Afterwards this year’s Shanghai Auto Show, I found that Toyota and the public were somewhat different.
In the impression, Toyota chose a conservative development route on the electrification process, so far, there is no mass production car under the real pure electric platform. Although the root of the root of the technology is 20 years, it is OK in Europe and the United States, but it has not allowed it to become the mainstream of the global market.
In addition to mixing, it is an internal combustion engine model, Toyota has a branch of new energy models, regardless of the global market or in the Chinese market.
So, when domestic new forces and traditional European companies, Toyota starts to lay out in the wind. From 2020, 10 pure electric vehicles will be launched, and the sales of pure electric vehicles reached 1 million in 2025.
Such a radical layout plan, it is inevitable that it will be like the public like the public.
For the forever, don’t follow the public
Who is the most direct signage brand of Toyota Electrification? The degree of scale is equally large – the public.
Two groups have a common point, and their new energy models and technologies they have developed must be able to popularize. A car company with high scale is only when the new energy market is opened.
The public first launched a new energy product, but the current sales is not ideal, I didn’t have long-lasting ID.4 sold 805 units from January to March this year, as a new energy that has just been listed soon. Products, such results can be understood, but some can’t say that the public is one of the most popular brands in the Chinese market. 
Several pain points of the public ID. Volkswagen although the competition of new energy products is locked in Tesla and a vote, it is actually pulling the fuel car inside the brand; ID The series emphasizes intelligent intelligence has not become an intuitive selling point. It is simple to say that consumers can’t experience them directly, and new energy products are intuitive quot; performance quot; attributes are not good.
White Point, Volkswagen ID. SeriesThere is a large district with its own fuel truck, and it is not enough for the requirements of the mainstream new energy car.
E-TNGA, Toyota Electrification Regular Army
2020 is Toyota EV in the first year, launched pure electric 奕 泽 / c-hr and Lexus UX 300E, although three are pure tram type However, in the true sense, they have not used the pure electric platform, and the TNGA architecture oil is used to change the set, and the market is not strong.
Then, this year’s Shanghai Auto Show can first see Toyota Electrification, two concept cars that build E-TNGA architecture, BZ4X pure electric SUV concept car, and Lexus’s new pure electric concept car LF -Z electrified.
Modularity is still a mainstream routine, and BZ4X will also create a variety of pure electric SUVs in different sizes, motivation, and drive forms. The BZ pure electric series models planned 7 models, of which 5 models will be imported into the Chinese market.
Currently, Toyota has registered the business name in Europe, Toyota Bzquot; Subsequent models will be used along BZ + numbers, BZ1, BZ2 , BZ3, BZ4 and BZ5, etc.
Further planning, by 2025, Toyota and Lexus brand will introduce 30 electrified models to the Chinese market, and types contain pure electric, plug-in mixed and hydrogen fuel. By 2025, Toyota and Lexus will reach 10 in China’s pure tram type.
Traditional car enterprise transformation electrification market, some consumers may worry about Toyota steering the same as the public.
What will Toyota’s electrification in Toyota? 
First, it is sure that it will not be as stupid like the public, it is more flexible; Toyota will launch cross-border cars, SUVs, and MPV models under the E-TNGA architecture, and can also match the former drive, back drive , Four-wheel drive pattern.
Toyota’s E-TNGA platform to create a new range of new energy vehiclesMatrix, compact cars will develop together with Suzuki and Dafa, and medium-sized pure electric SUV is co-created with Subaru. The parts are common, which may allow Toyota to significantly reduce the R & D and manufacturing cost of electric vehicles, and seize the global new energy market with high cost performance.
Cooperative research and development of the whole model matrix, isn’t it better than SUV?
Then look at the battery supply, enter the roof of Toyota procurement, LG, Samsung, Panasonic and Toshiba and other brands, as well as our familiar Ningde Times and BYD. Very possible, using the same model in different markets in the future, the battery will be different.
In accordance with the 400km endless miles of the currently launched Lexus UX300E, the model life of the model under the future of the E-TNGA architecture may remain at a level of 500-600km.
In fact, consumers are more concerned with Toyota after electrification, and what changes can be brought. It is now able to know that there are not many news about E-TNGA’s first mass production, but from the information on the BZ4x concept car on the recent auto show, from the design perspective to see Toyota electrified products to run in motion attribute, and before quot The fuel car product has a clear disappearance of Fukin products.
Summary
Toyota does not want to transfer to any competitor in electrification, and the transformation of the strategy is to fully cover multiple market segments. However, if the transformation did not make the zone of the traditional fuel car, it is difficult to face the new car power like Tesla, and the development path that can be seen is like the public, and the new energy products are, but sell Go out.