January 25, Great Wall Auto Co., Ltd. (hereinafter referred to as “Great Wall Auto”) released 2020 performance express mail. In 2020, Great Wall Automobile’s annual operating income of 103.283 billion yuan, creating a record high, a year-on-year increase of 7.35%, net profit 5.392 billion yuan, year-on-year increase 19%.
In the case of uncertainty in the external environment, in the case of the global automotive industry, the above achievements have benefited from the Great Wall Automobile to adhere to the “user-centered” to promote self-change, with the science and technology brand, Products and innovative marketing winning markets and to “global technology travel companies”.
, Net profit Double growth operations continue to be good
In the year, Great Wall Auto Deep focusing market and consumer demand, with a new technical brand, new product layout, new product naming to help corporate market and operating results continue to be good.
In 2020, the Great Wall Automobile revenue 103.283 billion yuan, a year-on-year increase of 7.35%, net profit 5.392 billion yuan, year-on-year increase 19%. Among them, the second quarter, the Great Wall Auto Camp is 89.37 percentage to 23.513 billion yuan, the third quarter, and the revenue has increased by 11.49% to 26.214 billion yuan. In the fourth quarter, Great Wall Auto Camps increased by 56.94% to 41.14 billion yuan, net profit of RMB 2.85 billion, a year-on-year increase of 77.58 percentage, an increase of 94.63 percentage.
The third generation
Haval H6
Haval
Dog
In the terminal market, with Haval The listing of a series of explosive models such as dogs, European Cat, Tank 300, the four major brands of Great Wall, full outbreak, the annual sales exceeded 11.1 million, year-on-year increased 4.8 percentage, not only in the fifth year, it exceeds millions of sales, but also completed the annual sales target, the target completion rate is 109%.
Wey –
Mocha
[123
300 Haval brand 2020 Sales More than 750,000, the world’s total sales volume exceeded 6.5 million, the 11th time won the annual sales of the Chinese SUV market; Wey brand is fully rejuvenated, the annual sales of 78,500 vehicles, becoming the first Chinese luxury SUV brand that accumulates 400,000 vehicles Euler brand year sales of 56,300, increased by 44.8% year-on-year, the first camp in the new energy industry; the Great Wall Picarda sales of 225,000 units, the year-on-year increase of 51.2%, the market share is nearly 50%, and the country will maintain domestic , Export sales first.
OLE Cat 
[ 123]
Great Wall User
User
[123
Enterprise
The end market continues to be good, from the long-term “user” Central “core concept. In the past year, Great Wall Cars face the transformation of the global automotive industry, continuously constantly change in organizational mechanisms, corporate culture, marketing innovation.
In the enterprise, the Great Wall Motor is based on “one car and one brand a company”, constantlyNew organization mechanism, accelerate digital transformation, make models and brands become “entrepreneurial companies”. At the same time, Great Wall Cars In the industry’s first enterprise digital center and product digital center, the first “three wisdom integration” research concept, build the user and product double-wheel drive mode, and the automotive industry DOCK hardware ecological model, which is designed to provide users with full life cycle. Management and service system. 
In 2020, Great Wall Motors also ushered in the company’s mission vision and core values comprehensive rejuvenation, release “greenness tide play”, 智 信 创变 sharing, progressively A new corporate culture of a little bit. At the same time, Great Wall Motors implemented the “round value president” model and internal title “to total year” and accelerated the implementation of the role mechanism, improve the assessment and evaluation mechanism, so that the operation efficiency and quality of the company have improved.
Great Wall Motor Positive
Opened
New Marketing Position [ 123] In the innovation marketing level, Great Wall Motors make full use of Internet, marketing networks and service systems, online, offline channels, and carry out zero contact plans, cloud group purchase, live broadcast, etc. The results. In addition, Great Wall Motors and users have strong links, carrying the product nitations to users, built a number of explosive models such as Havaldog, Tank 300, and Era Cat family. At the same time, Great Wall Motors also build more intimate user relationships by working with large IP cooperation, cross-boundary outlines. Forward technology acceleration Globalization system
Faced with industry change, Great Wall Automobile accelerated frontier technology and innovative products import. In the past year, the Great Wall Motor has released the three-generation technology brands of “lemon”, “tank”, “coffee intelligence”, and completely developed new generation of powertifications for the next decade. Under the new platform, the birth of “Lemon Mixed DHT” broke the technical monopoly of the joint venture brand, providing a new solution for the Great Wall car in the field of mix. The big trend for intelligent and network linkage, Great Wall Auto “Cafe Driving”Born, “Cafe 331 Strategy” sword refers to China’s smart driving leader, at present, Great Wall Motors have more than 45% of the models to carry L2-level intelligent driving technology.
Great Wall Motor 
obtained
Thailand
Luo Yong
In the blessing of forward-looking technology, Great Wall cars formed a more solid globalization system in 2020. In China, Great Wall Auto Hubei Jingmen Whole Motor Production Base Project Signing, Taizhou Smart Factory put into production and beam automobile factory have been piled into construction. Overseas, Great Wall car successively signed the Indian Tarial Gang factory acquisition agreement, and officially won the ownership of Thailand Luo Yong factory, with intelligent manufacturing capacity to further consolidate the global development basis. 
Great Wall Motor in Russian product matrix
At the same time, the Great Wall car continues Deep tillage industry chain. In 2020, the Great Wall Auto Russian Tula Factory was officially signed in Russian Special Investment Contract (SPIC), and launched the Great Wall Auto Russian Engine Factory Project, which greatly improved the competitiveness of Great Wall cars in the Russian market.
1000 10,000 Whole line Ceremony
At the beginning of this year, Great Wall cars ushered in the milestone of 10 million vehicles, standing in a new starting point of 10 million, Great Wall Motors will borrow From new platforms, new technologies, new products, more active participation in global competition, on the stage of globalization, show the charm of Chinese brands.