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2021 Quarterly Volvo car has reached 45,151 units in the mainland China market, a year-on-year increase of 118%, and the best first quarter sales record in brand history. The Shanghai Auto Show started on April 19, Volvo also brought us the XC60 of medium-term relevance, new cars in intelligent technology (automotive machine upgrade), power control (48V light mixing, realizing all electrification), The four aspects of design (mirror logo standard), security configuration, etc. have been upgraded.
During the auto show, we have been invited to invite the Wolvo Auto Great China Sales Company Public Relations Director Jiali, please We share it 12. This interview host is a smart car CEO – Gao Jian. (In order to facilitate everyone to understand, the following question and answer dialogue is the result of the author’s finishing, there may be a little deviation, please understand)
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Gao Jian
: Volvo medium-term change XC60 in this Shanghai car show, you can This car does some simple sharing?
Jia Xiaohui
: In fact, the unveiled of the new XC60 of Volvo, we want to convey the fruits of Volvo in the intelligent field. . We believe that people are the starting point and end point of all technology, before Volvo has been talking about smart driving. For example, we have already launched a company in the industry to launch a L2-level smart driving assistance system in 2014. The new XC60 is still equipped with the leading PA intelligent pilot system at the same level, and can work within 0-130km / h. Driving safety. In addition, the new Volvo XC60 is equipped with powerful Google.The native system, because it is based on the native system based on the car research and development, so it has the characteristics of fast response, not caldton, and further guarantee driving safety. In terms of the interconnection of the drum, the new Volvo XC60 has a small voice system, which is more accurate; in addition, it also has Gao De navigation, Huawei application market, Tmall elves, Tencent bonuse, etc. Applying ecology, supporting more than 60 life scenes. The mobile phone can do, Volvo’s new XC60 can almost do, truly realize the car.
Gao Jian
: We see that Volvo’s total sales in China reached 45,151 in the first quarter of this year, an increase of 118% year-on-year, and the brand has a new high. It is not easy to get this sales score in a fierce market competition. What do Walvo do what efforts have been done behind?
Jia Xiaohui
: In fact, not only this year is a quarter, from April last year, Volvo has achieved 12 consecutive months. Double digit growth. Standing on a long enough time span to see the overall sales trend, but also reflect the real development of the company. Volvo cars can maintain steady growth in China and the global market, benefiting from continuous improvement, which is also a key factor in the future of Volvo to win the market and resist market risks. Systemics, essence is to focus on the basic logic of business, establish improvement, efficiency, organizational structure and mechanism of market and business itself. Volvo’s system construction runs throughout the R & D, procurement, production, sales of Volvo.
In addition, Volvo cars are a temperature-based brand, “safe, health, sustainable” brand concept is the cornerstone of Volvo consolidally branded. It is inheritance of safety, and Volvo cars can become a unique existence in this uncertainty and impetuous market, and get more and more consumers. In the future, every development stage of Volvo must be based on the core value of the brand, which is Wall.The foundation of all development of Wo.
Of course, the bright market performance is less than the hard core support, in the product structure, Volvo completed the research and development of two modular architecture of SPA, CMA , Launched a new 90,60,40 products. There are more electrified products in the future.
Gao Jian
: As the first pure electric SUV of Volvo, XC40 Recharge adopts a new direct sales model and “oil and electricity same price” program, what is the consideration of such innovation?
Jia Xiaohui
: First, Walvo XC40 Recharge launched, so that Volvo truly achieved electrification of the full-spectrite system, not only light mixing, Insert, there is also pure electricity. It is actually the consumption mode and living habits of the Internet era users to better match the Internet age, and provide them with the service experience that matches it. The biggest feature of our direct mode is to have a professional online service system. Although now, most of the new power brands are mostly sold in direct sales models, that is, from online reservation to online delivery and outlet construction is made by official, but no authorized dealers join. And we have established a national distributor system in China. As of now, Volvo cars have 272 sales outages in China, and the second-line city distribution store coverage is 100%. Relying on a strong distributor network, the overall service and reception system of the official direct sales model of Volvo is more mature and perfect. At the same time, it is not subject to regional restrictions. Can bring more pleasant car experience to consumers, provide more reliable technical support and more mature service processes.
Take the same price of oil and electricity, in Volvo, different driving methods, to give consumers moreChoose, but you can’t increase the consumer burden because of the emergence of new drivers. Therefore, the launch of “The same price” in the “Oil and Electricity” can meet the consumer’s appeal on the pure electric model, while consumers can enjoy the green travel experience brought by the high-quality pure tram type with the price of the fuel truck.
Gao Jian 
: In the heart of consumers, Volvo has always been synonymous with safety, health, and environmental protection. How does Volvo enhances this?
Jia Xiaohui : Stick to Valvo’s core value is the key to maintaining Volvo brands, everyone can understand deeply Volvo cars pay attention to family, family, people and security, and bring greater market opportunities. Safety is the cornerstone of Volvo car brands and development. At the beginning of the founding, Volvo will be safe as a brand DNA. Laminated safety windshield, three-point seat belt, rhazor steering wheel, City Safety City Safety System … Each inventions have the meaning of epoch.
As for sustainable development, Volvo believes that its safety performance is equally important, and the sustainable environment is the ultimate security. In March this year, Volvo released its global sustainable development strategic objectives around electrical transformation, business model innovation, climate and other fields. It is expected to achieve 50% percentage of pure electric product in 2025; 2030 becomes a pure electric luxury car company; 2040 Evergiveness is to become a climate zero load benchmark company, etc., with the previous science and technology to perform environmental responsibility, and explore the world’s new path. Practice the “safety, health, sustainable development” brand value concept, Volvo has made great progress in recent years, which also fully illustrates consumers’ recognition of Volvo. In the future, we continue to adhere to the ultimate safety, health and sustainable development with “users”, which is also the foundation of Volvo.
Gao Jian
: What are the initiatives in Walvo meet consumer demand in terms of after-sales service?
Jia Xiaohui
: After-sales service is our focus of our work this year, we hope to serve during the user’s decision It can also be an important consideration factor. One of the philosophy to deliver users is that the Volvo model is not only very good, and our service is also very convenient.
At the same time, we provide users with benefits at the maintenance level. Since 2019, Volvo continues to optimize parts prices, cost reduction of more than 123,000 parts, involving nearly more than 1,000 kinds of products, including brake oil, battery, boost steering oil, sensor and other users with higher frequency, The average decline in more than 20%; more than 11,000 parts have exceeded 50%.
Last year’s Chengdu Auto Show, we launched a lifelong insurance, appointment rapid, free to take a car, long-term business, enjoy the shooting car, all-weather guard Six major service commitments. Among them, Volvo is also a luxury car brand in China launched “parts lifelong insurance”. The so-called “parts lifelong protection” is not changed from the owner of the owner, and after purchasing and installing the original designated part of the local designated part, it will enjoy the parts for lifetime warranty, which greatly reduces vehicle. Maintenance costs.
We hope that through the “six service commitments”, consumers can not only feel the price in decline, and feel the after-sales service in value-added.
through this “big coffee” Interview, I believe that everyone has a more profound understanding of the Volvo brand. It is not only a safe synonym, but from the product to the service, then to the brand concept, it is firmlyThose “people-oriented” brand concept. I look forward to the future of Volvo to launch more excellent products, and there is also a better performance on sales.