On March 30th, Xiaomi officially announced the car, the launch conference, the Lei Jun said that this is the last business in his life. He will press all the reputation in life, and personally bring the team. After 20 days, the Huawei, which is the same as the technology company, released Alpha s, and showed a complete automatic driving technology for the first time. It is not difficult to see that more and more technology companies began to make cross-borders.
Recently OPPO internal forum has a message showing that OPPO is planning a car project, and the leader behind is the company’s founder Chen Yongming. However, there is still a period of time from Guoxuan. Now the progress is more staying in the research phase. Therefore, it is reported that in recent months, Chen Yongming is visiting the Ningde Times Passenger Car Division and the China Automobile Association. Not only that, in the distribution level, Wu Hengshu, Vice President of OPPO Software Engineering, will turn to the automatic driving algorithm. The chief scientist joined to OPPO from Xiaopeng Automobile last year is also involved in the construction of the automatic driving team.
Why is OPPO to choose a car? 
At present, the new energy car market can be said to the second stage, the first stage is the PPT production car in the past few years, due to the national reducing new energy car price subsidies, these car companies are in the past two years. There is no disappearance in time. New forces from the first phase of survival are numbered. However, most of the company in the second phase of the company has certain technical reserves in the relevant fields, especially in intelligence, new energy automobile software has a certain similarity, in the era of artificial intelligence, 5G All things, new Energy cars have gradually become an indispensable part of the ecological chain.
OPPO already has many car network related patents in the automotive field, and more than 3,000 pieces, even better than some new forces. . This also shows that it has already been a layout a few years ago, but it is only aware of the recent movements.
At the same time, although OPPO did not make a car, it was very close to the car enterprise. For example, cooperate with the automotive electronics manufacturer ADAYO Huangyang to create a 40W wireless car charge; participate in the SAIC Group SOAStructure project, used in car inside camera, face recognition function; cooperate with ideals, you can use your mobile phone to unlock the vehicle as the Bluetooth key.
As the third mobile phone manufacturer of the domestic market share, the global share ranks fourth mobile phone manufacturers, and the backgapfrutter is supported, It has enough capital to impact new energy auto markets. In the past, many new forces car companies were because there was no real mass production car, and finally had to choose bankruptcy. And like the new forces, Xiaopeng, etc., it is also in a loss, until the second half of last year, the business revenue is torquered.
Since OPPO selection enters the new energy market, will it give a war in? It is like Xiaomi to open a sub-brand separately, specializing in R & D, production, sales; or as Huawei, as a program supplier identity, helping new forces car companies provide more excellent software support and teleconics management technology. From the above to cross-border cooperation with automakers, I personally will more inclined to the latter. Because the market has poured into too many new force car companies, if you join in, there is too much unknown. Even the OPPO has strong economic accumulation of this aspect, but it is necessary to transform from mobile phones to automobiles, which is equivalent to a category upgrade. In addition to software, there are many unfamiliaries, and the risk will be relatively large. As a supplier can effectively avoid such situations, because this market can be said that the company is not much company company, at least from the current point of view, there is only a lot of difficulties.
Summary
Entering the new energy era, smart cars are seen as a travel revolution, for OPPO, mobile phone market It has been saturated, and the possibility of continuing to break through is not big, and the new energy car has just raised, and it is sought after by the market. Under the double advantage of software and capital, the OPPO starting point is higher than other companies.