Now talk to the car, we often hear a sentence quot; Tesla has played, Masque has played how many innovations, it is very Advanced quot ;. Tesla in the auto era of recent years, gave everyone about the future revelation, so today’s sales scores are also water to the stream. However, all things are the same, there is a good aspect, and there will be unreasonable side. Today’s Tesla, in the Chinese market is troubled, product quality and goodwill, etc.
And, in addition to these, Tesla also faces another thing. Its leading ahead is further reduced, and traditional vehicle companies have begun their own robbing journey, BMW, Volkswagen, Dai Male is its new opponent. Also, Tesla is not only to face these million and ten million sales volume, but also the Lexus, which is in the wind.
If there is a better and more reliable quot; Tesla quot;, will you buy Tesla?
For the current Tesla Model 3 owners and the booked owner, will. The answer is not because they have purchased Tesla, but because of the price of the waters, it is destined to have different consumption symbols. In essence, the current Tesla consumer group, the budget of 20-270,000 yuan (combined with the pure electric model purchase policy, Shanghai / Shenzhen’s number plate policy), one more than Magotan, Accord, one And the Audi A4L biased into the interval of the door version.
Tesla Model Y on the listing of listed was to raise some of his gear, 35-400,000 yuan, and the Audi Q5L biased into the gate version.
The center of the topic, to go back to Lexus, the reason is that on March 30, it finally released its own new pure electric LF-Z Electrified concept car, and briefly mentioned himself. The next electric vehicle launched the rhythm and method.
First, the simplest part, Lexus’s new energy car launch method is, not like the mass OR Audi, give up the internal combustion engine market to fully transform electricity, but do not give up the original market, to achieve excessive transformation .
This kind of rhythm is too normal to Toyota, so, it will be a joint introduction of fuel machine, oil and electricity, plugging, and pure electric models. By 2025, Lexus should launch 20 electrified models, including oil-electricity, plugging, pure electric, and other electrical models.
Comparative content, with respect to the new technology models under this Lexus LF-Z, E-TNGA architecture. Directly combing its product highlights, you can read what logic is known to Lexus’s pure electricity. 
1. The most co-light is the future design, closed front face + family elements + many fuel cars, no details, do not provide The central large screen, but the three large screens in the form of the butterfly wings are surrounded by the driving position, and the seat wants to create a driving desire to sit on the saddle when riding the driver;
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2. Second, everyone is concerned with the battery life, 4.88 meters long / axis of 2.95 meters. SUV is 2.1 tons, but even if this figure is still 3 Sleep of 100 kilometers of lines, WLTP working conditions, peak torque 700nmIddot; M, maximum power 544 hp, 90 degree battery capacity, these data;
3. In-vehicle intelligent part, is a digital key, large screen AR Navigation, car network, a series of online services, voice interaction, voice control, controlling smart home, these nature is also complete;
4. In the outer intelligence, Lexus is slightly written, said a high-order smart driving, Did not continue to expand. Then, the focus of smart driving is that Direct 4, the line control is turned to 2 words, and Direct 4 is the four-wheel drive concept of the EV era. It is simply through the different judgment of road / driving needs, using its own preset algorithm The power is transmitted to four wheels as much as possible, so that the front drive / rear drive / four-wheel drive; line control steering, it is an advance pre-read road condition (Lexus does not have a specific explanation), such as through the precision area, Visual sensor, etc., then cooperate with the steering machine to perform operationWhen manual driving is more relaxed, better open, driving the car through the high-speed corners of the car.
The above ultimate summary is that Lexus will push a new design pure electric new car that can be pushed to the market. In the face of these data, the current Tesra new car, differentiated only the super charging pile, but Lexus can make up.
This, also reveals the key points of the subsequent luxury brands
a new car in the functional level, Tesla highlight, one in the performance level and even Bitzla Strong traditional model, then there is absolutely in Tesla in a short period of time: quality stability, fine workmanship, brand goodwill, and they bring consumers together, confidence.
Testla sales in the Chinese market Portrait, you will get different cognitions with public opinion, currently in China’s domestic Tesla Model 3, it is the luxury brand of 18-25 to march into the door level market, Tesla Model Y The Audi Q5L, the Cadillac XT5 and other models are biased into the door market.
At the same time, there is a very important reason because there is a policy support for the purchase of the city.
After touching the interests of traditional luxury brands, Tesla will face it off, how to face luxury brands have accumulated many years of DNA levels in the product force, the product is basically the same or less Influence.
Taking Lexus as an example, its user passengers are expected to be completely opposite to Tesla, because the core DNA of Lexus is comfortable, delicate, facial, stable, and quality, these features in Tesla It does not exist;
Take BMW as an example, its user groups seek driving pleasure, at the same time, in the innovation level, currently due to Idrive 8 and Five-generation Edrive’s launch, Tesla is not in interaction and electric controlAdvantage; 
Take Mercedes, Mercedes, luxury, never Tesla Items;
Then, it is a new round of technical competition, and there is a new one between several people. A round of differential functional innovation, automatic driving innovation, etc., otherwise the direct impact is both profit, sales, share, etc.
Write in the last:
After more and more luxury brands have begun to transform smart electrified cars, Tesla in this industry is actually not as terrible as many people think. .
Smart car age, essentially and many traditional mobile phones to smart phone ages are severe, because it is not an instead of experience methods, traditional vehicle companies are reinvising their intelligence, Then zoom in on stability, quality, driving level. Instead, in the telephone, SMS, primary application, to the full-touch all APP.
Of course, Tesla will not collapse in the development of the next smart car. This industry has its own position in a certain period of time. It can directly enter the public through China. Toyota’s mainstream market, at the time, it was necessary to face the piffness of BYD and Toyota Volkswagen.
In the end, you are the German, Japanese, American, China’s independent brand, continue to form a new situation. As for the subversion of the industry base rules, it is another topic.