Today’s Korean car gives consumers more impression, and this situation is the way of using the “price-to-price” marketing method, resulting in a sharp decline in the brand influence. On the one hand, it is the B-class car market that can not take the product and the mainstream model. Of course, the Korean car also understood the problem of itself, so it took the lead in the market in this market, in 2020, in 2020, I hope to take this opportunity to achieve a wave of “salty fish turning over” .
Have to say, through this Sonata replacement, it can be seen that the Korean car gives quite high sincerity. The first is that the appearance continues the design characteristics of the Korean car Tianma, the flattened front of the front network, let the ten generation Sonata visual style is very fashionable and sports, not only do the aesthetics of the next young consumer, but also It has achieved a high enough model identification. The new car is based on the modern new I-GMP platform, with a number of advanced technologies, the corresponding improvements have been made in many ways such as power, safety, and control, so that the new car has been further improved in the driving experience.
It can be seen that the Ten Di Sonata has a significant progress in the past models, even if the Japanese three sword passengers are high, ten generations Sonata also has enough hard strength to fight. However, when everyone thinks that the Tie S Saata will make the Korean car, it will be lost when they turn, and its sales will be defeated. In addition to the sales volume of 3,000 in the first two months, the next few months sales All the way down, I fell to 1471 in November, and basically announced that the Korean car brand will preliminarily failed. So what is the reason, causing the Sonata hot only for two months? 
The phenomenon of “decrease” still exists
during the period of the domestic auto market, due to the self-owned brand in technology accumulation In contrast, consumers will give priority to the joint venture compared to the company, it is because they don’t sell their sales, and the joint venture will begin “shrink” in some consumers. Chemize. However, with the growth of the automobile media industry, consumers understand that a car is very simple and very simple, just searching in mobile phones, which also makes the car enterprise reduction behavior.
However, ten Tower is obviously unbelievable, soon, there is a media to dismantle the ten generation Sonata, but during the process The accidental discovery of the anti-collision beam after ten generations Sonata is actually a composite material, which is our common plastic, and then verify the US version of the model, it is found that the US Sonata uses high-strength steel, which is visible, domestic version Sonata does have a “reduction” behavior.
Not only that, the domestic version of Sonata puts the original 1.6T displacement in order to pull down the price, turn to 1.5T, The horsepower decreased by 10, and the 8-speed manual transmission was canceled, and the 7-speed dry double clutch gearbox. It is necessary to know that dry double clutch is more worrying in the smoothness and stability. The comfort of the experience is very affected.
The price does not have competitiveness
The reason why Die Sonata has formed “thunder, rain in the rain” in the new car sales The reason is a large extent because the pricing of this car exceeds consumers’ psychological expectations. The official guidance price of Ten Tower Solita is 16.18-2058 million. At first glance, no matter the introduction or top version, the price is more affordable than the mainstream B car, but in fact, almost all B-class cars on the market are There are a certain cash discount in the terminal market. In this way, there is no discount of Sonata will fall in a passive state.
The brand factor is also the resistance to the development of Sonata, due to the modern market for a long time in the B-class car field, plus Most of the modern leading models are concentrated, IX25, Fithta and other products, the best products, long time, consumers feel that modern is a brand specializing in cheap cars, this situation and early independent brands are very Similar, only today’s domestic cars campIt has appeared WEY, and this kind of packet is a high-end sub-brand, which also shows that the brand influence of modern and even the whole Korean car is not as good as the domestic cars.
Summary 
Although the ten-year Sonata single is a lot of advantages, it is placed in a highly competitive B-class car market, it The advantage is not obvious, and if the “decree” and no advantage are not advantageous, it is difficult for consumers to give up the mainstream models to choose a marginal brand. Modern If you want to stop the sales of sales, the only way is to relax the terminal preferential policy, re-picking the misplaced competition.