On March 21, the Emperor Evil and the MG MG (“MG”) held the Zextur “New Home Challenge” and Strategic Cooperation Conference, released by “B Station” live broadcast In the meeting, the two sides creating a spirit of the new era, creating a new home for young people, exploring the future life experience of young people to achieve a comprehensive strategic cooperation.
At the same time, at the on-site meeting, the two parties also announced a one. Message, that is, SAIC MG will become a 哩 哩 电 strategic partner, BLG Ping An Bank Club (“BLG”) exclusive car partner, Hangzhou Flash, exclusive car partner.
In fact, this is not the first time to hug E-sports Or similar cooperation has become more “common” in recent years. Don’t you say that this is the power of games and Internet addiction? !
From the perspective of the industry, doing addition and subtraction in the current parallelism . On the one hand, the company will try to focus on its business. For example, the automotive industry will focus more on doing a good car, provide good service; on the other hand, the company will try to seek cross-border cooperation, such as this time, steam mg and 哩Cooperation of E-sports. The former is subtraction, which allows the car to focus more on its products, bringing better product experiences and shopping experience for consumers; the latter is addition, it can make a distracted car enterprise better to pull close and consumption The distance between people, indicating their position, simply, is a good marketing.
electrical compete is a nearby year. Since 90, it has gradually become a pillar of society, and the past network drugs such as video games and e-sports have come out from shadows.He became a national acknowledgment. In addition, due to the current electricity competition, the game player’s huge base, therefore, it can demonstrate the power of electricity, which can demonstrate the determination of the upper auto MG chase the trend. It is more important to form a channel that connects the young population.
Simply, through this strategic cooperation, it is the upper gas MG The film buried in a series of movements. On the surface, this is a combination of electricity, chasing “the trend of young people”; in fact, it is SAIC MG to borrow this opportunity, a number of dimensions such as products, travel services, automobile activities. One integration.
First is the product level, the SAIC MG launched this MG at the activity site. Cyberster concept car. As a pure electric car single product limited edition, the arrival of the Mg Cyberster concept car is cut into young consumers aesthetic. At the same time, as the world’s first model, the MG CyBerster concept car is also “new trend”.
Official information shows that the MG CyBerster concept car has 800 kilometers of battery life. 3 seconds breaking hundreds of capabilities, new pure electric architecture and 5G interconnection. At the same time, the new car also has a sci-fi-style interior space, sound and electric immersion atmosphere, gaming simulation, and the theme interface of 哩 电, combined with its super-running shape, have to say that SAIC MG is indeed Pied with a young man with a heart.
In addition, the SAIC MG also and the 电Based on the “Small Lightning” IP image created by 哩 哩 哩 形 打 全 车 全 全New IP image, and will develop a series of derivatives around the new IP image, thereby visible to the determination of MG MG.
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In addition to the product level, SAIC MG has a new planning in travel and ecology. Relying on the Z generation ecology of the 哩 哔, the SAIC’s “Mobile Travel” strategy brand enjoys the choice of travel, and the new gameplay of “E-Competition + Travel” is created.
It is reported that enjoying the Internet to fully cover the network, enterprise car and personal car rental, from March 22, MG and 哩 电, enjoy the road Traveling jointly creates a new scene of “travel + electricity”, users can call the MG egg truck to call the electrical competition on the enhanced travel platform. In the future, both parties will also unlock more players such as electricity versions on the car.
, the SAIC MG selects the wire and the line Frequency interconnection is trying to create an O2O new ecosystem. On the one hand, the SAIC MG will cooperate with the 哩 电 电 电 电 电 电 抗 抗 对 对 对 对 对 方式 对 对 对 方式 方式 方式 方式 对 对 对 方式 对 对 对 对 对 对 方式 方式 对 方式 方式 方式 对 对 对Integrate into the sales network of SAIC MG.
On the other hand, the SAIC MG is even more in its tide. In the flagship store, join Mg and Cenui, E-sports, co-building, co-constructing an electrical range of electricity GamingCorner with full electric competition, exploiting the interactive and electricity experience of MG to shop customers. Have to say, through this interconnection relationship, SAIC MG has been touched together with the 哩 电, so that the SAIC MG has more opportunities for planes.
and the young people high-frequency and effective interaction is the problem that every car is thinking, with the electricity The practice of joining hands is, but it has a car company, but it can be so complete and resolute. It is indeed only the SAIC MG family. From now on, this cross-border cooperation regards the depth or coverage, SAIC MG has conducted in-depth analysis and research. But I have to say, this is not a good time, and we still have to pay back to the market.
(Photo source network, intrusion)