Kia car held “CEO investor day” in September. On this day, Kia Motors announced the three core business, detailed strategy of the “S plan” to shareholders, analysts and credit rating agencies, detailed strategies, and multi-long financial and investment objectives.
The Medium-long Strategy “S Plan” was released last year, including expanding brand innovation and profitability by steering electric vehicle business systems and providing environmentally friendly travel solutions.
To this end, the Kia car starts using a new brand LOGO from 2021, changing in all areas of automotive design and business model. First, it plans to sell 1.6 million environmentally friendly cars in 2030, and increase the proportion of environmental protection cars to 40% of the total sales. In terms of electric vehicles, Kia announced that it is the goal of global electric vehicles, and plans to have more than 880,000 in 2030.
The Kia Motor will start from this year’s “CV” series, and carefully strengthen its electric vehicle lineup. Exclusive motor vehicle CV plans to be released worldwide in March.
According to the Kia car, the CV model has the following characteristics: a driving distance of 500 kilometers or longer at a time, charging for 4 minutes to drive 100 kilometers of mileage, and 3 seconds 0-100 Km / h acceleration. South Korea is scheduled to be officially released in July.
In order to accelerate the transition to electrification, the Kia Automobile Plan has formed 7 new pure electric cars in 2026, which is one in advance than the previous plan. In the year, there is a complete lineup of 4 derived electric cars.
In the B2G mobile business sector associated with the environmental policy, it will introduce an electric car subscription and sharing service. In addition, based on the ordering service plan of the ordering service plan in South Korea, Kia Flex’s operational experience, the ordering service plan Kiasubscription will be launched in the European market this year.
In the field of automatic driving, hydrogen energy technology and urban aviation traffic (UAM), we will continue to develop technology and accumulate relevant capabilities. The Kia Motor Program has achieved a total investment of 29 trillion won by 2025. It is not intended to reduce investment in the existing business, but plan to invest more than 10 trillion won in the future business sector by enhancing the competitiveness of core future technology such as unmanned, hydrogen and UAM.
At the same time, the Kia Motor announced the goal of selling 2.92 million vehicles in the global market this year, an increase of 12% over the previous year, the global market The share reached 3.7%.
This year, the plan of the Kia car was introduced in the first quarter, and then the improved model of K3 was introduced. In the second quarter, a new lion run is launched, which is a domestic KX5. And K9 models. In the third quarter, CV pure electric cars, as well as a very best-selling CEED in the European market.
Song Hao, president of the car, said: “We announce that this year is a court The first year, the new logo, new design and new mission are applying, “and” now, we will establish our own brand, in addition to manufacturing and selling cars, also provide innovative travel experience.
[123 ] 