Although 2020 is definitely a huge impact on the traditional auto industry, it is placed in the new energy field, especially if there is a new forces that have a rider burden, it is a very sweet day, take the most famous Wei. Come to the car, the stock price fell to 2 US dollars / shares last year, it is on the verge of retreat, and now there is now 700 billion US dollars, surpass Toyota, becoming the third car company in the world, just a year, 蔚 来The transformation is completed.
Not only that, but in 2021, the momentum of the propoyed growth did not slow down, and the first day of February announced early announcement. Last month, the new car delivered data, according to the announcement, January to deliver a new car for 7,225 units, a year-on-year increase of 352.1 percentage, has been refreshed for six months.
In the specific model, it is located in the medium-sized seven SUVs to pay 1,660 vehicles; medium SUV is free to deliver 2720 vehicles; people feel unexpected is the coupe who is not affected by Chinese The styling SUV is the highest in the three cars, reaching 2845 vehicles, and has become an emerging growth point of it.
It is worth mentioning that although it is an independent brand, the models of the model are high-end routes, and the price is basically maintained at 30. More than 10,000, even so, its sales are not affected, but in turn into the 12th place in the 2020 luxury brand model sales list, even higher than in Infiniti, songs, etc. We are familiar with our familiar luxury brands. Therefore, it is not difficult to see that it is the only high-end electric vehicle manufacturer in the country in China, which is definitely the first echelon. So can’t help but feel curious, how is it to succeed in a fiercely competitive new energy market?
Battery rental, power transmission service
Today’s new energy car is like electronic products, the update is very fast, especially Power batteries, the NEDC endless miles can be called 500km, but now, 500km is only entitled, and many more oil modifications can be done. Although it is not a price reduction promotion like Tesla, some extent, some “cut the leek” feel.
For this problem, it will launch the electricity separation business, so that it can be unique in the new energy field. Specifically, it is Separate with the battery, you can choose a vehicle to buy when you buy a car, or you can choose a model without a power battery, and then use the battery rental service to use, which is equivalent to the battery can be separately iterated. For example, it is well known that in the first generation of the ES8, it is difficult to use, and the NEDC’s life is more than 200 kilometers. It is even more miserable in the north to zero 9 degrees in the north, but it will release 150-degree solid batteries last month. It can make the old ES8 endless mileage reach 730km, which is the advantage of electricity separation. It is not necessary to worry about iterative problems, and there is no need to worry about battery loss, these costs are completely affordable.
In addition, the electric vehicle endurance problem, it will continue to over-digging the electric separation advantage, put forward the concept of power saving station, compared to charging the electricity needs It takes approaches for approaching for 1 hour, and it takes only 10 minutes to change the battery, and the efficiency is visible to the naked eye. In addition, in the last month of the Nio Day release meeting, it was announced that it announced that the second generation of power-saving power will be announced, but also accommodate 13 batteries, and the power exchange efficiency will be upgraded again.
The service of the industry benchmark
The servant of the awareness has been made to have a good thing, and even some people heard it. The first thing to talk is not their own products, but no more service. Nio House is different from traditional distributors for pre-sales and after-sales functions, but in this basis, it extends, including cultural space including studios, cafe, libraries, so that the owners have a good and comfortable AC space; Service worry-free 2.0, free 6 shifts per month, one-button power, etc., almost 99% more than the car environment, only the NIO application on the phone can be achieved one by one. From existing word of mouthIn the point of view, it is already a significant gap with other luxury brands.
Summary
Anything must be fruitful, it is impossible to produce, it is a survival crisis from the beginning of last year. Then, now, the opportunity is on the one hand, but more is that the team’s team is considering the user, the annual new car is released, and more and more complete power-saving business and the highly evaluated service system are all The secret of its success.