The domestic luxury car market has always been the world of BBA, but in last year, the Lincoln brand hosted the best sales score since the black horse: 2020, Lincoln sales have exceeded 7,000 for 4 consecutive months Taiwan, for 5 consecutive month sales records, the sales of 8 consecutive months increased year-on-year increase … Although only from data, Lincoln’s sales is still not worth it in front of BBA, but its market growth is worthy of attention Let other second lines of luxury brand sweat.
Differentiated by Lincoln 2020 sales composition, it is not difficult to find that the main hero is an adventurer, and the flying home has two domestic models.
Lincoln Adventurer (Guide: 24.68-34.58 million)
Lincoln Flying Home (Guide Price: 50.98-75.98 million 
In order to further promote the strategy of localization, Changan Linken has introduced the new medium SUV – Linkenhang sea home. The new car has now opened pre-sale, the pre-sale interval is 33.08-48.58 million yuan. So, what is the product of the new Linkenhang sea home, is it enough to compete with BBA?
From the appearance, the new nautical house has continued the Lincoln family Design style, the interior of the large-scale grille provides two structures in dot matrix / long formats, together with the split LED lamps on both sides, which is very identified. 
Presidential version of the model exclusive grille 
Conventional Edition The model grille
At the same time, the new car model has a sense of strength, and the smooth line is outlined with a full, thick body, and the visual effect is quite atmospheric. 
New carThe vehicle body length is 4849 * 1934 * 1693mm, and the Audi Q5L, BMW X3, Mercedes-Benz GLC and other compensation. However, the new car did not excessively extend the wheelbase, and the 2850mm wheelbitch performance routine.
Overall, the space size is the new Linkenhang sea home One of the main selling points, catering to the pursuit of the Chinese people’s large space.
To intermodel, new nauticalists reflect classic American deluxe style. The overall central control layout is simple. With a large number of flat lines extending the visual width in the car, the details are supplemented by wood grain, chrome-plated strips, etc., is “thicker.” On the level of luxury, there are many more than Audi Q5. 
new car will be equipped with 12.3-inch full liquid crystal dashboard and 12.8-inch suspension Central Control screen, embedded new Lincoln Sync + intelligent interconnection system, creating a certain science and technology atmosphere.
Finally, in terms of power, the new car entry model is equipped with a power combination of 2.0T + 8AT, the maximum power is 245 hp, peak torque 390 nmIddot; M, Only from the book data, it is better than the power of the BBA competition that is castrated. In addition, the new navigated high-cost model also provides the only 2.7T V6 engine with a maximum power of 322 hp, peak torque 500nmIddot; M, which can meet some consumers’ large displacement, high power pursuit.
The factors such as 见 见 见,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, , Strong power is in line with fans to look forward to the model of navigates.
The pre-sale price of the new car is 33.08 million, compared to the model of 38-39 million yuan than the BMW X3, Audi Q5 and Mercedes-Benz GLC, it seems More “cost performance”. After all, there are nearly 400,000 yuan budget, enough to buy a new Lincolna home. By comparing several competitive prices, you can find that new nauticalists are more rich in configuration.
However, it is worth noting that due to the early early, the Audi Q5L and Mercedes-Benz GLC generally have a terminal offer of 4-6 million yuan. The start threshold for compensation in Cadillac XT5 has fallen by 300,000 yuan, and the official pricing is not meaningful. If you want to “buy new no bore”, then the price of the new Lincoli Hai family is worth considering; if it is rushing to brand aura, then the BBA model is obviously more advantageous.
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It can be said that although the new Lincoln Sea family has a high-level size and strong power, it has a small gap with BBA in the brand. Although the Lincoln, Lincoln, which opened the domesticated trip, has improved in market share, but the “gap” between the second line of luxury brands and BBA is not a way to span, even Lincoln’s brand. The recognition still has no strong opponents such as Lexus, Cadillac, which is a key factor in restricting the future market performance of the new navigates. Cadillac, which is the same as the fellow, now has to be the main price-effective brand, especially the Lincoln brand learned lesson.
Previously, Lincoln and Lexus took the import route, but sales performance is far less than the latter. After the second time I entered China, Lincoln can play the brand in the brand image is the label like “Presidential Car”, which is just a narrow road in Cadillac. In contrast, Cadillac is in the first timeA series of marketing for the US presidential election is impressive, successfully smashed a wave, and Lincoln is still a short board in brand construction and channel operation, and the future will have to make more work in this regard.
Overall, the new generation of Lin Kanhang Hajia production has been adjusted accordingly for the needs of Chinese consumers, and the products of all aspects The strength is more balanced, and the strength cannot be underestimated. However, the brand is well-known, and the recognition is still its largest short board. To open the market if you want to change the price, it is finally necessary to discuss it. In any case, the new flight will be officially launched on March 18. Can you grow the overall strength of Changan Linken, can it continue to continuity last year in 2021? Welcome to “the” vehicle domain “, leave a message below, share your opinion on Linkenhang House.