In the small car market, from the popularity, the popularity of the public should not lose to any opponent, including the flying, such as Fit, and Xuan. However, for the general model, the famous fame is often proportional to sales, but it is not the same in the public POLO: In February this year, the public POLO only sold 34 units!
For a star model, what is the concept of 34 monthly sales? If you want to selection in February, the worst model list of sales in February, the public POLO will be famous. Of course, considering the Spring Festival holiday, the sales volume in February is usually lower than the rest of the month, but this is not a reason for the public POLO.
From January to February this year, the total sales volume of mass POLO is 3096, and then look at the performance of competitors:
Honda Flying sales in February is 3494 Taiwan, 1-February, a total of 7848 units;
Domestic Euled Black Cat sales is 4,561, 1-February, a total of 10,651 units;
Toyota Yaris L To the first month, it sold 7089 units, and the total sales volume in January-February has reached 15,951!
It can be seen that the mass polo is indeed brilliant, but recalls that the peak of the year, the public Polo is more common, 2015-2018 The annual sales broke through 100,000 units, which is not easy for a A0-level hatchback. However, since the high-profile replacement of 2019, the sales of the public POLO began to break the cliffs, and also gave the flight, such as the sunshine, etc. How is the “king of the trolley”, how do you “die” itself?
First, the greatest reasons why 2019 Volkswagen POLO will be in positioning errors. In 2019, the public uses it takes advantage of how to take hands and proud, and will evolve a public POLO “evolution” into POLO PLUS.
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Of course, the increase in increase is impossible. The extended mass POLO PLUS will be transferred to 99,900 yuan, and the 2016 version is more than 24,000. yuan. If you want to enter 100,000 yuan, pursue space on small cars, why do consumers not directly bite the golf 8 (official guidance: 12.98-1658 million?
The public “the most understanding Chinese” has made this mistake. In fact, it is true that everyone likes a big space, but when the public is making a long decision, I ignored the mainstay of the public POLO’s purchase of POLO is the young, smart and high cost. Ignoring the differential characteristics of the model, eventually leading to the product route overlap, if it is cheaper, the same brother is also, but the demand for consumers still exist, the public POLO’s original potential customers have been subjected to competitions such as Yaris, Fit. It can be described as an indispensableness.
In addition, the 2019 Volkswagen POLO is based on the MQB platform, but it is standardizes 1.5L power to make it Characteristic further decreases. The previous model is also divided into three powers of 1.4L, 1.6L and 1.4T, providing consumers with a diverse choice, whether oriented by the buying party or when the car party can choose. After cutting into full 1.5L power, the public Polo Plus is actually a lot of configuration, all-line standard sunroof, high-equipped models and beats sound – can not allow consumers to buy.
At the same time, the advantages of competition were further enlarged. For example, Honda Fit, although it is also 1.5L power, but the “Earth Dream” technology is famous, and the key is much higher than the mass of 1.5L, the key is that the overall pricing of Fit is still low, and the top match is sold It is obviously more attractive choice for young consumer groups that the Volkswagen POLO entry model.
After the competitors cultivate the user base and reputation, the fans do not buy even if the mass POLO is cut to 70,000. In fact, the value of 2019 Volkswagen POLO is inevitable, exquisite, dynamic, and also upgrades. But for the A0-class hatchback car, consumers most valued still their sports features and relatively relative pro-owned prices, otherwise how to form a different sedan with LaVi? 
Therefore, how to “break” is a problem in front of the public POLO. Now, 2021 Toyota Yaris L is hot, Honda Flying has evolved to the fourth-generation model, returning to the casual route, waiting for the 2021 Volkswagen Polo to make any changes. 
From the current exposure information, 2021 Volkswagen Polo seems to have a small golf in the appearance, the design is simple and exquisite, and the informational shape should be quite in line with the aesthetics of the young.
However, as a medium-term change model, new cars seem to have difficulty in internal and dynamics, which means new cars Still want to play “price card”. In contrast, Nang Ge is more looking forward to the next generation of Volkswagen Polo can make new innovations in design and motivation. How do you think it should change, the mass POLO can re-retraverse the leadership of the small car market? Welcome to “the” vehicle domain, “and share your opinion on the public POLO.