Review 2019, a young Chinese automobile market brand – Czech way, creating a sort of a small miracle, is expected to successfully complete the year 150,000 vehicle sales target. In the automobile market background screams everywhere, the Czech Republic, the way brand marketing general manager Li Xue actually use the 2020 sales target raised to 200,000. Why can such a young brand posting gains in the automobile market adjustment period is coming? And why consumers dare this young brand pay?
Recently, the Czech Republic, another way X95 SUV models in the arctic Mohe to challenge a limit. Three drivers and older drivers at this same level and the Highlander SUV intimate contact, find the cause of the Czech Republic five passers-selling, which is the fundamental reason for the consumer to whom to pay.
word of mouth is a good thing, not who can have
for selling the brand to the joint venture He said that Toyota, for example, on the surface is the accumulation of reputation continued to rise sharply only the achievements of today’s nirvana. In fact, word of mouth is the formation of long-term accumulation of technology, stringent quality control, as well as people-oriented combination of factors such as experience accumulated, and slowly it reflects the brand in the word of mouth on the set up.
system now in force Toyota to under TNGA architecture show the unstoppable trend. Chery eight system after concerted efforts, the birth of the Czech Republic brand will naturally way. August 18, 2018, the Czech Republic brand way off the assembly line, X70 series breaking million sales for several months, X90 series held in 2019 on sales of more than 2000 of the situation.
Although the limited production capacity of the country’s five switches and the Czech Republic to complete the way brand sales target of 150,000 in 2019, no pressure. SUV prices starting at less than 80,000 of them, the way the advantages of the Czech Republic is reflected in the large space, the deployment of rich, high reliability, value Yen online ……
practical and easy to use, price is the most important indicator of two SUV household consumption of between 8-15 million.
Czech way of design gives full consideration to consumer demand, so can the overall improvement in the next batch of models after feedback from consumers, such efficiency in a lot of cars enterprise is unthinkable.
In addition the first half of 2019 released by China brand quality rankings, the Czech Republic, the way in 2-12 months after the failure of hundred cars and WEY collar grams.
Jie way X95 is suitable for families can not afford Highlander
Jie way X95 larger size car length reaches 4875mm, width 1925mm, height 1780mm, wheelbase 2855mm. Relative to the size looks larger Highlander, a car length slightly shorter 25mm, but the wheelbase has grown 65mm. Therefore, the Czech Republic, X95 way in the internal space is more confident.
In fact, before all the large SUV on the market have targeted the Highlander, but no one can achieve transcendence. Pursue its fundamental reason is that Toyota’s strong brand power. Jealous people can not sell very well also sell more expensive, not jealous people hedge against inflation rate. As its own brand, Jie way X95 positioned between 10-15 million and the target population is clearly pointing to the two children of working-class or multi-person household.
In order to meet the aspirations of consumers ‘traveler’, the panoramic sunroof X95 Express way than other cars slightly smaller, because they put the roof improve the strength of the structure, using more high-strength steel, have a larger bearing capacity of the ABC column, provides support for mounting the roof rack and the roof camping. According to the current strength of the design, the roof can withstand the weight of 180 kg, can assume two adults fully rest tent roof.
car rear space is very abundant, because the floor is flat, so rear seat passengers who have better spatial experience, this and bodyNow the concept of “business class travel,” the Czech way proposed. An important reason for its ride comfort is also favored by consumers.
Such an SUV, although there is no four-wheel drive, for a family trip is enough.
security configuration can not cut corners, who is not a fool
[123 ] compared to the X90 and X70 symmetrical layout has undergone great changes in the way X95 Express dashboard design and atmosphere, learned from Jaguar Land Rover in the car thinking that aesthetics are also fully applied. With a better quality of a large number of soft packages, car style, and “Huizhou leaders” design style shape echoes.
a nutshell, Yan Jie way to maintain the value of X95 online. It can determine the cost of the Czech Republic on the way X95 styling and interior flowers are not low. Especially user-friendly design and texture display system of the seat, there is the luxury brand of the trail. Mute level reaches 38 decibels, almost close the windows on the outside can not hear people talking.
The most important is, as a new car, the car taste small Czech way, the air circulation system and optimize the use of environmentally friendly materials, so that the harmful substances X95 emission levels better than the national standard. Even the car’s plastic packaging, Czech Republic, also have adopted the way of food grade, in this respect, the best international brand should be a Volvo.
In addition to the environmental safety, security, and mechanical configuration of the electronics do wide standard. Such as a blind spot monitoring, a lane change assistant, a rear collision warning, warning the door, particularly a panoramic parking …… omitted, refer to the following table.
[123 ]
the Big Three will increase the reliability of the driving experience
Czech way X95 1.6T is used in a combination of engine power and speed wet dual clutch 7, is the combination of power Chery gold, 8 mounted on Ruihu hot models and the like, have been fully verified.
As with the previous experience, this dynamic combination dragging huge body no pressure. After optimization of the dual clutch logic algorithm, matching up are greatly reduced low frustrated for a downshift speed and has positive feedback.
while driving in ice and snow, in the absence of four-wheel drive configuration, the Czech Republic, passers-X95 performance quite satisfactory. This is not to limit the power system control design, so its performance should be more stable and moderate.
However, in the sequence of 1.6 l turbocharged engine, the Chery this engine parameters and standard international brands still confident. Peugeot and compared to 145kW and 295N.m modern 1.6 liter turbocharged engine also a slight advantage, the A-class Mercedes-Benz turbocharged 2.0-liter engine is almost the same comparison.
Therefore, for the family travel, the combination of the basic set of power to meet the 90 percent usage scenarios. Fuel efficiency percentage of more than 37, with a dual-clutch combination of power, can effectively control fuel economy improved.
value-added service is always overly full respect for the consumer
Czech brand was established way after that, the layout was soon more than 400 dealers. When interacting with consumers, Jie way to select a “stupid” approach, communication will be held region by region, the establishment of the owners of the group-by-region, a dense collection of customer feedback, and subsequent production models provide a reference.
An example: a customer a place to go fishing like to travel by car, his reaction can only take care of the trunk to trunk lights, no way irradiated to his foot, so take fishing gear to move things is not easy. As a result, the Czech RepublicIn subsequent models way, the trunk of the trunk cover on the light source, the light can shine directly to the ground.
more than
are similar to recommendations to improve gradually in the models. At present, the Czech Republic, the way the car’s interior storage space reached 36, mostly from the perspective of consumer demand and improved design.
In addition, the Czech Republic, the way has been “traveler” itself, so the integration of a number of tourism resources platform, the owner will be automatically upgraded to VIP members of these resources, making the consumer after-sales experience richer, enhanced user stickiness.
Written in the last: a no urban SUV AWD system challenges ice track, which in itself is an incredible move. Of course, the old driver also did not want to have an extreme experience, but with the car to withstand arctic live test of minus 40 degrees. Czech passers-confidence comes from its X95 product gentle force.
Jie way as a young brand, has been able to rise rapidly, from the Czech Republic itself to analyze the way, the reason can be simply summarized as follows: 1. system Chery force play to the advantages; 2 brand positioning accuracy, respect for the market and consumer demand; 3 has an efficient response mechanisms; 4. have a young way of thinking; 5 have a sincere belief in the product; but from the market point of view, the way the Czech Republic able to meet most of the needs of 80,000 households -15 Wan budget to the maximum extent, and can continue to provide a good user experience.