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Great Wall Motor issued Thai market strategy to focus user voice creation new experience

On February 9, Great Wall Auto “Greetings from the future” World of New Energy “Online Live Conference held in Thailand, officially launched a GWM brand for the Thai market, and brings a third of the Thai people expected. Muver H6 and Euli Cats two models. At the same time, Great Wall Motors released the core strategy of Thailand: focusing on users’ sound; continuously creates new user experience; committing to become new energy vehicle leaders, will launch nine models mainly based on electric vehicles in three years. In the future, Great Wall Motors will create new consumer experiences in many aspects, helping Thailand and Southeast Asian electric vehicle industry development.

Great Wall Motor released GWM brand in Thailand

Conference The form of the story, the audiovisual effect of science fiction, taught the Thai people to travel a new world picture that Great Wall will bring. Zhang Jiaming and Vice President, Vice President of Great Wall, Zhang Jiaming and Vice President, Vice President, as well as Narongsritarayon, general manager of Great Wall Auto Thailand Marketing attended the event. Mr. Thailand, Mr. Supattanapongpunmeechaow, Mr. Suriyajungrungreangkit, Thailand, Mr. Suriyajungrungreangkit, Ms. Duangjaiasawachintachit, Secretary-General of the Thailand Investment Commission (BOI), etc. Thai political should also witness the release of GWM brand.

Zhang Jiaming, Vice President and ASEAN Regional President and ASEAN

Zhang Jiaming said: “This is a smart world that can touch technology – Today, we are not only developing, producing and delivering the best cars, but also working hard to work hard, and promote the subversive innovation of the new travel era. I I believe our technology has huge energy and is full of temperature. “

GWM brand officially launched 9 models

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On the eve of the Chinese Lunar New Year, through a super valueful live broadcast method, GWM brand officially met with Thai people, announced the first to import the third generation Havi H6 and Ou La good Havi H6 and Ou La will be taken to import the Thai consumer enthusiastic response. Two models of cats and plans to launch two models from Haval and Euler brand this year to meet the enthusiasm of Thai fans.

As the best-selling in China, it is also a very successful SUV product, the third generation Haval H6 episode advanced technology and innovation experience, accumulated sales have exceeded 3 million; The cat is the first pure electric car launched in Thailand in Thailand.

Great Wall Cars will take the lead in importing the third generation Haval H6 and Eule Cat

Adhering to the “user-centered” concept, Great Wall car officially issued the Thai market strategic goal. Narongsritarayon, General Manager, Great Wall, Thailand, said: “Great Wall Motors attaches great importance to the sound of Thai users, and surveys and collects consumers’ insights and sounds, tailorbing our R & D and production plans to meet Thailand consumers. Different needs, thus forming our core business strategy. “

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GWM brand released live

Dedicated to become new energy vehicle leaders – according to the “9IN3” program, Great Wall Motors will launch 9 different models to Thailand within 3 years . Under the leading cleaning technology strength of the Great Wall Automobile industry, these new models will be mainly used by electric vehicles, redefine the driving pleasure and cost performance of future travel, and GWM brands will also be committed to become new energy vehicle leaders, injecting Thailand New vitality, and development of sustainable ecosystems for achieving a better worldmake a contribution.

GWM brand will launch 9 models to Thailand within 3 years

[ 123] Focusing User Sound – Since entering the Thai market, Great Wall cars attach great importance to Thai consumers. In the future, the GWM brand will continue to focus the user’s voice, develop marketing methods and service operation strategies for consumers, ensuring that the best way to meet Thailand consumers in all aspects.

Focusing user sound

Create a new user experience – based on consumption Sound, Great Wall Motors will also reshape design thinking, bringing new user experience in the full life cycle of users, from product survey comparison, test drive, purchase decisions, financial services, auto delivery, after-sales service, to O2O (Underline) Establish brand customer relationship. Thailand is the first market for the implementation of this strategy for GWM brands, which will establish new benchmarks for customer satisfaction.

Create a new user experience

deep-cultivated Southeast Asian market Thailand Luo Yong factory this year In the first quarter, the GWM brand also introduced the leading technical strength and perfect global layout of Great Wall car to Thailand, showing Great Wall Motors to enter the Thai market. Consumers provide the sincerity and strength of high quality travel services.

Currently, Great Wall Motors have released three major technical brands of “lemon, tank, coffee intelligence”, and this is constantly creating, and strives to bring more excellence, more efficient, and more Rich, more diverted experience. It officially launched NMX-free battery products in 2020, and highlights the strength of Great Wall Cars in Clean Technology.

Great Wall Car Thailand Luoyong Factory Overlooking

Minhang Global Strategy, Great Wall The current sales network has been extended to more than 60 countries around the world, forming a global research, production, supply, sales, including “Seven Ten Lands” Global R & D System, including Thailand Luoyong Factory and 5 overseas KD plants “12 + 5” global production layout.

Great Wall Auto Globalization Layout

Get ownership of Thailand Luo Yong factory Fully reflects the determination of the Great Wall Auto Deep Pills Thailand and the Southeast Asian market. At present, the Thailand Luo Yong plant is in accordance with the Great Wall Global Intelligent Car Factory Standards, which will be officially put into production in the first quarter. By then, the plant will meet a variety of new energy vehicles, including hybrid vehicles (HEV), plug-in hybrid vehicles (PHEV) and pure electric vehicles (BEV), etc., fully fit the GWM brand Thailand strategy.

Great Wall Auto Thailand Luo Yong factory

This GWM brand is with Thailand The formal release of the market strategy is not only a key step in the Great Wall Motor to enter Thailand and the Southeast Asian market, but also an important measure in the Great Wall Motor Globalization Strategy. In the future, Great Wall Motors will continue to accelerate the global layout, providing the best product and services to meet consumer needs, and establishing an emotional link with more global users, achieving higher quality global development.

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