When the year, it is a trend to become a general trend. Is it a wealth password?
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is Ah! There is always a young man, because of this, the direction in which you light is always worthy of a place in the product plan, which is not a secret in the current car industry, and most products are focused on young, or to young transformation But it is really possible to make a piece of young people, but only a few like Haval.
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unimaginable, “Biological Encyclopedia” name of Internet companies Traditional enterprises that extend such a car from the Great Wall, you must know that most traditional enterprise management may not be a narrow, from this angle, Great Wall enabled big dog, good cat, tank, first love … etc. And traditional combination mode ( Letters + numbers) The name named model is “out”.
However, the way this so-called “out” is just a “routine” of the Great Wall: This is the user’s habit of the Great Wall deep research target group After that, there is a “premeditated” marketing strategy – grab the young consumers’ hunting mentality, and use the car name “out”, occupy the topic, and then retain “eat melon people” with the product highlight. From the sales performance of the Great Wall officially released, it is very good to operate under this marketing logic, including Haval in the first love, and its self-sale has always had a quite high market thermal.
And when we look through the nature, this set of marketing logic, the name is just Haval’s first love to keep market thermal appearance, the role behind it, or has to return to the product itself – Havalfish “Out” in a young man, causing a hot discussion, but truly let him keep “eat melon people”, it is the characteristics of their young people’s thinking.
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Is it aweed? 
Well-known Management Consulting firm McKinsea has published a message in 2018 A young generation of survey articles, mention in this paper, the key to the young people, do not bundle them with a stereotype. This casual population attitude has been responded by Haval.
This casual group attitude carries the young generation of reluctance – hate the casual definition, and even better choice can stay. Havalfish selection in the color color of the body, there is a considerable choice for young people, providing blackboard black, scarf red, chalk white, sky blue, pencil gray and playground green 6 kinds of body color for choice, all want to be ” Beauty “pink.
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“Letter” that is not based on the frame frame, the defined “letter”, is also the first HavalLooking forward, belonging: Havalfish is equipped with a nebula panoramic window for young people, letting explore the vision and imagination space, this, Havalfear and young people think of a piece.
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Search, or different? This seemingly difficult problem, but it seems to have a “standard answer” in the young generation circle, which is said to be a rebellious mind in “Praise. For them, the car is one of the postcards that demonstrates personality.
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Havalfish in the design level of the design, responded to the visual needs of young people, the tears of the emotion, the corner of the tales, etc. Elements, are in the “SUV on this low-key” SAY NO, and this rebel spirit will be the “catalyst” of Havalda and young generations, and they will eventually resonate.
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Is it a good feeling?
As we say in front, the next young generation is self-recognition A very flowive generation, it can be described as “identity tourism”, however, the technology is deemed to be a time faith, but it can be seen as a collection of self-recognition – growing in the Internet environment, giving them enthusiastic to hug fresh natureAnd this kind of nature is respected by Haval.
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Technology is the core temptation of the young generation lies in freshness. This is precisely the first love at the intelligent technology configuration. It can give them – Havalfish price is only It is 7.89-11.29 million yuan, but it is not emerging in the intelligent technology configuration level. It is equipped with emotional identification system, face recognition + sound line ID unlock, scenario intelligence system, achievement system, and 64-color atmosphere light + entertainment system, etc. Technology.
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Another emotional governed, this spare no effort, like one of the interpretations of the car name of “first love”. On the other hand, Havalda is not only immersed in the configured stack, but is a cold feeling that is imparted by emotions, temperature “melting” technology, at this point, what is the intelligent technology configuration we mentioned earlier? ?
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We may wish to exemplify the scenario intelligence system equipped with Haval, which can actively push switch window / air conditioning according to different temperature / road conditions / time / driving habits. Seat ventilation heating and other information, and can analyze the car data, to determine whether the owner is overtime, and take the initiative to push overtime care reminder for the owner after the end of overtime. This kind of humanized and human emotions displayed in emotions, temperature-related people / cars / lives, it is difficult to trigger a common feelings.
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Is it in style?
refuses to be tagged, but in fact, the young generation is common The feature makes us hard to define them in a labeling way, trying to understand them, and communication is often two-way, both parties are hoped, this may be the contradictory body of young people. But the contradictions they have left do not stop there, “Buddha” and “ignition” can “coexist” in their physical fitness, but Haval is receiving.
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Even with some self-deprecating, it is also a established fact, but the young generation is also a established fact, do not forget to drink gold and silver flowers when you eat hot pot, winter dress is not Forget the knee … This kind of “cherish life, everyone is responsible” is gradually become a consensus of the young generation, and Haval’s first love is clearly aware of the responsibility of the young generation “gold medal”.
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Healthy level, Harvard first love has built a health cockpit with vehicle air purifier, negative ion generator, and N95 filter, to ensure air quality is a power point, protect driving Take people ‘s physical and mental health. The security level, Havalfish is equipped with full scene L2-level automatic driving, integrated 360DEG; automatic parking, full speedCruise, collision warning, pedestrian safety assist, lane cure, parallel auxiliary, etc., by reducing the driver’s workload, the driver has brought a more comfortable driving experience.
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With the phenomenon of young generation “health”, it has formed strong contrast that they have a very high enthusiasm for seeking “stimulation”, and the real life “strong” is anxious, numb Always need to escape in the process of seeking stimuli, Haval loves to provide them with a ventilation window – Havaldo provides a 1.5T + 7-speed wet dual-clutch gearbox, which is undoubtedly absolute strength.
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Further, in the empowerment of the “lemon” modular platform, Haval’s first love, the performance and lightweight, and realizes fuel economy and driving. “Two blossoms”, power line sexy, fuel economy, suspension of the extension, and steering in the multiplication performance, the strength of the fuel economy, the driction of the suspension have left a deep impression.
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Write in the last
[ 123] Personality, faith, and Buddha and burning … are all characteristics of the next generation of young people. The marketing means of Haval love and the car thinking, just concentrated the car’s appeal and personality gene, because Haval’s first product kernel is also young, soOnce the two meet, they will naturally attract each other.
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From this perspective, Haval’s first love is not only very attractive, more accurate in line with its model positioning: what it is conveyed, it can meet the young first purchase The choice of car, let the young people buy a car for the first time, there is a feeling of falling in love with “first love”, which is the first choice for “the first car of young people”.