“In 2004, I entered the automotive industry, I have been more than 16 years. I haven’t seen any brand before Dongfeng Peugeot. I have to present ‘five heart guards’. The five major sections of the customer’s car full life cycle through “buying a car is safe, the car is safe, the service intimate, the car is happy, all the way” five major sections cover the full life cycle of customers, this action land, gave us a great confidence, It also brings us a clear change in the ground. “Dongfeng Peugeot Hean Shenyuan 4S Store General Manager Yang Yongwei said.
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And in fact, everything is just like the general manager of Yang Yongwei, even if it is only one on January 26 Ordinary working days afternoon, but this Dongfeng Peugeot 4S store came and went to travel. There are still more than a dozen. In particular, the after-sales service department, the car is still full of a vehicle that looks busy in the entire store and is in order.
According to Dongfeng Peugeot Henan Shenyuan 4S store sales manager Only two months, the store sold 270% of 50% discount maintenance packages, and the 20-hour road rescue service is provided with 24-hour road. At the same time, the first Dongfeng Peugeot car owners have returned to 376 more than 6 years. shop. Of course, in addition to after-sales, the sales link has also improved significantly. Not only the volume line has risen, but the customer enter the store has also doubled.
The 2020 Shenlong Automobile Culture Festival from the Shu City of October last year. At the event, the Shenlong Motor issued the “five-hearted guardian action” in the industry. Since then, the Dongfeng Peugeot is further accelerated.The footsteps of returning to the contest.
Self-plastic, “five heart guard” is brand enforcement
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As mentioned by Yang Yongwei, the “five heart guards” is indeed unprecedented. After this, it is actually a determination to see the Self-remnant of Dongfeng Peugeot and even the whole Shenlong.
2020, for the automotive industry, it is full A year of strikes. For Dongfeng Peugeot, it is equally difficult. And what is the “consumption upgrade” that is now as “consumption upgrade”? What is the foundation of leading the consumption upgrade? Each business car company is fighting for “customer experience”. The answer given by Dongfeng Peugeot is: In addition to doing the product itself, the upgrade must be the “experience” of consumers.
Take “five heart guards”, where the car is rest assured, the car is relieved, the service is intimate, the car is happy and all the way, carefully study These policies are not difficult to find that these are not centered on customer interests.
, such as “buy a car rest assured”, Dongfeng Peugeot launched “7MIDDOT; 1MIDDOT; 5” three service policies. The so-called “7MIDDOT; 1MIDDOT; 5” means that consumers can have no loss to return in seven days due to product quality problems, for new models for sale within 1 year, new cars can enjoy 5 years / 150,000 kilometers of vehicle warranty. These contents have exceeded the national car “three guarantees”, and it is also the first river in the industry.
Not only that, in the “use of the car peace” level, Dongfeng Peugeot alsoThe owner launched 5 times, 5 years and 9 maintenance package services, and the user is equivalent to discounting. In rescue services, it is also a promise that customers are in the same city half an hour, and the country has 2 hours in the country.
In addition to the new owners and lubber affordable, Dongfeng Peugeot is also a welfare for “old lion powder”. In terms of “Turn-in-Tax”, Dongfeng Peugeot will adjust the old car replacement subsidy to high standards of 15,000 yuan, which is also very rare in the industry. And in “service intimate”, it has created a routine maintenance for 2 hours, timeout free, 2 hours in the country, timeout free, vehicle replacement of old pieces, no display to customers. Even more than 6 years old Peugeot car owners, Dongfeng Peugeot also did not forget. In “all the way”, as long as more than 6 years, the first Peugeot car owner returns, and Dongfeng Peugeot brand will give free maintenance once.
There is no doubt that these services are guaranteed, almost all refreshed The new standard of the industry. Why choose to force in the “service guarantee”, on the one hand, from the confidence of Dongfeng Peugeot’s quality of products and services, on the other hand, it can also be seen that Dongfeng Peugeot is fully comprehensive, accelerates its improvement improvement. In Dongfeng Peugeot, the maximum satisfaction needs to meet the needs of our customers, and you can solve it.
continuous, confidence and trust acceleration regression
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The so-called “peeking in the peak”. In the case of car companies, whether there is a benign development, the status of the terminal dealer is the best portrayal. Today, the implementation of the “Five Heart Guardian Action” has been more than 3 months. Through this probe Dongfeng Peugeot Henan Shenyuan 4S shop, it is more important to see the “five-hearted guards” brings a huge impact on the leading dealers and change. In other words, the overall state of the distributor is actually more reshaped by the whole Dongfeng Peugeot Brand.miniature. 
“On October 24, 2020, after the end of Shenlong Automobile Culture Festival, sales of our store can say that the effect of immediate appearance”, Dongfeng Peugeot Henan God Sales Manager Summer Manager. Previously, a customer who had to see Dongfeng Peugeot 4008 was coming, but the reason why there was no transaction was because the card was on the amount of replacement subsidies. On the second day of the “Five-Heart Guardian Action” policy, the customer has contracted the sales consultant in the morning, and confirmed that the replacement subsidy is raised, and the store will pay the car on the same day. Take it.
is also due to “five heart guards “The release, since the fourth quarter of last year, Dongfeng Peugeot Henan Shenyuan 4S shop has achieved significant improvement. Q4 sales have increased nearly 5 times compared to the first few quarters, and customers in the exhibition hall are also increased from 1-2 batches to 8-10 batches.
The reason why the single store sales is significantly improved, naturally Do not open “five heart guards”, especially “7MIDDOT; 1MIDDOT; 5”. In the “7-day returned car” “new car 1 year protection” “new car 5 years worry-free” these three heavy promises, it is indeed possible to cancel the persistent worries of consumers.
At the same time, it is targeted for the after-sales and old customers. Dongfeng Peugeot also powerfully fed powder, took out the value-added replacement plan of 15,000 yuan, and also gave a free maintenance service for the next six years of the next six years. “Free to give maintenance for 6 years, it is indeed a big hand into investment, and it is true gold and silver, and there is no other brand with this courage.” Yang Yongwei said.
Not only that, there is a very good job in “Route Relief”, that is, 24-hour rescue for 2 hours. Looking at the car, almost all brands have rescue services. The Dongfeng Peugeot will refine its half-hour in the same city, and 2 hours a country.
Talk to 24 hours rescue, Dongfeng Peugeot Henan Shenyuan After the sale of the 4S store, the manager told me a real case. At 11 o’clock in the evening of October 2020, the store received a rescue mission. A Dongfeng Peugeot 308 Car Mr. Wang has a traffic accident in Shangzhong District, Zhengzhou City. Because the accident is more serious, the customer’s vehicle has not been able to travel. When receiving the rescue emergency application, I rushed to the scene. In addition to actively helping the customer to deal with the accident, I didn’t choose to let customers handle the whole process, but I didn’t choose to let customers handle it. Send a safe home safe, then dragging the accident vehicle to the store. According to Li Manager, although returning to the store is the early morning, the customer has given a very high evaluation because of the rapid response of the dealer and sincere and thoughtful service.
Once upon time, mentioned brand and 4S shop, most consumers reported the attitude of 嗤. For the reason, in addition to management of omissions, more is the lack of linkage between the vehicle enterprises and the purchased car users. The rapid landing of this Dongfeng Peugeot “Five-Heart Guardian Action” has both attracted a large number of potential customers, and feedback the old owners who have supported Dongfeng Peugeot.
from point-in-plane, dealer’s car Sell, Dongfeng Peugeot brand sales must also go up. From the fourth quarter of last year, Dongfeng Peugeot took out a good transcript. Since September last year, Dongfeng Peugeot has achieved two growth rates for five consecutive months. In December of the year, it achieved the first year-on-year growth of 34.2 percentage since its 30 months.
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Further, according to the latest sales data, Dongfeng Peugeot in January 2021 Brand sales increased by 107.7 percentage, increased by 15.5 percentage, especially the Dongfeng Peugeot 4008, 508L model, which is the backbone, and sales are always steadily improved.
In order to win the chase, Dongfeng Peugeot brand will also be in 2021 In the first half of the year, a new 4008/5008 model is launched, in terms of power assembly, interconnection technology equipment, practical configuration, etc., new 4008/5008 will usher in a comprehensive upgrade. At the same time, Dongfeng Peugeot will send “welfare” for all domestic consumers in the upcoming anniversary, opening the “New Year’s Eve, New Year” marketing interactive activities, and the majority of lion powder can be online Channels, uninterrupted, enjoying the thick-ended thoughtful service from Dongfeng Peugeot. All of this not only indicates that Dongfeng Peugeot will have a good wish to live in the lunar calendar, but also further indicate that Dongfeng Peugeot this lion is accelerating.
Undoubtedly, in order to reshape the brand image, Dongfeng Peugeot and even the whole Shenlong car has a big price. But objectively, if you want to re-let your dealer, consumers have registered trust and confidence in brands. It is necessary for this strong force. Today, in the “service” has been more and more consumers value. The newly developed Dongfeng Peugeot, while doing the product, truly achieved customer needs, interest is centered. There is such a belief and action as a support, I think the Dongfeng Peugeot accelerated regression, which is ready to stay. 