Although Mazda belongs to the Japanese car Enterprise, but it has never expected that the domestic market performance is not expected. Consumers are more acting as “called good,”, “I really need to pay for the money, and choose Toyota, the public, etc. Mainstream car manufacturers. .
Mazda announced in February 2021 in China, according to data, Mazda sold 10,557 new cars, compared to 20,634 units in January, there is a decline in 50%, although in mid-February After the Spring Festival holiday, but the data that reluctantly from 10,000 is compared to other Japanese brands. It is really a lot to lose, netizen: Is it cold?
Specifically, the sales of sales between the two joint ventures between Mazda are very obvious, and the Safas of FAW Mazda has no signs of slowing. Only 2759 new cars in February, the market performance is not optimistic. Changan Mazda became an important pillar of support enterprises, sales in February is 7798, accounting for nearly 74%.
In terms of the model, due to the new car issued a large-scale abnormal noise last year, the top of the top of the car quality complaint list , Leading to online public opinion about Atitz’s negative evaluation, and officially decounted to be dumb, the public relations department is indifferent, and the event is fermented, and it is not public recall or compensation plan. In the snow, it is, in the test list announced in the second half of the year, the A-column bent in the 25% bias collision test, resulting in the final achievement only, the same period of the model is Good or even excellent, I have become the most eye-catching. In just half a year, I suffered twice “black swan” incident. I don’t think Atttz, even if the Accord in the middle of the road, sales should also be 8% off. Only 1204 vehicles in February, to change the current trend of Atate, it seems to be only waiting for the debut of the model. [123
In addition, the other cross-border SUV model CX-4 sales in FAW Mazda is equally well, although the terminal has 20,000 Yuan’s cash discount, but with the same price competition, the CX-4 has not been replaced, only one appearance adjustment, the product competitiveness is the new car released in the near future. In February, sales also only more than 1,000.
Changan Mazda aspect, Akrona is an absolute star model, with a personality inactive appearance, and Mazda has always excellent control experience. Attracted a large number of young consumers to buy. In February sales of 5,265, the sales volume of 50% is occupied. Secondly, the CX-30 sales launched together with Akron, the main reason is that the space is too narrow, even more than a A0 level, which is small for domestic consumers with high space requirements. It is obviously the level of not changing.
As for CX-5, it is the same as that of the CX-4 mentioned above, is the old model, no change Resulting. CR-V, which is unveiled in the same period, not only to complete the medium-term change in medium-term, but also out of the new road trial spy photos and 3D rendering charts overseas today, the new car will appear in the beginning of this year or in early 2022, that is, the domestic market is the fastest market. New replacement CR-V can be bought next year, while CX-5 has no interim change or resolution. Although it is not announced with the specific sales data, it is not difficult to get out after deducting the Akon rally, but the two cars added only 2,500 units, and the market performance belongs to Chen.
In addition to product problems, “Value Marketing” is executed for a long time, and it is also the problem of Mazda in a long time. The previous time, Mazda high-level, said that the brand is upgraded, and it is close to the luxury brand. And some media exposures, Mazda is investing heavy gold to develop large-scale rear driving.Taiwan, new products are expected to meet with us in 2023. 
But I just want to say that Mazda thinks too simple to think things, and luxury brands are more relying on long-term accumulation, including product details. Control, brand image shape, etc. Mazda’s current product is more required to compromise, such as insufficient spatial comfort, lack of internal quality, sound insulation problem. These tags under the consumer heart will not change because of a car.
Moreover, Mazda currently sells most of the models of more than 100,000 mainstream consumption groups, and luxury medium-sized cars are generally between 30-400,000, and the model can be close to this price. Large SUV CX-8, but this car has no sales volume since the listing, can break through the four digits. It can be seen that Mazda is not recognized in the domestic market in the domestic market. 
Summary
Sales slightly inventory, the number of models, the number of models, free and quality control The problem is the main reason for the sales of Mazda sales. If you don’t want to solve it as soon as possible, once the Ango Sarah also affects the word of mouth, then the company operates to add snow. 