In August 2018, Chery has launched the first SUV – 途X70, telling, I didn’t pay attention to this car at the time, I feel that it is also a flower. However, with the core advantage of “high, big, more, good”, directly hit the big family travel pain, quickly open the market, listed, the results of the first month of 7777, then there has been a month, sales in December It reached 13,646, relaxed and 10,000, which accumulated 40,000 + sales in only 4 months, and became the highest sales in domestic cars, the fastest growing model.
This speed makes more and more consumers recognize Chery, Sales growth requires a strong guarantee of human product, and there is also a powerful marketing network layout. Therefore, from September to December 2018, the 4 months of time Chery complete 1398 sales network layout, 1000 sets The service network has laid the foundation for the surprising data reaching 13,8032 vehicles in 2019.
While 2019 did not completed 150,000 sales targets established in the early years, But nearly 140,000 results are also very good, which has skyrocketed 245 percentage in 2018. In 2019, Chery has brought new generation of new generations to consumers X70, X70S, X70S-EV, X70 Coupe, X90 and X95 and other hot models, which is sluggish in 2019.The car market is injecting fresh vitality.
Among them, the accumulated sales of the X70 series exceed 120,000 in 2019. The time, X90, and the Xi Tu X95 is also very good, and it has not been around 2,000. Perhaps 2,000 sales scores are not eye-catching, but the entire medium-sized SUV market, China’s brand launched SUV can reach 2000 monthly sales, which has been very successful.
In fact, in 2019, there is a chance to exceed 150,000 vehicles. Due to the production capacity of the 200- November, and the five-day exchange models from 4-6 months, the terminal delivery has been affected. If there is no production capacity, sales reaches 150,000 is no problem. Fortunately, Qi Rui is solved in November that year, so the 2020 goal is set to 200,000.
It is planned to change, and the domestic auto market is affected by new crown pneumonia in the first half of 2020. The whole is cold. Chery is timely adjustment target to reduce the dealer and provide a variety of support policies. Actively adjust the product strategy, launched a new generation X70PLUS, a new generation of X90 such a strong market competitive product to meet the actual travel needs of users, stimulating sales growth, ultimately achieving the year sales 9, last year’s accumulated sales 126595, although the results were not as good as 2019, the thick-dissipated Chery Tiantu sold 2,6608 units last year, achieving a year-on-year increase of 32.99 percentage and the increase of 29.75% from the previous year, refreshing Chery Ji Tutuan single-month sales record.
In this way, Chery is a cumulative sales volume has exceeded 300,000 +, becoming ChinaThe brand is the first brand of 300,000 sales in such a short period of time, created the new speed of China’s new SUV brand sales growth.
What are the causes of such a good results in this turmoil?
The first, brand level, since the release of the product sequence in 2018, Ji Tuan established and focused on “travel +” segment, high The core DNA, the color, large space, smarter, and quality product, gradually, gradually won the consistent praise of the user and the same level of customer reputation.
Second, product level, long X70, X70S, X70S-EV, X70 The launch of COUPE, X90 and X95 models is to inject fresh vitality in the current sluggish car market. Like the Xi Tu X70, with excellent quality, Zeng Rongdeng China’s medium-sized SUV first, “manufacturer’s guidance price of 150,000” level first achievements.
Third, “Travel +” level, Jet Tour and Ctrip, Fangte, Tuning and the national provinces of the country, the tourist attractions have been reached, carrying automotive services, tourism industries, and catering, entertainment, hotels, etc. Rights system. At present, it has achieved company-level rights and interests with strategic cooperation between Fangte, Ctrip, Tunha, Griega, and Rookie Tour, Zhejiang Fuchun River and other cooperation to realize the rights and interests of the battle area; interact with the interaction between tourist attractions such as Ye Tongli.
At the same time, the digital marketing department was established in Quitie, in 2020. This department is integrated. “Travel +” customer service, etc.Some people, including interaction with users, through large data operations, overall to meet the needs of users, and use the user to travel more convenient and more convenient.
Fourth, service level, due to the current scale of the integration network built 401 First-level wisdom 4S shop, 1800 network layout, six channel mode diversified layout terminal, realize the land city coverage rate of 91.4%, 50 km to buy a car, and the car is constantly consolidated. At the same time, Chery is the starting point of the actual vehicle demand, bringing 3 free medical examination every year, offline 50 km, more service, 365-day road rescue.
5 , The marketing level, the Tiantu created the user experience activities such as “Calling in the new car”, “24-hour free trial new car”, will be implemented in the practice of users. Understanding, Jie has successfully held three Jane Fan Culture Festival, 674, Jiefang Banquet, 737 self-driving tour, 79 ecological circle experience activities, continuously enriching “travel +” ecotropic circle content, zero-distance contact With communication, let users understand Chery, strengthen the user’s experience, participate in sense, and feel.
Future Chery Tiantu black horse speed will travel, the birth of the birth The product plan is 4 SUV (x60, x70 / s, x90, x95), 3 MPV (V60, V70, V90) and synchronous number of new energy models, currently only x70 series, X90, X95 launched the market, next MPV came to our side to complete the “4 + 3 + N” product line.
For the automotive industry, 2018-2020 perhaps “the worst era”; but in Tianti, this is 300,000 in the 28 months. The results have done “the best yourself”. It is worth mentioning that more than 10% of users in 300,000 users participated in the product development. It is the Chinese SUV brand that users participate in the product improvement. At the same time, the introduction rate has risen from 10% to 30%. Located in China’s brand first. In the future, Jie is accelerating forward, all the way.
three years, Chery Tiantu “Travel +” The strategic positioning is initially achieved, and it is an important force for the Chery Holding Group. In 2021, Quitu will continue to deeply “travel +” segment, improve the “travel +” ecotry circle experience, focus more “travel +” land and advance to the digital service to bring users more Many surprise experiences. I believe that Chery will also launch more excellent products to consolidate the leadership of the market.