Audi as a luxury brand that China consumers, launched a special model in the Chinese market, and basically every model is very popular.
In fact, everyone can think about it, in addition to the individual models in the Audi, such as the Ni Di A1, or very expensive Audi R8, the domestic Audi model is basically good, There is a considerable market position in the same level of luxury brand models.
However, SAIC Audi’s first model Audi A7L has been controversial after being exposed, because its maximum change is to change the slippery shape into a sedan shape.
The figure above shows the domestic Audi A7L
So I saw two completely different sounds online. One of them believes that Audi A7 has been more suitable for the Chinese market after changing sedan, and sales will be better. It is another sound that Audi A7L has no original essence. It has become a large Audi A6L. So I think the Audi A7L, which is also designed, and it is also designed.
Have to admit that after domestic production, the positioning of the model has changed significantly. Originally its positioning is a more biased, biased towards a mounted model. The purchase population is a crowd of 30 years old or 30 years old. But after domestic production, its positioning is complicated with Audi A6L, suitable for users aged 30, or even more than 30 years.
So, from the change of the positioning, the domestic Audi A7L lost is a young user under the age of 30. But in exchange for middle-aged users over 35 years old.
The figure above shows the domestic Audi A7L
However, if this change is not for the perspective of Shangqi Audi .
First Audi’s best-selling model, Audi A4, Audi A6, Audi Q3, Audi Q5, these models were produced by FAW Audi. Then the rest of the models are some of the drillized coupe, and the models of the smaller models, such as Audi A5, Audi A7, Audi Q4. Then, if you get the Audi to produce these models, it is definitelyIt is worse than FAW Audi.
So, the only thing that the Audi, the only thing to do is to make localization of the domestic model, then the first transformation is to change the Audi A7 to a sedan.
The figure above is imported Audi A7
Have to say, in terms of color, domestic Audi A7L relative to imported Audi A7 poor is very much, because Audi A7 is a four-door coupe, the biggest essence is the tail. But I have to face the coupe, and the positioning sales in China’s market relatively small is not very good, such a fact.
So, the approach of the Audi, just lacking a little power, a model with relatively small people, opening the power of the Chinese market.
In fact, FAW Volkswagen has such a power. For example, when the hatchback is not accepted by consumers, FAW Volkswagen has a domestic golf 4, which is one of China’s earliest domestic hatchback. It is also because of the domestic product of golf, so after China consumers have gradually accepted the hatchback.
More than a FAW Volkswagen, the mass CC. Although there are few sales relative to Magotan, FAW Volkswagen has not discontinued it. Moreover, the FAW Volkswagen also has a car called a leisure, it is a leisure travel vehicle, although it has also been suspended now. But he is actually still in the life cycle.
The above figure shows the imported Audi A7
So if the Audi will introduce the Audi A7 originally can’t introduce domestic, then I It is absolutely a good thing for Chinese users. Because if you want to buy a sedan sedan, buy FAW Audi A6L. If you want to buy a sports run, buy the A7 of the Audi, which is a bigger range for consumers.
In the sense of industry, SAIC Audi also contributed to the promotion of high-end coupe in China. Just from the present, SAIC Audi did not have such a force. 