On the evening of April 2, Jieji held a brand night in Shanghai Bund and officially entered the Chinese market. Jieji is positioned as a luxury brand in Korea. It has a high recognition in the North American market, and it is also a good student in the J. D. Power Quality list, which is very similar to the Lexus we are familiar with. But now I officially log in to the Chinese market, whether it is different from the use of cars or car cognitive, I want to stand in China is not easy.
Who
When the Ruilin brand announced the logo style, everyone often rushed “Hey, it is also the label with wings” . The GENESIS’s LOGO is also “same”, but in fact, many friends of this logo should be unfamiliar. More familiar to the Chinese name of Launns and Jeans. The first generation of Genesis in the year
Launs is actually the initial model of Jienes, who has been called Genesis in the overseas market, just because of the domestic Jets Genesis pronunciation is too similar to Nissan’s Junyi (GEISS), so renamed Launs. But as a product that puts the Mercedes-Benz E-class, Infiniti M as a target competition, it is definitely to use back its original name. Therefore, when the second-generation model in 2014, the name of Launs was also changed to Jiene. 
With soon the second generation model launched, the Genesis in 2015 was also officially established as a separate sub-brand. Headquarters is naturally in South Korea, the brand is positioned as a luxury car brand in the global market.
The second generation model is renamed in China, the second generation model is also imported into the Chinese market through imported modern, but the price range of 378 million -64.88 million is very very very. Difficult. With their goal, the price of the 2015 model model is 398 million to 798,0 million, so the market performance of the former can be imagined. In 2017, with the importance of importing in the Chinese market, Jienes has never launched a change or replacement model.
But China’s market potential is impossibleAfter being overlooked, after short leaving, he returned to China at the end of 2018, and established the Genesis Automotive Sales Co., Ltd. and officially announced the Chinese name – Jiegisi in 2019. 
Product layout
The brand also brought the two main models of GV80 and G80 two in the market. GV80 is positioned as medium large SUV, and G80 is positioned as a medium-sized sedan.
GV80’s target competitor is Mercedes Gle, BMW X5 and Audi Q7, I probably think of you see the expression at this time. But the choice of excellent performance is active, which is indeed the right idea. As a laminar, if the target is only in the middle of the Banli, the grade may be a midstream. But if the goal is the first in the class, it is not possible to enter the top 5. Of course, it is enough to work hard, and it is to adapt to the local test.
Although it is still not known now, from the creation of luxury, the luxury luxury of GV80 is fully able to feel. Details of treatment and design, saying that truth is pleasant. And there is no “large screen + touch trend” to run, is also a felection.
From the market direction, the overall sales of large SUV models in 2020 have grown nearly 9 percentage points year-on-year, which is also an imaging factor including an epidemic. The increase in the demand is increased by the except for the extent of the birth policy, in addition to the place of birth policy. In large, only one car purchase criterion in which more scene needs can be met, the medium-sized SUV is indeed possible to continue. The GV80 future, the main competitor, will be a domestic flying home, Cadillac XT6 and Lexus RX.
The competition faced by G80 will be more intense than GV80, except for 5, 6, e, Lexus ES or will be the largest countercale.
The driving force of the two cars will provide 2.5T turbocharged four-cylinder and 3.5T V6 turbocharged gasoline engine, or maximum power is 304 hp and 380 horsepower, or the peak torque is 421, respectively. Niu Middot; rice and 530 cow middot; rice. The transmissions match 8-speed automatic gearbox.
In addition to the above two models, the large car G90 of the positioning family flagship has also been demonstrated. The new car also provides a two-color vehicle body and uses a large number of solid wood and flush skin in the interior to create a more luxurious texture. 
New energy model planning 
At the beginning of this year, Jieji has registered in South Korea including cars and SUVs. A total of 6 electric vehicle trademarks. These include G70E, G80E, G90E, GV70E, GV80E, GV90E. The same layout formation is used with its gasoline. It will also be made based on the E-GMP platform, the first electric car will also be unveiled within 2021. 
GV70E overseas road test spy photos
There is also a very important information to say that Jieji will be the main model of the direct mode as the master, online mode is a secondary business model. At the same time, it will also pay more attention to the control of brand adjustment and service adjustment. For different 4S shops in different cities, it will not appear in Jieji brand.