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What is 136,800? Direct context with Volkswagen Sagitar, how is Toyota Linghang Prospect?

At the Guangzhou Auto Show last year, Guangzhou Automobile Toyota is officially released. Not long ago, this new car also opened pre-sale, but officially listed may have to wait until this year. From the netizen’s current evaluation of this car, the discussion point is mainly concentrated in the design of this car and two aspects of the model price.

First, let’s talk about Ling Shang’s design, Rayling’s headlights consisting of Camry’s lower grilles. front face. At the same time, it is difficult to find the model of the model with Lei Ling. These minor design portfolios, it is easy to think that Ling Shang is “Lake” Rayling.

However, domestic consumers tend to buy this type of pull-up car, such as the multi-model model of the public, and the sales volume rose. Therefore, Ling Shang took some design of Rayling and Camry, it is indeed more beneficial to the promotion of the model, after all, identify it here.

Further, from the front time period, Guangqi Toyota official map can be seen, its design idea is more than Rayling, and compared to Lei Ling Mechanical instrument panel, Ling Shang’s 12.3-inch full LCD instrument will definitely get the favor of the current consumer. In the official map, Guangzhou Automobile Toyota has a careful thing, it does not release the close-up of the screen control screen, but in the seat chart, it is still possible to find a suspended medium control screen, which is related to Rayling and 2021 Camry. The design has been unified, while the size probability is the same as Lereling.

As a compact car positioned in the A +-level, the wheelbase of Ling Shang 2750mm is also an object that everyone is concerned. At the same time, the wheelbase is also the same as the Asian lion, the axial distance of the Volkswagen Sagitar of the A + -class. It is still long. At present, whether it is Ling Shang or Asian lion, they only have a new Octavia PRO in space.

(with the drawing is Rayling)

Why is the biggest opponent is a new Octavia PRO? After all, Xingrui’s wheelbase has reached 2800mm, which is 50mm more than the new Octavia PRO.But everyone must know that the wheelbase data of Xingrui is good, but from the actual experience, the actual space performance is not as big as it is. At the same time, the models under TNGA platform also have similar performance. Therefore, for Ling Shang’s wheelbase performance, Xiao Zhi believes that it is necessary to be better than Rayling, but compare the new Octavia PRO, it may almost meant.

The power part, Ling Shang is equipped with the same TNGA 2.0L Dynamic Force engine and analog 10-speed Direct Shift CVT gearbox with Camry. I believe this power assembly does not have to introduce, and this engine’s power performance can meet the daily needs of consumers in such a A +-level model.

In the words of Xiao Zhi, it is currently in the abroad. “Worry” is very understanding, mainly from the Asian lion of FAW Toyota, the same product positioning and the almost selling price will inevitably produce direct competitive relationships. And in the current news, Asian lions will be officially launched on April 10, and Ling Shang is waiting to be listed in the middle of the year, it can be said that Ling Shang is already in the wind.

At the same time, from the sales of FAW Toyota and Guangqi Toyota’s sales, FAW Toyota’s Carolla is compared with GAC Toyota Lilly, there is absolute advantage in sales, and the product influence is also stronger. And GAC Toyota Camry is better than FAW Toyota Asian dragon in January-February, but in February, the sales volume is not as good as FAW Toyota Asia Dragon, so it is not possible to say that GAC Toyota Camry is more influential than FAW Toyota Asia. How old is the advantage of the dragon. Therefore, GAC Toyota is in the market influence, it can be said to be slightly weak in FAW Toyota.

“Outer” comes from the old A +-level model-based models headed by Volkswagen, and the new models of Geely Star Rui, the popularity of Volkswagen is in the A +-level market. It is said that even in February of the Spring Festival, it also has a single monthly sales of nearly 20,000 units. It is not long for Geely Xingrui, and the monthly sales performance also makes it a steady heel in the A +-level market.

It should be noted that A +-level market is a cake in many cars, but fromIn the current situation, this segment is definitely not “left and right”, but “crisis four”, in so many years, it is possible to build a tree in this market. Therefore, in the case of losing the first-time machine, it is necessary to face the pinch of a popular model. The probability that sales performance will not be better than asian lions. Unless ….. price low?

Rayling’s official guidance price is 11.38 million -15.28 million yuan, 2021 Camry’s official guidance price is 17.98 million -26.98 10,000 yuan. In the case where the blank of filling the product is not invaded, the operating space of Ling Shang is very small. First, come and talk about the price of the entry version. Rayling’s demand model is mainly concentrated in the middle version. The price is between 129,000-135,000 yuan, then refer to Sagitar’s 129,900 yuan entry version of the model price, small Zhi guessing Ling Shang’s entry version price will be 136,800 yuan. This can be differentiated from Rayling, and it is not possible to sell too much in the price of the speed.

That is the price of Ling Shang’s top model, Xiao Zhi believes that it should exceed the sale price of the Camry entry version, on the one hand, because in the A +-level market, top The model has never been a model, so the sale of the Top with the Camry Top models is coincident with the Camry model, and it is also possible to make consumers feel that the same price will definitely buy a B-class car, thus promoting the sales of Camry. At the same time, you want to occupy the advantage when you compete with Sagitar, then the pricing is slightly lower. Therefore, Xiao Zhi speculates that the pricing of Ling Shang’s top with models will be 189,800 yuan.

Ling Shang’s release is undoubtedly a comprehensive coverage of 80,000 Toyota’s product matrix to achieve more than 80,000 yuan, and can have products in various segments. Select. At the same time, although there is competitive relationship between Ling Shang and Asian lion, they have the same competition object, that is, the Volkswagen Sagitar. So, can such a set of combined fists can make the Sagitar A +-level ortion feel panicked? We will wait and see.

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