“Is the legal car to buy?”
The same sentence is placed in the legal brand and other brands, it is two different meanings. Since 2016, the legal brand has been deeply trapped in the country, and the blacks will sing and fall. At that time, Shenlong began his self-rescue action, but it was very effective today.
Under such a background, what should I have? In thinking, it is still going to start from its own, first use the product to start counterattack first gun, this shell, is the 2021 Tianyi C5 Aircross (hereinafter referred to as “Tianyi” on March 19th Dongfeng Citroen.
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As the first new car listed after the official “yuan +” program, Tianyi must play the role, but for this model of 9,528 sales in 2020, this is destined. Not a thing. To this end, the official chooses to increase the pound on him, and does not increase the price while it is, it does not carry out the most straightforward response to the “Under the Top Edition” on the market.
Let’s simply look at the configuration of the new car, the first is the most When the low-equipped model starts, it is possible to provide a fixed speed cruise, reversing image, keyless entry / start, can open a panoramic sun window, a cortical steering wheel, a 12.3-inch LCD instrument panel, an automatic dual area air conditioner. But it is most worth mentioning, which is the most essential and variable suspension in this generation of products. Under this configuration, the whole standard of central control color is not more amazing in the moment.
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After this “negative increase”, Tianyi also finally takes out the third selling point other than the chassis and design. – cost performance. There is no doubt that the day after the change is really “rich” two words in the configuration. It is difficult to do if it does not increase the price, and the official is clearly expressed as the mid-term change in Tianyi. ” The addition is not increased, so it can be seen sincere.
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In fact, rarely saying that the product’s comprehensive performance is not, especially for its good play – chassis, no matter whether the owner is still a media, it is praised. And this praise is not a hole in the wind. As early as 1999, Citroen took the first place in Sweden with Xantia Active V6 in Sweden, ranked so far, it was not broken, McLaren and other models. To respect it. In addition, this model of Tianyi won the four champions of CCPC with an outstanding chassis technology, but this is just the best of the Iceberg, the best performance of Citroen and the legal brand chassis.
At the same time, the legal car has always had a higher user viscosity. . According to the data released by Shenlong Motor, the replacement rate of Shenlong Old customers is about 20%, which is much higher than 8 percentage of the average level of the same industry. And look at the world, Shenlong has a basement of 6 million customers, so this data is persuasive to see more.
The product is good, the user has high viscosity, why is the legal brand still What is bad? In order to attract more “fresh blood”, Dongxue chooses to increase the reflection of TianyiListed as the primer, focus service system and the value of the value, trying to open the breakthrough from here. First, 2021 Tianyi’s owners can enjoy the “full purchase tax paves”, 24 interest-free, and the three major policies “. In addition, we don’t need to have to know the most critical, and 2021 Tianyi can repurchase in accordance with the 85% of the fare prices within a year. The second year is 75%, the third year is 65 Percentage …
The launch of the policy, for second-hand The impact of the car market is huge. Although we often joked “20% off”, in fact, the depreciation rate of cars is mostly more serious than what we think, even if it is known for the ratio of Japanese cars, it is not dare to pack if it can be packaged for 3 years. The fare is sold out.
From the 7th day of the 7th day of the Eastern Snow, it is launched this year. For new and old owners, “7Middot; 1Middot; 5” three service policies, then to the prosturificance of worry-free policies today, you can see the continuous innovation and transformation of Dongxue in the service system. At the same time, we can also see the sincerity of Dongxue from the mid-term change of this model of Tianyi.
Looking at these years, in fact, the law truck has been working hard. The market says that “board is suspended”, so he is unique to start with it; the market says that the price is low, so Tianyi has no increase in price; the market says that the price is low, and the official has launched a concern for worry-free policies. Is this not the official listening to market opinions and make adjustments? It is more difficult to be valuable. In the continuous transformation, its products still have the original advantages, tuned for the chassis, and give consumers’ original legal system.
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It is foreseeable that 2021 Tianyi’s listing is, but it is the first step in Shenlong recovery. All products under Shenlong or will be further improved for the market. From these adjustments, we are not difficult to find that Shenlong may have put down the “proud” of the past, began to re-examine the Chinese market, and today, today’s brands, today, “there is no practical” practice Not only is it in violation of consumers’ spending habits, but also the laws of market development.
, it has to be said, no matter whether it is Dongxue or East According to the brand, it is relatively weak, so it is possible to recruit more new blood in the product, but it is also far from the “proud” of its start. Perhaps, from now on, the past expectations with high-end view people will not return, a new, more conjunction with the actual Shenlong will be born.
(Photo source network, intrusion)