In the past 2020, China’s auto market experienced unprecedented huge challenges. The Volkswagen as the largest brand in China’s auto industry, its performance is often the epitome of China’s automotive industry. These two days, the popular 2020 performance data was released, and the Bao master came to talk about the 2020 public and their Chinese plan in 2021 and the next few years.
The master of Bao must mention that the mass China has responded to the performance of the new forces, this is the Bao Car Studio in advance. Question on written interview questions, their answer, let Bao master feel: the public is the public, China’s car market is not white. It doesn’t blow here, I only hope to provide some information for your reference.
The epidemic has harvested a lot of enormous
Due to the hit of the epidemic, China Auto Market has fallen to 20,000 vehicles, which is about 6 percentage by about 6% year-on-year. Among them, the mass production brand is most serious, down 8.9% year-on-year, and the high-end market has excellent performance, a year-on-year increase of 10.6 percent. The new energy auto market has also been actively growing, with a total sales volume of 1.15 million, a year-on-year increase of 7.4%. 
Compared with the market, the public’s annual delivery volume still reaches 3.85 million, the market share is 19.3%, continue to remain in China. The highest share brand, but compared to 4.23 million in 2019, 9.1 percentage.
However, in danger, in such a special period, the public is implementing a series of changes. The first is the sharpness of the Internet. Since February 2020, the public provides dealers with more than ten online live broadcast training courses, covering 90% or more dealers’ networks. After a large number of training, the live broadcast of the dealer’s exhibition hall is as high as about 230,000, covering more than 160 million people. The growth of online business has laid the foundation for the second quarter of the group’s business. Second, the public car finance (China) Co., Ltd. is about 75%The same is signed by online mode, and about 50% of customers have selected online applications.
At the same time, whether it is a mass brand or Audi, it is in the construction and use of APP. The brand models listed last year include the new magotan, the eighth generation golf, and the new CC have begun to apply “the experts” App control, and FAW-Volkswagen and SAIC publicly launched the blend of car purchase, insurance, information, and Super app for shopping and other content. And the Audi brand is also undergoing such terminal software. It is reported that the app will also include service content such as vehicle charging. 
The evolution of the country is the optimization of the organizational architecture, and the attack of the equity level. Volkswagen China has gained most equity and management rights of 2 production enterprises last year. It has increased the Jianghuai Volkswagen Shares to 75%, and the Jianghuai Volkswagen is named “Volkswagen (Anhui) Co., Ltd.”. At this point, Volkswagen has increased to three joint ventures in China to form three-legged. According to the public’s response, by 2023, the first model of Volkswagen (Anhui) will also be introduced, and this company will also have a MEB pure electric platform like a FAW-Volkswagen.
Another harvest of the public is that the FAW Group will jointly establish a joint venture company in Changchun, and the Audi accounting 60%, FAW accounting for 40%. This company will gather to produce an Audi pure electric vehicle type based on the Audi PPE Electricization Platform. PPE is a pure electric platform for high-end brands of Volkswagen Group, in terms of manufacturing process, intelligent degree, and meb is not symainable. The joint venture company agreement is reached, which has undoubtedly helped the public to achieve the effects of a three-grade carving in China. On the one hand, there is a problem of the imbalance in the front of the Audi brand at the Audi brand, on the one hand, solved the issue of Audi in the FAW-Volkswagen frame, and the amount of equity is relatively low and the source is insufficient. FAW took the PPE platform for future, this hand balanced way can be played!
If viewed from another perspective, the public is completely layout of the new energy product line this year. Not only Meb three shots are uniform, but PPE is also planned to be horses. This will then look at the public this year to enter the country’s high school, and the 26% shares are not unexpected, because the public is the massive battery demand!
So, although 2020 is not a year in the public, it is indeed a lot of effort, and it is a rich foundation for the future. year. Optimized team lineup, eliminating internal 龃龉, preparing high quality resources. Next, it is the rhythm of the unique.
25 new cars into Hua pure electric contribution to the half-Wilong Jiangshan
Review 2020, the Brand of the Volkswagen Group launched more than 20 new models, 7 of which is electric models, 10 SUV Model. Despite LaVida, Bora and Sagitar still maintain the leading position of the A-class sedan segment market, and the new models such as exploration Yue and Tunyue have quickly become the leader in the A-level SUV market. The Volkswagen Group has been actively promoting the SUV offensive has emerged, and the SUV model has become an important pillar of the Popular Group’s product portfolio. In 2020, the Volkswagen’s SUV market share increased by 1.1%, and the delivery volume increased by 5.2 percentage. In the Chinese product lineup, the number of SUV models has increased to 35.6%, and there are currently 40 models available. 
The highlight of the Mass Group is definitely a high-end car segment. Among them, Audi’s domestic model sales rank first in a luxury car market. Audi, Porsche and Bentley brand have increased by 5.4% year-on-year, 2.6 percent and 48.5 percent.
The new energy model is the fastest growing market in 2020. Including the 7 models of the new listing. At present, the Group’s new energy models have increased to 22, and the delivery of new energy vehicles increased by 45% year-on-year, and the mass group increased by 1.7 percentage in the new energy vehicle market. And this is not included inThe public announced at the end of the year. Id.4 has produced offline from Foshan and Anting Meb Plant from October last year, equipped with a new APP 310 motor produced by Volkswagen Tianjin automatic transmission plant. At the beginning of 2021, ID.4 will begin to deliver to consumers. And this year, the public will continue to introduce three ID models, according to the information mastered by the BAO master, it should be ID.3, ID.6 and id.6 x.
Of course, this is only a small part of the 2021 new car plan. The group will launch 25 new models this year, including 13 New energy models, where Audi brand will launch six new energy models. By the end of this year, the Group’s product portfolio in China will consist of 53 SUV models and 33 new energy models.
To 2025, the Volkswagen Group will have 15 MEB platform models to achieve localized production, at which time, the Group is in China’s products In combination, the electric motor model will account for 35%. Volkswagen is expected to be delivered from about 1.5 million new energy vehicles every year from 2025. 
The domestic model of Audi brand also increased to 12, and Audi in the new year will significantly increase the proportion of sports models, to 2022. The number of sports models is nearly 20. The first product listing of the Audi PPE platform will be 2024.
With the supporting, charging service is also a project that the public is actively deploying. Its joint venture company has 40 super charging stations in Beijing, Chengdu and Shenzhen. At present, Kai Mes have been laid out of 255 chargers, including 3,600 charging points. By the end of 2021, Kai Mes will cover 19 key cities in China. In addition, more than 2,100 dealers under the Volkswagen brand, Audi and Porsche have already installed more than 8,000 charging piles.
Face to the new forces challenge the public’s response is worth playing
[123Although the results are bright, the public is not the “most exciting” in the public’s eyes, the new power of the car, the stock price of the car, a pre-sale information is getting fascinating, the scene is not lively! Previously, the BAO car studio has specially trusticed questions. How will the public will face the attack of new power? The reply from Dr. Feng Shan, China.
In its view, the current new forces brand can be divided into ordinary brands and high-end brands from the market positioning, and the current two Volkswagen have instructional array, there is a PPE platform, there is a MEB platform, there is Audi, there is ID. So the public should have a good response.
However, in its view, new energy vehicles are still in the primary stage. If you want to further promote the development of the new energy car market, you need to make the cake be bigger. “What we have to do now is to turn new energy to a way to be favored by consumers, rather than busy to overcome our competitors. We have to work with competitors to make new energy travel into one New normal. Our competitors and startup have made a lot of efforts in the development and design of new energy models. “Feng Shan said.
This point of view, the BAO master recognizes that these new forces are competitive, and they are giving a fresh blood in the industry. They are hardware, for hardware Software, for users, contribute new concepts for services, and has been widely recognized by the market. These innovations are all challenged the status of the rivers and lakes of traditional enterprises, and they are also in the “helping” traditional enterprises to go out of the shackles, and achieve transformation from a new perspective. Moreover, the core of the future smart car will be based on battery, integration, ecology, in these areas, no matter how traditional cars or new forces, no one can control, so many open mentality More than some broad mind, for the public, it is worthwhile. It’s just a little idea of the Bao master. This time, Feng Shan said, is it possible to make more possibilities? Well, the future is available. 