The medium and long-term development plan of Kia cars, the official is called “S Plan”. So this article, let’s talk about this S plan.
S plan, clarifying the three major development directions of Kia Motor, the first is to promote the transformation to electric vehicles, this is very understanding, all automakers are transforming new energy.
The second is to strengthen the business of personalized custom models, what is a personalized custom model? In fact, it can be easily understood soon, and the dripping to BYD has custom D1 net approxishes, which is similar to this service. But Kia may operate himself as an operator or cooperate with other companies, and include such as entering express transport vehicles.
The third is to expand mobile travel services, which is a new travel model such as webmark and sharing travel.
First we said the first, transform to the pure electric vehicle direction.
In the second half of 2020, modern Kia launched a pure electric car exclusive platform, which is the E-GMP platform.
In the second half of 2021, Kia will launch the electric model of the first E-GMP platform. In the future, this platform will be like the mass MEB platform, there will be more pure electric cars to launch. By 2026, the Kia program expanded the electric model to 11.
Among them, 7 dedicated electric vehicles are created with E-GMP platforms. 4 is a derivative model based on traditional fuel trass platform.
The new car based on the E-GMP platform will be “EV1” to “EV9”, the first product to be released, or name “EV5”. This car will take the lead in the release of South Korea and a large extent.
According to the long-term plan of Kia. In 2030, the goal of achieving an annual sales of pure electric vehicles, hybrid vehicles, plug-in hybrid vehicles, and the total sales volume of Ya Automotive. If the target is achieved, the sales of sub-pure electric vehicles in 2030 will reach 880,000.
Second, personalityChemically customized products.
Kia will launch the first personalized custom model (PBV) product in 2022, and the subprogramme is achieved by 2030 annual sales targets. This business is actually not easy.
So in Said, or rely on the modular platform to provide customized models to customers, which reduces costs. And Kia also works together to join in partners to develop different models in unmanned distribution and e-commerce fields to meet diverse needs. Just like BYD that BYD, BYD, to create a company such as a company. But even if you have a big company like a drop, it is less likely to order 1 million units from BYD. So Kia wants to achieve this goal, need to find more partners to promote this business model to the world.
The third is to move the travel service aspect
In the field of moving traffic service, Kia will make a business model for the global market. Innovation. In 2021, the individual shared car services launched in Madrid, Spain, will expand their business customers and individual customers.
“Kia Mobility”, which is unveiled in Italy and Russia, will be promoted to other regions of Europe. At the same time, Kia 2019 also launched a service of shared cars based on pure electric vehicles in South Korea.
Sharing travel is also a large investment in Kia, and does not necessarily immediately see the effective business. But in the Korean market has a good results.
For medium and long-term business objectives, the Kia Plan will be 3.8 million in 2025 medium-long sales goals. It is expected that the sales volume of environmentally friendly models in 2021 will reach 10%, and this proportion will increase to 22 percentage by 2025. Kia hopes to further enhance the profitability, SUV market share, expected to grow from 2020 to 65 percentage from 2020.
Investment, from 2020 to 2025, the total investment expenditure of Kia is expected to reachTo an annual investment scale of approximately RMB 169 billion, the RMB 29.1 billion is maintained.