 2020 Qi Rui brand sales was 449,000, an increase of 8.6% year-on-year; Chery Jaguar Land Tiger sales was 57,900, a year-on-year increase of 8.8%.
One of the Korean car companies in Beijing Hyundai, the 2020 sales target is 750,000, the actual sales is 502,100, the same year is 28.7%, the completion rate Only 66.9 percentage. And this is already a sales decline in the fourth consecutive year, and the annual sales of millions of car companies are now facing unprecedented challenges.
In addition to Dongfeng Qichen, there is less than half of the completion rate, and there is a FAW Pentium. Its 2020 sales target is 200,000, actually only 73,200, a larger than 35.2 percentage of 35.05 million in 2019, and the completion rate is only 36.6 percentage.
Car gathered
The epidemic allows 2020 car markets to add, first inhibit the prosperity. However, the market competition continues to exacerbate, and the epidemic is remarkable. It is expected that both polarization is more significant: some people laugh, some people cry.
The market does not believe in tears. 2021, which car company is you optimistic?